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Tether

Futuri and ReelWorld Announce Strategic Partnership and Launch the Future of Standout Interactive Programming: Tether

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Creative by ReelWorld, Connection by Futuri: Leaders in technology and creative innovation join forces to enable turnkey creation of standout programming moments.

Cleveland, Ohio, and Seattle, Washington, May 20, 2020 — Futuri, the leading provider of cloud-based audience engagement software, and ReelWorld, the radio industry’s leading jingle, imaging, and sonic branding company, today announced a strategic partnership that includes the launch of the new interactive programming platform Tether, designed to help programming teams create truly standout, engaging on-air moments with minimal drain on resources. 

The Tether system marries Futuri’s powerful interactive programming technology — the evolution of its groundbreaking LDR and #engage products — with ReelWorld’s world-class creative audio production. Key Tether features include: 

  • Listener Voting Sessions: Designed to create anticipation and excitement, and keep listeners tuned in, Tether helps programmers quickly build listener voting battles, takeovers, and more that boost audience involvement while programmers maintain total control. 

 

  • Turnkey Production: Each week stations receive new creative audio features from ReelWorld that include setups, recaps, and payoffs – all produced with their own station VO – that take the hard work out of bringing listener voting sessions to life.

 

  • The Power to Customize: Tether’s simple yet powerful audio editor lets stations quickly customize the content further or create their own features in seconds. Tether even lets stations upload their own audio for total creative freedom.

 

  • Song Alerts and Playlist Social Integration: Automatic integration with social platforms and all major playout systems means stations can achieve maximum reach with minimal effort while keeping listeners connected. Data on all interactions, including music preferences, is available to all station users. 

 

  • Social Video: Each Tether audio feature is accompanied by a supporting video piece for station socials and websites to keep station programming top of mind even when listeners aren’t tuned in. 

The strategic partnership between Futuri and ReelWorld was born from the like-minded companies identifying the need for broadcasters to differentiate their programming with solutions that marry standout creative with ROI-driven audience engagement technology, and are simple for stations to execute. Prep+, ReelWorld’s all-inclusive show prep system, joined the Futuri portfolio in late 2019, and Tether is the partnership’s first collaborative endeavor. 

“Tether is designed to make it easy to create meaningful connections with listeners and differentiate your station. Our goal in combining ReelWorld’s world-class audio production with Futuri’s innovative technology is to help our partner stations quickly create standout moments that deeply engage their audience on-air, online, and on socials. There are no better partners in this endeavor than Mike Thomas and ReelWorld, who are the best in their field, bar none,” said Futuri Media CEO Daniel Anstandig.

ReelWorld CEO Mike Thomas adds, “We’ve been big fans of Daniel and Futuri for years. They know the tech, research and listener engagement side of radio better than anybody else out there, just like ReelWorld knows a thing or two about making amazing jingles, imaging and sonic branding. With Tether, we were able to focus on our core strengths and join together to build a product that gives stations the best of both companies.”

Tether with ReelWorld audio is currently available for CHR, Country, Classic Rock, and Classic Hits formats, with more formats to be announced soon. Tether’s core audience engagement features are available for all formats.

For more information on Tether, visit futurimedia.com/tether.

About Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results driven. Founded in 2009,  Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for six consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com 

About ReelWorld

ReelWorld is the radio industry’s leading jingle, imaging and sonic branding company. Trusted by thousands of stations globally and heard by millions of listeners daily, ReelWorld has been creating innovative audio that keeps station brands relevant, on-trend and in the minds of their listeners for more than 25 years.

ReelWorld content airs on the world’s most influential radio stations, including:

New York:         Z100, WLTW, CBS-FM, WWPR, WNYL       

Los Angeles:     KIIS, KOST, KBIG, KYSR, KFI

Chicago:            WKSC, WBBM, WLIT           

Toronto:             CHUM, CHFI, CKIS       

UK:                     BBC (Radio 1, Radio Scotland, Local Radio), Heart, KISS      

Sydney:             2DayFM, KIIS, Triple M

 With teams in Seattle, WA and MediaCityUK, ReelWorld provides unparalleled levels of client service and proudly supports those who #makegreatradio.

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KiSS Vancouver Becomes Canada’s First Fully Interactive Radio Station, Powered by Futuri Audience Engagement Technologies

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– Rogers Media’s KiSS RADiO gives listeners the power to choose what songs go to air through a new voting system available on KiSSRadio.ca and the KiSS mobile app –

– Agreement with Futuri Media’s innovative #engage, POST, and TopicPulse technologies puts KiSS at the forefront of audience engagement –

VANCOUVER (October 16, 2017) Can’t get enough of Taylor Swift’s new track? Tired of hearing Despacito? Beginning today, KiSS RADiO will shake up the airwaves in Chilliwack, Abbotsford, and Vancouver when listeners take the reins of the station’s playlist. Through KiSSRadio.ca and the KiSS app for iOS and Android, listeners have the power to choose from the station’s wide range of hit tracks on what songs they want to hear. Becoming the first Canadian station to offer a listener experience designed by the people for the people, available every hour and every day of the week, songs on the KiSS playlist are pushed up and down in real time through user votes, with the most popular songs going to air.

“Audience expectations are changing, and we’re always exploring new ways to deepen engagement with our listeners on digital platforms,” said John Hipper, Program Director, KiSS RADiO, Rogers Media. “This innovative approach to song selection makes the listening experience a true partnership between our station and our audience by offering listeners the chance to co-create the musical experience of the entire station.”

KiSS’s collaboration with Futuri Media, a global leader in audience engagement tools for broadcasters, utilizes three innovative technologies – Futuri Media’s #engage, POST, and TopicPulse.

“We’re honoured that Rogers Media and KiSS RADiO are working with Futuri Media’s #engage, POST, and TopicPulse technologies to power their innovation,” said Daniel Anstandig, CEO, Futuri Media. “The launch of Canada’s first fully-interactive radio station is a major milestone for the industry.”

Audiences can sign-up to receive alerts indicating when their favourite song is about to play and easily share their favourite tracks to social to encourage friends to join in the fun. An up-to-date list of “Recent Songs Voted On-Air” keep audiences in-the-know of KiSS’s biggest hits.

KiSS RADiO listeners can learn more on how to vote for the songs they want to hear by visiting KiSSRadio.ca. KiSS RADiO can be heard on-air, online, through the KiSS RADiO app and via Radioplayer Canada.

About Rogers

Rogers is a leading diversified Canadian communications and media company that’s working to deliver a great experience to our customers every day. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet, information technology, and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, sports, televised and online shopping, magazines, and digital media. Our shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

About Futuri Media

Futuri Media is a global leader in audience engagement technology and tools to help broadcasters and publishers drive audience and revenue growth. Launched in 2009 with its award-winning Listener Driven Radio (LDR) audience engagement platform, Futuri Media now holds 11 published or pending patents and has been named to the Inc. 5000 List of America’s fastest-growing private companies for four consecutive years. Futuri Media is a trusted partner to the world’s leading broadcasters, priding itself on offering best-in-class support. Futuri Media platforms are in use by programming, content, and sales teams at more than 1,000 TV and radio stations in 20 countries, reaching more than 100 million consumers monthly.

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Nielsen Audio Study: Futuri Stations have 30X Larger Increases in TSL; 5.75X Larger Increases in Tune-Ins

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A Nielsen Audio study shows sharp increases in both tune-in occasions and time spent listening (TSL) on radio stations offering consumers Futuri’s “Instant Alerts” feature (also known as Song Alerts, a key part of interactive programming system LDR) that sends text, tweet, or e-mail alerts to listeners when one of their favorite songs is about to play. The Instant Alert Efficacy Study, commissioned by Futuri Media, tracked listening activity for several months on 10 mainstream formats at 40 stations in 16 major markets measured by Nielsen’s Portable People Meter.

Notable findings include:

– Futuri stations using Instant Alerts showed an average of 5.75X larger increase in Tune In Occasions compared to “control stations” that did not use Futuri’s systems.

– Futuri stations using Instant Alerts showed an average of 30X larger increase in Time Spent Listening compared to “control stations” that did not use Futuri’s systems.

– 62.5% of stations using Futuri’s Instant Alerts increased tune-in occasions within 90 days of launching instant alerts.

– Futuri’s Instant Alerts clients were 36% more likely to see tune-in occasion increases greater than 10% within 90 days compared to control stations.

– Futuri’s Instant Alerts clients were 45% more likely to see tune-in occasion TSL increases greater than 10% within 90 days compared to control stations.

– Based on a survey of Instant Alert users, Instant Alerts capture engage fans and create an intent to listen more. Over 83% of Instant Alert subscribers said that they planned to listen more to that station in the upcoming week.

– Over half of the Instant Alert survey respondents said they “planned to listen a lot more” to their favorite station, indicating that stations with more instant alert sign-ups generally indicate forthcoming increases in listening.

– Instant Alert users may be more likely to fit the profile of a station’s “heavy user” or “P1.” 41.6% of respondents reported that they would listen greater than 2+ hours more in the coming week.

– Over 70% of Instant Alert users reported that they were “very likely” to recommend that radio station to a friend compared to 30% who said they were “somewhat likely” or “not likely.” Instant Alerts may not only motivate more listening, but greater affinity for a station.

– The analysis indicates that consumers who recently became Futuri Instant Alert users anticipate becoming more engaged with the station in terms of time spent and the likelihood of recommending the station to a friend.

– Nielsen: “This study identified a clear (high confidence) statistical relationship between the listening levels of Futuri stations as compared to control stations.”

“This study provides a meaningful link between engagement online and broadcast ratings,” said Daniel Anstandig, Futuri Media CEO, when the 2015 study was published. “This study is proof-positive that Futuri’s Instant Alerts can generate more tune-in occasions, translating into more TSL, a larger audience share and a stronger average quarter-hour market rating. Equally important is the evidence that Instant Alerts are effective at building affinity, which leads to brand loyalty and sharing. Ratings, retention, and referral – that’s a powerful combination.”

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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