Spec Spots That Sell: Why AI-Generated Commercials Close Deals Faster
There’s a moment every seasoned media rep knows well. You’re in the middle of a pitch, and the client seems interested—but not sold. You’ve listened to their goals, shared your station’s reach, the promotion strategy, and the audience makeup, but they just nod politely. Maybe they even smile. But you haven’t moved them. […]
How to Secure Appointments with New Prospects: AI Tools and Strategies for Media Sales Success
Understand and Adapt to Your Prospect’s Style Start by adapting to your prospects’ and clients’ preferred communication style. Every day their inbox gets cluttered with generic outreach that they likely ignore. Grab their attention by speaking their language with personalized communication that resonates with their personality type. Use tools like TopLine, Humantic, and Crystal Knows […]
Strategies to Build Your Sales Pipeline and Dominate in the New Year
By Mary Rogers With 2025 around the corner, media sales teams are feeling the pressure. Between meeting quotas, planning next year’s quotas, and navigating today’s fractured media landscape, there’s a lot going on. Clients now expect campaigns that are super-targeted and data-backed, and they want to see you as the expert who can deliver. Thankfully, […]
