TopLine Business Acumen Early Advance August 14, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Consumers are Still Spending Money at Restaurants

Consumers are likely to cut spending on clothes, travel, gym memberships, rideshare services, and more before reducing restaurant spending.

Despite inflation, a recent study says consumers spend 40% of their food budgets at restaurants.

  • 45% eat in restaurants at least twice a week.
  • 33% of diners spend $50 or more, on average.
  • 29% feel it is cheaper to order from restaurants than to buy ingredients to make meals at home.

How are local eateries using audio to attract consumers who are willing to spend?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Coffee Demand is Buzzing

The pandemic diversified coffee preferences, as Americans were forced to brew new concoctions at home. From QSR, “The percentage of adults who had at least one cup of coffee yesterday increased from 60% last July to 66% in January”. Experts predict coffee will still be made at home as more return to work. Demand, overall, has been driven by specialty coffee, which is espresso based.

How can coffee brands leverage this growing trend among potential drinkers?

Top-Rated Products Every Homeowner Needs

According to HuffPost, here are a few top-rated products that can help create the home of your dreams:

  1. Wet & Forget Shower Cleaner
  2. Easy-Off Oven Cleaner
  3. Leather Honey Leather Conditioner for Furniture
  4. Folex Carpet Spot Remover
  5. RMR-86 Instant Mold & Mildew
  6. WarmSpray Shower Head
  7. Bissell Power Fresh Steam Mop

Do you know any local retailers that sell these items? How can you connect them to homeowners?

Cruise Ships are Taking on the Great Lakes

With pent-up demand for traveling and the already growing popularity, Great Lakes cruises are about to set a record-breaking year. From m Live, “This year, nine luxury small ship cruise ships zigzagging across the Great Lakes are expected to make 150,000 port calls compared to 100,000 just four years ago. Passengers are also up 25% from 2019 after many had to delay their plans because of the pandemic.” More cruises are also expected to come in the next few years. Overall, the clientele tends to be older, wealthier, and well-traveled.

Have you considered parenting with Great Lakes cruise lines for advertising opportunities?

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