TopLine Business Acumen Early Advance May 22, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

Skincare Dominates the Beauty Industry

According to civicscience.com, skincare is replacing makeup in women’s daily routines. 45% of surveyed women said they use a daily skincare routine. Only 27% of surveyed women said they use makeup every day, down by 24% from 2020. While only 16% of respondents say wearing makeup is very important to them, 40% say skincare is very important.

Women of all ages say that skincare is important to them making all demographics a good fit for skincare lines. 45% of women who exercise several times a week say they have a daily or weekly skincare routine.

How can you help cosmetics retailers increase sales by shifting their marketing focus from makeup to skincare lines? What kind of partnerships would most benefit skincare retailers?

Latest Resources from TopLine

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Mobile Bars are the Next Big Wedding Trend

Wedding guests get excited when they hear the words “open bar”. An emerging trend in the wedding space is mobile bars. These mobile bars can be good for smaller wedding venues or backyard weddings. Mobile bars are small in size but do not compromise on selection or service. Larger weddings can have 2-3 mobile bars so that guests can get their drinks in a timely and efficient fashion. Those looking to tie the knot could be looking for easy ways to minimize stress on their wedding day by having an affordable and mobile open bar.

Do you reach those looking to get married soon? Can you connect them with services that offer similar services? Can you inspire businesses to hop on this trend?

Hardware Stores + Dog Adoption Events = Success

Home improvement stores looking to increase foot traffic could partner with local charities to host dog adoption events! St. Charles Do it Best Hardware finds joy in putting on the events and sees lots of families in the store.

“We promote pet adoption events on social media, and we put a banner out front of our store. We get 200-300 people for the events,” said Dave Nestor, general manager of St. Charles Do it Best Hardware.

During the event, a humane society spokesperson talks about the adoption process, hands out applications, and interviews potential pet parents.

Can you help hardware stores increase store traffic by hosting dog adoption events?

Equipment and Tool Rental Predicted to Grow

Gen Z drinkers have gravitated towards an unusual choice considering their age. Red wine is becoming a new favorite for younger drinkers. According to the 2022 Consumer Trend Report from Drizly, Gen Z is predicted to be buying more red wine this year. Red wine overtook tequila and hard seltzers for this group of drinkers. 38% of surveyed Gen Z-ers said they plan to buy red wine more than other popular types of alcohol. Gen Z surprisingly has more interest in red wine than those in the Millennial and Gen X age groups. It may be worth targeting younger drinkers for red wine purchases.

Do you reach young drinkers that prefer red wine? Can you connect them with wineries or alcohol retailers?

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