TopLine Business Acumen August 22, 2023 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

5 Common Misconceptions Home Healthcare Providers Need to Overcome

It’s exclusive to seniors. Many believe at-home care is solely for senior citizens, but it’s applicable to various age groups, including young patients with complex medical needs.
It’s expensive. Some think that home-based care is expensive. In reality, telehealth, remote monitoring, and technology-driven solutions enhance scalability and cost-effectiveness.
They provide inferior quality. Contrary to the notion that hospital or nursing home care is superior, well-managed home healthcare programs can yield comparable or better outcomes in patient satisfaction, health improvement, and cost-effectiveness.
They have unattainable care standards. Home healthcare can meet and even exceed care standards set by traditional hospital settings, especially with the integration of advanced technologies and personalized care models.
They provide narrow services. Home-based care encompasses a wide range of services beyond medical interventions, including assistance with medical equipment, nutrition, and continuous monitoring.

Can you help home healthcare providers reshape consumers’ beliefs and perceptions?

Source article: MedCity News

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Latest Resources from TopLine

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Green Indulgence: The Rising Demand of Environmentally Friendly Vegan Cookies

The vegan cookie market is experiencing remarkable growth within the food industry, with a projected value of $885.3 million by 2033, according to a report from Fact.MR, a leading market research firm.
The main driver of this demand for vegan cookie options is a shift in consumer preferences toward plant-based alternatives, an emphasis on healthier dietary choices, and mounting concerns regarding the environmental impact associated with conventional food production practices.
The upward trajectory of the vegan cookie market aligns with a broader trend in consumer behavior as an increasing number of individuals opt for flexitarian, vegetarian, and vegan diets. This shift has prompted manufacturers to innovate and diversify their product offerings to accommodate a wider range of dietary preferences.

Marketing opportunities: Bakeries, cafes, specialty food stores, health food stores, and food delivery services.

Source article: VegNews

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Prospective Homebuyers Remain Confident Despite The Competitive Real Estate Market

54% of customers in a recent survey claim that they plan to speed up their home purchases this year.
This is despite 2 in 5 of them believing that we’re currently in a seller’s market.
56% of Millennials – as well as 56% of Gen Zers – plan to purchase homes in the next two years, as they believe homeownership can help them to build long-term wealth.
Just as well, 67% of homebuyers who are on the sidelines have claimed that they are still monitoring the market.

Marketing opportunities: Real estate firms, mortgage lenders.

Source article: Bank of America

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How Brand Discovery Is Evolving

With the rise of social media, e-commerce, and artificial intelligence, customers have begun shifting their search behaviors from Google.
Brands need to begin optimizing search functions for platforms like TikTok, YouTube, and Instagram – all of which are huge social platforms where customers go to search for businesses.
With product searches also being predominant on e-commerce platforms, tailoring content and optimizing descriptions could help brands reach more people.
Omnichannel experiences remain important, and brands need to also find ways to be more human in their content optimizations.

Marketing opportunities: Business owners, e-commerce sellers, product marketers.

Source article: Media Post

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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