Tag: podcasts

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How Radio Can Cash in One Booming Digital Ad Spending

How Radio Can Cash in On Booming Digital Ad Spending

With brands spending at record rates on mobile, digital audio, and digital video, radio stations can showcase their best products and add new offerings to grow revenue. Here’s some good news for radio broadcasters: The digital ad market is surging and now is the time for local stations to cash in. Local radio companies have…
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Six Reasons Your Station Needs A Better Audio Strategy Now

Six Reasons Your Station Needs A Better Audio Strategy Now

  Audio is the “it” media of the moment and radio stations are primed to be the go-to source for all audio – from on-air to on-demand to podcasts. AM/FM stations are experts in high-quality, local audio and feature charismatic hosts who connect with listeners and feel like trusted friends. These ingredients make for great…
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Today's Podcast Listener: 2019 National Survey Report

Major New Podcast Study Reveals Listener Habits, Trust in Hosts

National study also contains insights on implications for radio Las Vegas, Nevada, April 9, 2019 – Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and…
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Busy Mom

Busy Moms Love Audio

Moms are heavy consumers of AM/FM radio, digital audio, and podcasts While they’re busy juggling careers and families, modern Moms still make time for audio.  As avid listeners of radio, digital audio and podcasts, Moms are completely tuned in, visiting multiple social media networks daily. This busy lifestyle consumer’s media consumption habits translate into opportunity…
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