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Tag Archive for: Smartskills

People holdings up chat signs

Time to Turn Up the Volume on Smart Speakers

August 7, 2018/in Tech Trends/by Zena

As more consumers buy in, voice-activated speakers reach 18% of US homes

Smart speakers are going mainstream. About 43 million Americans are now speaking commands to Amazon Alexa and Google Home devices on their kitchen counters and nightstands. Voice-activated speakers are being consumed by 18% of U.S. homes, up from 7% a year ago, according to a new report from Edison Research and NPR.

The uptick comes as smart speakers expand from tech-savvy “first adopters”, who have owned devices for more than a year, to a larger group of “early mainstream” consumer adoption which is creating a boon for audio content providers.

“Those homeowners who have had smart speakers for at least a year are now the number one device for consuming audio,” noted Tom Webster, Senior VP of Edison Research. “This has profound ramifications for anyone in media and advertising. For millions of Americans, smart speakers are truly the new radio.”

Edison reports that smart speaker owners use their device to listen to audio more than on any other device, including AM/FM radios, computers, and speakers connected to smartphones. Among all smart speaker owners, playing music was the most popular request, while, among all audio formats, news and current affairs were the most popular content with smart speaker owners.

From live streaming to podcasting, broadcasters can benefit from the smart speaker revolution.  Consider these new findings:

  • 72% of early mainstreamers and 69% of early adopters listen to news and current events via smart speakers
  • 37% of owners are listening to 2+ hours of news per week on smart speakers
  • 39% of early mainstreamers listen to at least one podcast per week on smart speakers, as do 32% of first adopters
  • 29% of early mainstream owners say their smart speaker is replacing time spent with TV
  • 38% of early mainstreamers say they purchased the device in hopes of reducing screen time, as did 20% of early adopters.

As the user base grows, early mainstream owners are using smart speakers for more commerce and everyday tasks, including ordering food, making calls, getting traffic reports, researching products, and shopping. From early adopters to early mainstream owners, all are consistent in their desire to add more speakers to their homes. Among mainstream consumers, 58% want additional devices, while 44% of first adopters planning to buy additional smart speakers

For media companies, this data reaffirms early actions to the smart speaker space is critical and education about available skills to the consumer marketplace must start now. At Futuri Media, a global leader in SaaS technology for broadcast and digital publication, we believe voice-activated technology offers more than just significant upside. By creating custom skills, media companies can expand their audience, increase engagement, provide new distribution for content, and deliver a fresh advertising channel for clients.

With our custom-built Alexa skills, our clients can deliver high-quality streaming audio and on-demand content across Amazon’s speakers, which include the Echo, Dot, Show and Tap. That includes your podcasts, live audio and even exclusive content for smart speakers.

For more information on our Alexa Skills and smart speaker strategy, reach out to your Futuri Media partner rep or partner@futurimedia.com.

https://futurimedia.com/wp-content/uploads/2018/08/Speaking-To-Smart-Speakers.jpg 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2018-08-07 13:25:032020-05-24 13:22:59Time to Turn Up the Volume on Smart Speakers
People at the beach jumping for joy

Summer is the Time to Drive Digital Engagement

July 13, 2018/in Tech Trends/by Zena

Consumers turn to digital in the summer more than any other time of year. Engage your audience across all digital platforms using technologies proven to boost both audience engagement and revenue.

This summer, as more Americans stream audio in cars, on smart speakers, Bluetooth devices, and smartphones, online audio is primed to be more popular than ever. For radio broadcasters, this equals new opportunities to engage with audiences and attract advertisers.

In recent years, online listening for both radio broadcasters and pure play services has been booming. About 57% of Americans, or 160-million users, are streaming digital audio weekly, up from 53% last year and just 17% in 2010, according to the latest “Infinite Dial” report created by Edison Research. The average listener consumes more than 13.5 hours of digital audio per week, including music, spoken word formats, and podcasts.

In-car digital audio is also rising in popularity, 44% of consumers listening in-car, up from 40% in 2017 and 21% in 2013, Edison reported.

Meantime, radio stations are working to maximize new revenue streams from digital platforms. Last year, radio digital ad revenue jumped 13.4% to $700-million and is expected to reach nearly $800 million this year, according to the Radio Advertising Bureau and Borrell Associates. On a per station level, digital accounts for 7.5% of the average station’s ad revenues, up from 6.3% last year.

At Futuri Media, a global leader in SaaS software for broadcasters, our solutions make it simple to create, distribute and share content across digital platforms, and to produce and integrate ads for digitals channels.

Futuri Streaming delivers the finest-quality streaming audio to your mobile app and web player through our reliable system and comes with 24/7, VIP support.

Our team can create a custom mobile app just for your station. Optimize mobile with Futuri Mobile, our app platform that boasts more than 50 customizable features, including contests, push notifications, audio and video streaming, and more.  

POST, our exclusive content delivery and management system, enables on-air talent and producers to easily create digital content, including podcasts. The in-studio, touch-screen system makes it simple to grab and upload content for digital and on-demand listening, and to create exclusive digital audio.  

To help monetize digital, POST’s audio is PPM encoded, which enables broadcasters to measure their digital listening in the same ratings system as on-air audiences. POST also offers ad-insertion to create custom messages for podcasts and digital audio.

With #engage, our interactive programming tools, stations can keep up with trending topics. Our customized actions, including song alerts, text and email notifications, push alerts, and song voting, boost mobile and social engagement. Stations can sync social posts to song lists.  

Our custom-built Alexa skills can deliver your content, promotions and ads to Alexa-powered smart speakers.

Keep up with your audience’s trending chatter with TopicPulse, a real-time monitoring system that tracks the stories of interest to your listeners and provides fodder for on-air, online and social posts.

Let us help you be the soundtrack for the summer. Contact your Futuri Media partner rep or contact us here.

https://futurimedia.com/wp-content/uploads/2018/07/Summer-listening-blog.jpg 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2018-07-13 16:14:032020-05-24 13:22:13Summer is the Time to Drive Digital Engagement
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© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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