Time-shifting revolutionized the TV industry. Now, the time is here for the radio industry.
Futuri Media has partnered with Nielsen to study the perceptions and attitudes of a variety of audiences on time-shifted audio. The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low.
Download the free white paper now to learn how to develop a strong time-shifting strategy and untap the potential to grow your station’s audience and revenue today.