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futuri insideradio

Big Opportunities For Radio In Time-Shifted Audio

February 11, 2019/in Tech Trends /by Zena

Time-shifted audio is a huge opportunity for radio, and our Daniel Anstandig just previewed two key findings from a soon-to-be-released Nielsen and Futuri Media study on this topic:

  • Nearly half of respondents said they understand the concept of time-shifted audio, find it interesting and would listen to it.
  • A high percentage of participants are willing to share audio content they access on their social media channels with their friends. (And since Futuri’s POST pushes out PPM-encoded audio – well, think of the opportunities there!)

Stay tuned for the forthcoming survey’s full results, and listen to Daniel talk with host Paul Heine on the Inside Radio Podcast.

https://futurimedia.com/wp-content/uploads/2019/02/futuri-insideradio.png 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-02-11 17:23:242020-05-24 13:30:51Big Opportunities For Radio In Time-Shifted Audio
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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