Time-shifted audio is a huge opportunity for radio, and our Daniel Anstandig just previewed two key findings from a soon-to-be-released Nielsen and Futuri Media study on this topic:
- Nearly half of respondents said they understand the concept of time-shifted audio, find it interesting and would listen to it.
- A high percentage of participants are willing to share audio content they access on their social media channels with their friends. (And since Futuri’s POST pushes out PPM-encoded audio – well, think of the opportunities there!)
Stay tuned for the forthcoming survey’s full results, and listen to Daniel talk with host Paul Heine on the Inside Radio Podcast.