The Art of the Instant Angle: How TopicPulse Helps Newsrooms Shape Smarter Stories in Real Time
Editorial intuition used to be enough. Not anymore. In today’s breakneck news cycle, you’re not just racing to identify what’s trending, you’re fighting to frame those stories in ways that break through the noise and actually connect with your audience. That’s where content intelligence becomes your newsroom’s secret weapon. Framing Is Your New Differentiator […]
What Newsrooms Need to Know About Ethical AI Tools Today
In a digital environment defined by information overload, declining trust, and fragmented audiences, the future of journalism depends not just on technological innovation but also on whether that innovation respects the editorial principles of the newsroom. This is especially true for mission-driven publishers that make their position clear: While artificial intelligence may play a role […]
Answer Optimization: How Publishers Win with SGE, ChatGPT, and AI-First Discovery
By Nick Sabean, VP/GM of Content Intelligence at Futuri The Search Game Has Changed… Again If you’re still optimizing content just to land on Page One, you’re not behind, you’re invisible. Welcome to the AI-first discovery era, where algorithms summarize before they serve. And your content’s job? Be the answer — not the afterthought. […]
Case Study: How the Black Information Network Streamlined Newsroom Workflows and Elevated Reporting with Content Intelligence
The Challenge: Scaling Speed and Precision in a Demanding News Environment The Black Information Network (BIN) delivers 24/7 national news coverage through a distinct Black perspective, with :60 newscasts every half hour and deep-dive reporting during breaking news. That constant output requires an always-on editorial engine, and for Vice President of News Content Terry Foxx, […]
The Future of Local Newsrooms in a Real-Time World: Why Content Intelligence Is Changing the Game
The news cycle doesn’t wait. Neither should your newsroom. Across the country, local publishers are being pushed to adapt fast. You’re facing a volatile digital landscape, tighter deadlines, and changing audience habits. The old playbook of “follow the big story” doesn’t cut it anymore. Today, it’s about seeing what’s coming before it hits. And […]
Case Study: How Hudson Valley Uses TopicPulse to Amplify Local Content and Social Media Impact
The Challenge: Curating the Right Content. Fast! Robbie Marriott, producer at Pamal Broadcasting Hudson Valley, faced a common challenge in the radio world: sourcing timely, relevant content that fits both his show’s theme and the fast pace of production. With pressure to deliver compelling conversations daily, Robbie needed a tool that could surface the right […]
The Real Power of Audience Intelligence: Why Unified Newsrooms Win
Media organizations face more competition today, and a growing divide between the teams that produce content and those that drive revenue. Newsrooms are fighting to stay ahead of constant change, from new platforms and shifting audience habits to increased pressure to deliver both impact and revenue. But one of the biggest challenges they face […]
The Science of Audience Engagement: What Drives Clicks, Shares, and Loyalty?
Content is everywhere, but true engagement is rare. Audiences are bombarded with an endless stream of headlines, videos, reels, and breaking news alerts. What makes someone not just pause, but click on your story? What makes them share it with a friend, or come back day after day to your site? The answers are […]
Beyond Trend-Chasing: Using AI to Build Sustainable Audience Engagement
In today’s relentless media cycle, chasing viral stories without a strategy is a race to the bottom. Yes, following trending content can sometimes lead to spikes in traffic, but without a deliberate approach, those spikes flatten fast. And if you are late to cover a trending story, audiences tune out. Teams burn out. Revenue […]
Winning the Attention War: Why Data-Driven Broadcasters Are Outpacing the Competition
Your audience is everywhere—but are they still with you? A 2024 Pew Research Center study found that 86% of U.S. adults now get news from digital devices, with 57% doing so often. As news consumption shifts to social media, Substack, and podcasts, broadcasters face a critical choice: keep relying on instinct, or compete with […]
