TopLine Business Acumen Early Advance September 11, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Poor Sleep Leads to New Mattresses

HALF of all Adults are experiencing a lack of sleep, and their mattress is likely the culprit!

Close to 1 in 3 consumers who are seeking better sleep plan to purchase a new bed or mattress in the next 12 months.

Insights into consumers’ sleeping behaviors from CivicScience:

  • Two in three adults have a mattress that is more than three years old.
  • Women are more likely to be sleep deprived: 56% of women say they do not get enough sleep, compared to 51% of men.
  • 63% of consumers who report not getting enough sleep are sleeping LESS than six hours each night.

How are your local furniture stores reaching consumers looking to improve their sleep?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Hispanic Heritage Month Offers Ad Opportunities

Hispanic Heritage Month kicks off again on September 15th. And with the commemorative month comes a variety of marketing opportunities for brands.

In particular, any organizations that specialize in Hispanic cuisine or are linked to Hispanic-servicing organizations should maximize advertising opportunities come in the next several weeks.

Do you know any brands that cater to Hispanic customers or incorporate Hispanic-cultural components? Can you help them bolster sales during Hispanic Heritage Month?

Halloween Set For Big Comeback in 2022

COVID variants interfered with the 2020 and 2021 Halloween festivities. However, with pandemic fears largely in the rearview, Americans are ready to celebrate this Halloween season in style.

Per Media Post reports, stores that specialize in Halloween costumes, decorations, and related accessories should prep for a busy spending season over the next month and change.

Do you know any local businesses that sell Halloween materials? Can you help them reach customers eager to embrace their spooky spirit this fall? 

Shoppers Are Trying to Save with Coupons

According to a July 2022 U.S. News & World Report survey, over 3 in 4 respondents have searched for coupons online while shopping for groceries. In fact, nearly 60% search for coupons once a week, and over half follow coupon blogs and social media accounts.

“Looking at specific types of online discounts consumers can take advantage of, the survey found that two-thirds (67%) of respondents use online promotional codes, followed by buy one, get one (BOGO) deals (58%), free-shipping coupons (54%), and rebate offers (40%),” said Chain Store Age

Are your local businesses promoting their deals online?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.