TopLine Business Acumen Early Advance July 24, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Consumers are Ready to Shop For New Clothing

According to Civic Science, 69% of surveyed clothing shoppers are interested in shopping for clothing/accessories right now.

  • 35% of shoppers are looking for casual clothing
  • 12% – activewear
  • 9% – leisurewear or loungewear
  • 9% – business casual

Work situation plays a part in what kind of clothing shoppers are looking for. 67% of clothing shoppers who work remotely are interested in shopping for casual wear, but 51% of clothing shoppers that work in an office are also interested in shopping for casual attire.

  • 55% Exercise
  • 34% Camp/Hike
  • 26% Bike
  • 17% Golf

How can you help clothing brands reach more shoppers? Could targeting specific types of clothing be more effective than showcasing all types of clothing sold at a retailer?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Whiskey Has a New Target Demographic

The whiskey sector is set to grow 37% over the next three years. Millennial women have started to become whiskey drinkers and should be kept in mind for marketing. Around 30% of whiskey drinkers in the US are women. Millennials, in general, are fans of cocktails, which can lead consumers to become whiskey appreciators since it is the main ingredient in many mixed drinks. This would yield great results as it can create those who can enjoy whiskey on its own.

Do you reach Millennials and women who enjoy adult beverages? Can you connect them with whiskey distillers and alcohol retailers?

Smart Speaker Ads Can Help Generate Volume in Sales

Smart speakers may have the upper hand when it comes to reaching potential consumers via advertisement.

As per a recent Octave Audio report, branded smart-speaker ads yielded a 25% uptick in “brain activity” relative to comparable audio product ads. The same study finds that consumers’ emotional responses were 17% higher to these ads.

Do you know any local retailers that specialize in smart speakers? Can you help them capitalize on fruitful advertising trends and reach receptive, prospective shoppers? 

National Walk Your Dog Week Offers Pet Stores Sales Opportunities

Pet stores around the country are prepping to celebrate “National Walk Your Dog Week” starting on October 1st–a weekly event designed to encourage pet activity.

During this time, pet stores can focus advertising on leashes, dog waste bags, and other products related to dog walking.

Do you know any local pet stores? Can you help them capitalize on National Walk Your Dog Week and reach even more customers?

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