TopLine Business Acumen Early Advance July 31, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Podcast Monetization in 2022

Here are 10 insights from Improve Podcast into how you can turn your podcast into a profitable revenue stream:

Best practices of higher-income podcasters (earn $50,000 per year):

  1. 63% publish 1 episode per week.
  2. Episode lengths are between 40 and 120 minutes.
  3. They are 1.7 times more likely to have a show addressed to a very specific group of people.
  4. 90% have analyzed the target audience of their shows.
  5. The number 1 monetization channel used is sponsors and host-read ads.
  6. 2.8 times more likely to have sponsorships as the main monetization channel, and 1.6 times more likely to sell their own services as their main monetization channel.
  7. They are 2.8 times more likely to use four or more marketing channels.
  8. 8.1 times more likely to have over 1,000 listeners per episode.
  9. 7.7 times more likely to have published more than 100 episodes.
  10. 15.8 times more likely to have published more than 200 episodes.

How do your podcasts stack up?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

More Women are Now Proposing

Traditions are changing as more women choose to propose to their partners. Jewelers are taking note, too. The market for men’s engagement rings and watches has grown among brands like Zales and Tiffany & Co. From Refinery 29, “New York-based jewelry brand Gabriel & Co. has seen a 25% spike in orders for men’s engagement rings over the past few years.”

Are your jewelry clients targeting this emerging customer?

What do you Know About People With Tattoos?

According to CivicScience, one in four adults in the U.S. have a tattoo, and 15% would like to get one in the future.

Here are five insights into consumers with tattoos:

  1. 1 in 4 smokes daily.
  2. 2 in 3 exercises on a monthly basis.
  3. 4x more likely to follow music trends.
  4. 3 in 4 have a cat or dog.
  5. Over a quarter have been feeling happy.

How can you help tattoo shops reach more customers?

Efforts in Effect to Save Small Businesses

Since the start of the pandemic, it is estimated that over 90,000 restaurants in the US permanently closed their doors. In an attempt to combat any more potential losses, there have been a number of efforts to provide resources and aid to small businesses that are struggling.

One example is a collaboration between American Express and National Trust For Historic Preservation, which has dedicated $1 million to aid various small historic restaurants across the US. According to Forbes, “these grants will help historic restaurants make much-needed updates such as increasing staffing capacity, creating outdoor seating, or addressing deferred maintenance of their historic spaces to help serve their communities for years to come.”

Are there any small businesses or restaurant owners in your area? Can you help them tap into these resources and reach more customers?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.