TopLine Business Acumen Early Advance July 4, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Three Insights Into Gen Z Audio Listeners

From the recently published Culture Next 2022 report:

  1. Gen Z uses audio as an outlet to explore and express themselves.
  • 80% say audio allows them to explore different sides of their personalities.
  • 71% listen to at least one music artist or podcast that others would find niche.
  1. According to Gen Z, podcasts serve as a great source of information and help shape smarter conversations.
  • 62% listen to podcasts to inform the conversations they have with their friends.
  • 55% of 18- to 24-year-olds said they turn to podcasts to get answers to hard or personal questions before talking to their families about it.
  1. Retro/Nostalgic content and the Mental Health genre are favored among Gen Z listeners.
  • Seven in ten say they like listening to and watching media from earlier decades because it reminds them of when things were simpler.
  • 80% like when brands bring back old aesthetic styles, and 74% love when brands produce retro products or content.
  • The Mental Health podcast genre had a 54% increase in the number of streams in Q1 compared to a year ago.

How are your local businesses using audio to engage with Gen Z consumers?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

The Power of In-Store Media

Advertisers want alternative options to reach new customers that don’t include Amazon. While the online environment is oversaturated, in-store media lets companies reach customers at the point of purchase. Long gone are the traditional ways of shopper marketing; digital capabilities like signage, mobile location data, and audio ads can effectively reach the customer in-store.

How can you help brands leverage the power of in-store media?

Food Habits Change During a Recession

With a recession looming, how will consumers change the way they eat? History shows, that consumers will certainly be looking for ways to save on their grocery bills. Despite an appetite for healthier and organic food options, these are likely the first to go. During hard economic times, Americans cook more but choose generic brands and coupons more frequently. Overall, this could mean that Americans have a lower quality diet.

How can you prepare grocers for the changing habits of their customers if a recession hits soon?

Personalized Advertising Can Be a Hit with Travelers

With the pandemic restrictions waning, individuals are eager to get out and travel again. And companies can capitalize on these prospective travelers with efficient advertising.

As per a recent AdTheorent report, roughly 72% of surveyed travelers said they are more inclined to visit a destination after coming across a relevant, personalized ad.

Do you know any local businesses involved in the travel industry? Can you help them reach new travelers by incorporating well-placed personalized ads?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.