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Tag Archive for: sales materials

Never Lose a Deal Again: How to use TopLine Personality Prep AI to Negotiate More Effectively

November 7, 2019/in Events/by Zena

This free webinar features insights on how to use TopLine to up your negotiation skills.

In this tight, 30-minute webinar presented by Futuri National Account Manager Kathy Eagle and TopLine Partner Success Manager AJ Vaughan, you’ll learn more about the importance of understanding personality types in the negotiation process. Join this free webinar to learn how tools like TopLine Personality Prep AI can help you gain an advantage over the noise and disruption your competitors are creating and develop win-win scenarios to impact your bottom line.

This webinar has already taken place. If you’re interested in accessing this content, please fill out the form below.



0 0 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-11-07 11:47:442020-06-12 22:00:46Never Lose a Deal Again: How to use TopLine Personality Prep AI to Negotiate More Effectively
Free Webinar: 5 things you need to know to set yourself Up for Sales Success in 2020

Free Webinar: The Five Things You Need to Know to Set Yourself Up for Sales Success in 2020

September 23, 2019/in Events, Industry News/by Zena

On Thursday, October 3, spend 30 minutes getting valuable guidance on the 2020 sales landscape.

Free webinar.
The Five Things You Need to Know to Set Yourself Up for Sales Success in 2020
Thursday, October 3.
Sessions at 10.30a and 1.30p ET.

Many experts are predicting a recession and we know a wild political ride is ahead. This tight 30-minute webinar, presented by Futuri Media Engagement and Insights Specialist Jim Tarantine and TopLine Partner Success Manager AJ Vaughan, includes insights from Futuri’s team of analysts and forward-looking data from our TopLine sales intelligence system to help ensure that 2020 is prosperous for you.

Register for the Thursday, October 3, at 10.30a ET webinar.

Register for the Thursday, October 3, at 1.30p ET webinar.

https://futurimedia.com/wp-content/uploads/2019/09/free-webinar-blog.png 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-09-23 17:32:182020-05-24 13:42:37Free Webinar: The Five Things You Need to Know to Set Yourself Up for Sales Success in 2020
to close a deal tell a story

To Close a Deal, Tell a Story

July 15, 2019/in Tech Trends/by Zena

By using data and insights to frame a narrative, radio can boost their sales efforts.  

“Let me tell you a story.” That’s how some of the best conversations get started. When it comes to advertising sales, it is important to take prospective clients on a journey. You don’t want to just rattle off facts and figures, but rather show them why your station is the best partner to help them reach their goals. When it comes to sales, storytelling is a way to connect your on-air and digital channels’ ad opportunities with your client’s objectives.

So how do you deliver this kind of compelling pitch? The very best presentations are grounded in data and insights, and they weave that information together with visuals and text to create a strong narrative.

Say, for example, your client wants to reach young families. An effective presentation will set the scene for an advertiser about the moms and dads that listen in the car or stream your station on their smart speakers while considering their weekend plans or household purchases. Once you’ve painted a scene, then you share your data on audience delivery and brand engagement and how the advertiser relates. Smartly-designed one-sheets and decks will weave together data points and visuals to communicate your story.

This kind of presentation can help show your value. In today’s analytics-driven world, marketers are under pressure to deliver return on investment and they need to know they’re spending their money wisely. As more local businesses direct money to video, social, and mobile, they want hard evidence that spending ad dollars on radio and radio digital platforms is a smart bet. A custom, targeted sales storytelling presentation can help answer those questions. Business owners remember stories, not stats.

Our experience has taught us there are three essential ingredients to an effective presentation: data, insights and storytelling. Here is how Futuri Media’s custom sales tool, TopLine, pulls it all together:

Data: More than ever, local marketers want to see how your station can deliver and generate sales. Radio is known for its broad reach and ability to raise purchase intent. To prove it, we mine multiple data sources to pull the most relevant information to support your sales pitch. That might include first-party or third-party data, including demographics and psychographics on your audience and their customers. With our newest feature, TopLine-MapIt™, we can illustrate how your stations’ reach with audience aligns with an advertisers’ target.

Insights: Armed with qualitative and quantitative data, our team of analysts will compile information on how your stations can deliver for a client. Our team creates materials to demonstrate how your station’s reach matches up with an advertiser’s customers.

Creative: Futuri’s team of copywriters and designers will create rich, compelling station-branded decks and one-sheets to bring to your meetings. These custom research and sales presentations can be ordered right from the mobile app or website. Our experienced staffers write the text, insert graphics, compile charts and statistics, and craft positioning material. We can provide up to three positioning pieces per month. 

***

In today’s time-strapped, multitasking sales environment, radio sellers may be hard-pressed to develop sales narratives. That’s where having a partner in your corner can help. We’ve developed our TopLine tools to help on the backend. We supply vetted research and insights, and package that information into a visually-compelling presentations to share with clients.

Other companies can provide you with data, but then you’re on your own to interpret it for a client and design a presentation. That extra work can cost your station time and money. With TopLine, your sales team can deliver targeted and custom presentations that put a spotlight on your assets and how they’ll deliver for advertisers.  And when you show clients how you’ll help build their business, it could be the beginning of a beautiful relationship.

https://futurimedia.com/wp-content/uploads/2019/07/blog-dealandstory.png 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-07-15 11:30:402020-05-27 11:53:37To Close a Deal, Tell a Story
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© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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