Tag: study

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Today's Podcast Listener: 2019 National Survey Report

Major New Podcast Study Reveals Listener Habits, Trust in Hosts

National study also contains insights on implications for radio Las Vegas, Nevada, April 9, 2019 – Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and…
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Time-shifted Audio Study

New Study Shows Radio Can Significantly Benefit from Time-Shifting Content

The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low. A new study conducted by Futuri Media and Nielsen, “The Profound Need for Time-Shifted Radio Content…
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