Tag Archive for: TopicPulse TV

Beyond CrowdTangle: Truly Understanding Your Audience

By Tim Wolff, Futuri’s VP, TV and Digital Publishing Innovation Nearly every newsroom in America has attempted to use CrowdTangle in some capacity, but some have been caught unprepared by the news that CrowdTangle is ending support and will…

Breaking News: CNN is Changing Its Banner Policy (Finally!)

By Tim Wolff, VP, TV and Digital Publishing Innovation, Futuri You may have seen the news in the past week that CNN is reconsidering its decades-long use of the term “Breaking News” in on-air graphics. For me, this could mean a change in…

Sweeps is over. What did you learn?

There is rarely a more dramatic difference in a TV newsroom than the staffing level on the last day of sweeps and the staffing level the next week. Typically, there are no vacations during May sweeps at local TV stations, and only limited…

NBC Wins Despite Losses

By Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media The proverbial champagne corks were popping at NBC this week, with news that the network had become #1 in the coveted 18-49 year-old demo. The Super Bowl and Olympics…

AP report: AI is an opportunity for local newsrooms

Groundbreaking report surveying hundreds of newsrooms points to the importance of AI. By Tim Wolff VP, TV & Digital Publishing Innovation, Futuri Media What would you choose if someone else could do part of your job? What if, instead…