Tag Archive for: Futuri Mobile

A Better Way to Put More Listener Audio On-the-Air

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Making it easier for your fans to be heard makes it easier for you

 

By Scott Lindy, Futuri Media

Listener voices are the heart and soul of every famous radio brand. When fans of a station or show are invited to join the conversation, magic happens. We’re humans, and we all want to belong to something bigger than ourselves. It’s an emotional magnet when you hear a listener’s voice saying something on the air you might say yourself or wish you had.

For decades, radio stations have used the studio phone line to run contests, take requests and get feedback on the topic du jour. The calls would pour in. One of the essential parts of a radio DJ’s job was to answer the phone. The studio phone is mostly silent these days because the world communicates differently now.

We heard from the experts, and you can too

We went to the front lines of radio in our most recent webinar, The Studio Line is Dead: How to Get Listener Voices On Air in 2022, to hear from the experts. Three of radio’s most strategic thinkers, Deb Turpin, Program Director for Z104 in Salt Lake City; Nathan James, Director of Marketing and Digital at SummitMedia and Jordan Miller, Digital Content Specialist at Steel City Media – Pittsburgh, spent 30 minutes sharing creative ideas and ways to keep the audience involved on the air. 

The entire guest panel of experts agreed that the Open Mic feature in Futuri Mobile apps makes getting listener voices on the air easy for the user and the station. Nathan James at SummitMedia became a fan of Open Mic at the beginning of the pandemic, “We weren’t out in public with a microphone walking up to listeners to get an actuality. So, it was a way for listeners to give us real-time feedback. To get that content and easily turn it into sweepers immediately was the first thing we did with it.

From Z104 in Salt Lake City, Deb Turpin puts kids on the air reciting the Pledge of Allegiance that not only gets more listener voices on the air but also builds tune in. “We solicit for it and tell them about the Open Mic feature and we’ll let you know when we’re going to play your pledge on the air. So you’ve got grandma listening, you’ve got mom and dad listening. You’ve got a big brother and a big sister, maybe some neighbors listening. And they get the chance to hear that little kid or the scout troop or the bridge club or whoever sends the pledge in. Everybody wants to hear their pledge on the air.”

Jordan Miller, with Steel City Media‘s stations in Pittsburgh, says, “On Q92.9 we created a section called ‘Talk to Q’ where we literally let listeners say anything. From a song request to a mock on-air tryout to be on the air and introduce some songs. We get listeners of all ages from all over.”

When listener audio gets turned on it’s ear

When listeners can simply tap their smartphone to record and send their voice to radio stations using a Futuri Mobile app, there’s no telling what you’ll get. Turpin uses Open Mic listener audio most stations would delete, “We got one Open Mic that says, ‘Dave & Deb, a couple of dumb ***es in the morning.’ We just turned it into a sweeper and we play it almost every day and it’s hilarious.”

Other creative ways to capture listener audio:

  • Record winners when they come to the station to get their prize. A mic on a stand, with branding in plain view, turns it into a video opportunity as well. Use a simple script or just ask questions (off mic and camera.) Get their name, hometown, what they won, and how they did it. What’s their favorite thing about your station? What’s their favorite song and why? If you want to record the listener saying specific branding statements you’ll get more bang for your buck using the ‘repeat after me,’ method.
  • Voicemail! It’s a bit more work but can work with the right approach. Here’s a cool twist on that idea; next time an artist visits the station, have them record outgoing greetings for your voicemail with a question for listeners to answer. Write questions designed to get answers from your listeners that you can really use, like, “who is the funniest person on the morning show and how can you prove it?”
  • Concerts, festivals, remotes, sporting events. Your phone is the microphone you take everywhere. Wear your station gear and say hello to as many people as you can. You’ll find fans of your station or at the very least, fans of the music and artists you play. Plan your questions ahead of time and weave them into the conversation rather than interviewing them, keep it casual to keep it real. When you find a fan, let them know you’re recording and definitely get their name/hometown and permission.

Increasing engagement with mobile = increasing revenue

The opportunity to drive revenue with your Mobile app starts with creating a content strategy built around a personalized and unique user experience. Sponsorships and client presence in your app should embrace the app’s overall design and creative concepts that listeners respond to the most. Futuri Mobile apps are designed to be monetized with that type of approach. As we heard in our webinar, there’s no shortage of ideas to increase mobile app engagement that put sponsors right in the middle of the action.

If you’re looking for standout ideas and creative angles that help get more listener voices on the air this webinar is a ‘must-see.’ Plus, our panel shares ideas for organizing and monetizing station mobile apps that you can use right now. Click to watch the entire webinar on-demand.

 

Scott Lindy is a Marketing Content Specialist and Partner Success Specialist at Futuri Media. He works with a select group of stations to drive their digital efforts forward, while also creating compelling marketing content about Futuri’s audience engagement and sales intelligence solutions. Prior to Futuri, Lindy spent 30 years developing an impressive programming resume at companies including Cumulus, Clear Channel, Lincoln Financial Media, and SiriusXM. He has also served on the boards of directors for several industry organizations, including the Country Music Association and Country Radio Broadcasters.

9 Reasons We’re Thankful for Radio

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As radio turns 100 this year, we’re more thankful for the role it plays in our lives than ever. Here are nine (of the many!) ways we’re thankful for radio today. Happy Thanksgiving to you and yours!

Radio brings local communities together.

Radio brands know their audiences so very well. The local news, sports, health information, promotions, and more that they deliver on-air, on socials, on their websites, and in their podcasts play a vital role in their communities.

Radio is free, 24/7, 365.

One constant over radio’s 100 years: Listeners can access local radio content at no cost to them. Paywalled or subscription content is interesting and appeals to many, but having the core radio product remain free and available to all without requiring expensive devices is one of the many reasons radio has remained important to the communities it serves. 

Radio doesn’t go offline or require wifi. 

Other than the rare and brief moments of dreaded dead air, radio is always there for you. When the power goes out, radio is still there. When the internet goes down, radio is still there. When your device isn’t working, radio is still on the air.

Radio provides choices — but not an overwhelming number of choices.

Over time, one cultivates their group of presets or go-to radio brands that they rotate through as their mood or situation changes. You don’t need to scroll through 1,000 stations or put the work into cultivating a playlist. Radio brands work hard to provide content their listeners want to 

Radio creates memories.

Think about the heritage brands you grew up listening to. Chances are that you have memories of those brands that are like comfort food for the brain that simply can’t be replaced or recreated with another medium. Many of today’s radio brands are embracing digital methods to create those same types of memories with younger audiences. 

Radio highlights local businesses.

Local advertisers + great copy and production = yet another way radio plays a unique, irreplaceable role in its communities. 

Radio keeps you in the know.

No other medium can match the speed, accuracy, and trustworthiness of radio brands when it comes to delivering the big news you want to know about. Whether it’s updates on your favorite local sports teams, weather alerts, bad traffic alerts, celebrity life events, or any number of other topics, you’ll frequently hear it first from a station’s broadcast or mobile app notification. Futuri partners WSB in Atlanta and KRMG in Tulsa are two brands that do this particularly well.

Radio personalities are like trusted friends. 

You come to look forward to your favorite personalities’ takes on what’s happening in the world just about every day. Personalities that are great about maintaining an ongoing relationship with their audience make their key content available on-demand for those days when you just can’t listen live, or go deeper with original podcast content. Some of our favorites are The Dave Ryan Show on 101.3 KDWB in Minneapolis, Greg & The Morning Buzz on Rock 101 WGIR-FM in Manchester and 100.3 WHEB in Portsmouth, and Dave & Chuck the Freak on 101 WRIF in Detroit. 

Radio is made up of incredible people in front of and behind the mic.

While personalities play a big role in what makes radio special, there are so many passionate people working in all aspects of the business. From Programming to Sales to Production to Marketing to Traffic to Digital and more, radio professionals are a truly special breed.

Caller 9 Contest

Sayonara, ‘Caller 9.’ Are You Selling Your Station Short with Old-School Contesting?

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By Scott Lindy, Futuri Partner Success Team

Hi, you’re caller six, try again.

Hi, you’re caller seven, try again.

Hi, you’re caller eight, try again.

(Deep breath.)

Hi, you’re caller nine! What’s your name and where are you calling from?

It’s radio’s contesting Groundhog’s Day.  Been there? Still there?

Although fading from the radio landscape, caller nine contests continue to be the go-to contest method for many stations. Too many. A shift to ‘text to win’ started happening in recent years, which does make things easier for the station and for listeners who play — but at what cost to the rest of the audience? 

Smart Program Directors understand why contesting is important: it’s an incentive to listen, much in the same way Nielsen incentivizes diary keepers and to a much larger extent, PPM Panelists. The more savvy PD’s know that contests are also a brand-building opportunity and can help build a database of loyal listeners.

And then, there’s the rare air of radio contest creation.

 

Listener: “I love listening to that contest on your station!”

DJ: “Do you ever call in so you can play?”

Listener: “No, I just like to play along and hear what happens at the end.”

 

These are the contests that create a moment in time designed to entertain and engage the entire audience, especially the ones who love your brand but will most likely never play your contests. (BTW, that’s usually north of 90% of your total audience.) They create tension and the need for closure. They make listeners stick around when they’re teased. They pay off for everyone.

Creating a contest that triggers those coveted ‘lean in moments’ comes from the combination of a prize that shows you truly understand your target’s life and your wild imagination. (Or re-imagining a clever contest you may have heard on another station. Amateurs borrow, professionals steal!) Yet, it was a technology that moved radio contesting from unanswered calls and busy signals to a quick text entry resulting in a polite but unmoving opt-in reply. Hardly innovative and emotionally hollow.

Enter the station mobile app. The ever-evolving personal technology sitting in the palm of your listener’s hand. The digital lever to dispatch contest moments that increase tune in, one on one listener engagement, database building, and revenue opportunities all while showcasing your creativity and differentiating your brand image. The technical basics of mobile app contesting include:

Flash Contesting: Push notifications that share info for short-duration contests.  (Pro tip: The vast majority of Flash Contest entries happen in the first few minutes no matter how long you leave the contest open.)

In-App Notifications: Contest info seen only when users open the app. Promote them on air or use for surprise and delight.

The contest info shared can set appointments, drive tune-in, offer contest entry in the app, direct link listeners to your web, socials, or even a physical location.  

That’s just the technology. The memorable engagement and entertainment happen when your imagination combines with your app’s capabilities. Consider these examples:

Drive downloads, curiosity, and tune in:

‘In 25 minutes, we’re going to ask one question about the video clip you’ll see when you open our app. Oh and a warning: If you’re around people when you watch the video, turn the sound down.’

Give listeners an insider’s edge:

‘The 7:30 Thousand Dollar Minute just got easier. Correctly answer ten questions in sixty seconds and win a grand! Open our mobile app now and get the answers to today’s last two questions.’

Contests that put listeners on the air:

‘Wanna crank up the AC for free? Record the sweltering forecast we’ve posted on the Open Mic page in our mobile app, then listen at :20 after all day. If you hear your forecast call us back and we’ll pay your power bill.’ 

When you combine audio, video, user-created content, your creative contesting design, well-authored push and in-app notifications, a user-friendly experience, and consistent on-air promotion, your mobile app will become a highly powerful component of your digital engagement strategy. The importance of learning and understanding what’s possible with a dedicated station mobile app has transitioned from being just a ‘cool extra’ to a critical element of your station’s success. When it comes to your app, whether you want to get better or just get started, reach out anytime. We love this stuff, and I assure you, we at Futuri can help.

 


Mobile

The 5 Ways You’re Missing Out Without A Station Mobile App

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By Scott Lindy, Futuri Partner Success Team

We’re all aware of the massive increase in the percentage of people working from their homes caused by the COVID-19 pandemic. What you may have missed, is the recent Nielsen data that shows that adult consumers aged 18+ streaming audio on smartphones increased from 50% every week in Q1 of 2019 to 64% in Q2 of 2020. Of course, that data counts podcasting as well as broadcast radio.

What that data doesn’t take into account is radio stations without their own mobile app. We know that a listener can get to your website via mobile phone or web browser to stream your station, and your stream might be available on an aggregator. But hey, if they’re willing to work that hard to hear your content on their mobile phone, why not give them that and more with a station-branded mobile app?

Without a station mobile app, here’s just some of what you’re missing besides the opportunity to get your audio streaming into the hands of listeners.

Getting Your Brand Into Connected Cars
Yeah, it’s a brave new world created by Apple CarPlay and Android Auto. Although many consumers are unfamiliar with how a mobile app works in a connected car, if they have one, user adoption has started. The race is on! Your listeners’ acceptance and growth of these platforms will only grow and move faster in the coming months and years. If your mobile app can’t get your brand and content onto connected car screens right now, be prepared to play catch up for a long time. Your station’s image grows when you’re able to promote your app’s availability for Apple CarPlay and Android Auto — don’t forget about the real estate your brand gets on the connected dash when you have your own app! — but it’s also critical to remember that this is a new tech space for users. Hold their hand and make it easy for them to launch your app in their car. Creating fun videos and graphics with simple to follow instructions that listeners can easily find on your app is a must. Can your app do that? It should.

Mobile Access to On-Demand Audio and Podcasts
Recent industry studies show that nearly two-thirds of all on-demand audio is listened to on a mobile device. That means radio personalities who regularly create podcasts could possibly achieve their full potential of reach and growth by making their episodes available on major platforms like Apple Podcasts or Spotify but at what cost to your station’s brand? Your station’s mobile app should be the single most promoted destination and point of access for the on-demand audio you generate. In this case, no station app equals diminishing brand awareness amongst podcast listeners. A trend difficult to reverse.

Mobile Data!
Usage of mobile devices is far different and usually more frequent than desktop and laptop computers. Tracking your users most frequently used features in your app allows you to shape your strategy for how you’ll generate and promote in-app content and provide data to clients for premium advertising spaces. Tracking everything from pre-roll video views, notification click-throughs and contest entries to on-demand plays, custom features and exclusive ‘in-app only’ content is just the beginning of understanding what your station’s fans like about your app and how you can get yours in front of a bigger audience with the right message.

Generating Revenue
You’re giving up revenue streams that continue to grow at a record pace by not offering mobile streaming audio and video pre-roll. With a mobile app, you can easily display advertising within your apps’ most frequented pages and features, and you can sell naming rights to different sections, and/or the app itself. Mobile advertising assets for a client can also include on-air mentions, website presence, and social media posts. But wait, there’s more! Think of the advertising opportunities made possible within app-exclusive content like exclusive on-demand audio, push notifications, weather alerts, app only contesting, and in-app alerts. Without a mobile app, your station leaves significant listener engagement opportunities on the table and the revenue that goes with it. Bonus: you keep 100% of the revenue you generate.

Going Beyond Your Music Stream With Cool App Features
If there’s anything we can all relate to, it’s those three or four apps we find ourselves using more than the others. When your radio station has a mobile app, you have the opportunity to build a digital bridge that stretches the palm of your fan’s hands to the personalities and music they love on your station. There’s a growing number of things you can only do with a mobile app to build connections with your fans. Features like Futuri Mobile’s Open Mic, which lets users record and share their voices on the air. In-app Flash Contesting from Futuri Mobile was created just for mobile users — say goodbye to caller 9 contests, which are a terrible experience for everyone except caller 9! Push notifications that speak to the targeted content you know your listeners want like weather and traffic alerts, new music about to play on the air, exclusive interviews only available (or available first) in the app. Whatever your listeners love the most about your station can become bigger and more personal to your fans when you use mobile app features in ways only your brand’s creative team can dream up.

No station app means diminishing brand awareness among podcast listeners — and that’s a trend difficult to reverse. Get started now, with Futuri Mobile, by filling out the form below.



how radio can cash in on booming digital ad spending

How Radio Can Cash in On Booming Digital Ad Spending

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With brands spending at record rates on mobile, digital audio, and digital video, radio stations can showcase their best products and add new offerings to grow revenue.

Here’s some good news for radio broadcasters: The digital ad market is surging and now is the time for local stations to cash in. Local radio companies have invested heavily in digital audio, mobile and digital video, positioning them to grab a larger share of digital ad dollars. Consumers are shifting their media time to mobile devices and that’s good for radio’s digital products.

Just how much money are we talking about?

  • U.S. marketers spent $28.4 billion on digital advertising in Q1 2019, up 18% from Q1 2018, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. 
  • The strong quarterly growth comes after a banner year in 2018, when digital ad sales jumped 22% to $104.7 billion, compared to 2017 levels. 
  • Mobile advertising spending doubled last year to $70 billion, compared to 2017 levels. 

As more consumers turn to their smartphones for entertainment, digital audio and video streaming are booming, and advertisers want to reach these audiences.  

  • Thanks to red-hot podcasting and digital streaming, brands are doubling-down on digital audio, spending $2.3 billion last year, up 23% from 2017’s $1.7 billion. 
  • Digital video is similarly growing at a breakneck pace, with ad spend up 37% in 2018 to $16.3 billion, compared to 2017.  

So what are the takeaways for broadcasters? Here are a few suggestions

Keep your mobile apps fresh

The best radio station mobile apps feature live streams, on-demand content, podcasts, and user-favorite features like contests. These are all key components to creating a positive mobile experience for your users. Make sure your mobile app is easy to use and continually revisit to explore new features and integrations. And don’t forget that with the growth of Apple CarPlay, Android Auto, and SDL, mobile apps compatible with these technologies are your ticket into the connected car in a meaningful way.

Podcasts, podcasts, podcasts

Your listeners and your advertising partners can’t get enough of podcasts, so focus on developing more original on-demand audio and make your broadcast content available for on-demand, time-shifted listening. Offer advertisers opportunities in your on-demand audio including exclusive sponsorship and even branded podcasts. 

Develop mobile ad opportunities

For local advertisers, offer mobile ad opportunities that go beyond banner ads. You can create branded content, including video and podcasts, and you can also offer sponsorships for popular sections of the app, such as weather or traffic. Lastly, make sure that your live stream quality is as strong as your over-the-air broadcasts to ensure users have a positive listening experience. Pre-roll, midroll, and post-roll video ads give local businesses a chance to get into digital video. Also, be sure to present podcast ad opportunities, these are a major growth area for digital audio.

Dig into digital video

Both users and marketers are clamoring for more digital video. Radio stations can shoot video in studio or in the community. Local events, sports and concerts all offer opportunities for video. There’s even opportunities to create video to accompany original podcasts. Local businesses can buy pre-roll, mid-roll and post-roll video as standalone or in conjunction with audio spots. Radio can also produce branded video content for local advertisers, leveraging both their production and sales capabilities.

So how do you tackle all this to-do list? Futuri Media can help. 

  • Top-quality mobile apps: With Futuri Mobile, we can design mobile apps with custom features to showcase your best content and create an immersive mobile experience. Our apps are highly customizable; choose from one of three starting points and create a station app that has any of literally hundreds of customizations. 
  • Get into the video business — without derailing other parts of your business: To help time-strapped hosts and producers with content, we’ve added TopicPulse Instant Video. Subscribers can access dozens of videos daily, based on the day’s hottest topics that they easily can customize with their station branding and even their own PPM-encoded audio. Distribute these on your mobile, web, and social channels. And our POST podcasting system makes it incredibly simple to turn your audio into a video with a licensed image and a dynamic waveform designed to drive engagement. It’s a great way to take advantage of YouTube and other video sharing platforms for your audio content.

***

 

By embracing mobile, digital audio, and digital video, your station can participate in the fast-growing digital and mobile ad boom, as well as bring more innovative and exclusive content to your audience. That’s a win-win for everyone. 

Person driving car

As In-Car Entertainment Options Grow, Radio Keeps Pace

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With robust digital offerings, radio can maintain its place as the no. 1 in-car media

Radio enjoys the enviable position as the most popular in-car media, but the car is quickly emerging as the new battleground for audio. As more vehicles with advanced entertainment systems and WiFi connectivity hit the road, drivers can tune into online radio or apps for their audio, and that’s giving radio new competition.  

According to Edison Research’s latest Infinite Dial report, 56% of drivers named AM/FM radio as their top in-vehicle entertainment choice, but that slipped from 63% just two years ago. At the same time, digital audio increased its share from 8% in 2016 to 12% in 2018 and podcasts inched up from just 1% to 3%.  

At the upcoming 2018 Radio Show in Orlando, Edison Research will share new data on in-car listening, which is sure to garner plenty of attention. Radio currently enjoys a strong position and is often the only time many consumers are using the radio. Among overall respondents, 54% say they only listen to AM/FM radio in the car and 62% of 13 to 34 years old say the car is the only place they tune in to radio.

As more cars feature advanced and integrated technology, broadcasters need to be ready with their digital products. Streaming audio services, including Pandora, iHeart Radio and Spotify, are pre-loaded in some car systems, and a growing number of new vehicles also feature Android Auto and Apple CarPlay, which allow in-dash screens to mimics a smartphone screen so drivers can easily access any apps, including audio apps. By 2025, the Radio Advertising Bureau predicts all new cars rolling off production lines will be connected to the Internet, giving drivers access to an unprecedented number of entertainment options.  

But, here’s the good news for radio: Local broadcasters are well-positioned to embrace new in-car technology and, potentially, to grow their in-car audience. Along with traditional AM/FM listening, radio stations can offer drivers high-quality live streaming audio and on-demand content, including podcasts, and deliver it all through the latest in-dash systems. If a driver has a radio app on their phone, it appears on CarPlay or Android Auto. Drivers with cars that feature Alexa voice-technology can even use that to access their favorite radio station skills.

To stay ahead, radio stations need to make sure their digital products are cutting-edge, including high-quality live streams that offer a seamless listening experience, intuitive apps, a strong lineup of podcasts, and easy-to-use Alexa skills. After all, these are the key ingredients to any positive digital audio experience and the car is no exception.

At Futuri Media, a global leader in SaaS technology for broadcasters and media companies, our solutions make it simple to create, distribute and share content across digital platforms — including the car — and to produce and integrate ads for digitals channels. Our audience engagement suite features:

Futuri Streaming offering the finest-quality streaming audio to your mobile app and web player through our reliable technology solution with 24/7, VIP support.

Futuri Mobile: an interactive audience experience featuring more than 50 customizable features, including contests, push notifications, audio and video streaming, podcasts and more.

Our custom-built Alexa skills can deliver your content, promotions, and sponsor messaging to Alexa-powered smart speakers.

The upcoming 2018 Radio Show, will feature more insights about this latest Edison research study on in-car audio data.  Join broadcasters on Sept. 25-28 at the Hilton Bonnet Creek and the Waldorf-Astoria in Orlando, FL, and hear Edison’s Larry Rosin share the latest findings on in-car audio data from Share of Ear, Infinite Dial, and NPR.

Futuri Media is a proud sponsor and contributor of the 2018 Radio Show. To schedule time at the show and learn more about our audience engagement technologies and how it can help brace your brand for the future, contact Futuri Media here.

 

Person on mobile phone

Five Ways to Boost Engagement with Your Radio Station App

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To Drive Usage, Promote Your App’s Best Features

The adage, “If you build it, they will come,” doesn’t necessarily apply to mobile apps. Your local radio station may have a robust mobile app packed with engaging features, but unless you educate your audience creatively and regularly, your app could get lost among the millions of available apps on the market today. At Futuri Media, a global SaaS provider of technology for broadcasters, we suggest you promote your app’s best features, with frequency, to educate the audience and drive engagement.

We’ve identified five winning ways to tout your mobile app to boost downloads, burnish your brand, and increase activity. 

1. Educate your audience: This may seem obvious, but you need to remind your listeners frequently that you have a mobile app and highlight the best features, then make it easy to find. Position the link to your mobile app prominently on your website and regularly post about it on social media channels. On the air, have talent reference the app using live reads and recorded promotional mentions. Leverage your promotional inventory to spotlight your branding, tout functions, and lead users to the app.  

2. Promote a single use and keep it brief: To generate interest and excitement, replace generic 30-second promos with crisp, 15-second spots that feature a single app feature. Tout the weather or traffic feature during morning and afternoon drive. The key here is to tell your users what the app can do for them – and break it down, one feature at a time.

3. Be specific: Let your audience learn how your app is convenient, exciting, and engaging. Develop messaging that is as specific as possible.  By tying your app to a specific season or special event, you are making your app a digital “destination” into your entire station’s brand ecosystem. Your promotions team should create a monthly promotional schedule for your app and be consistent in executing the messaging and promotional strategy.

4. Put the app to good use: After tragedy or natural disasters, local broadcasters have a long tradition of providing support and information to their communities. Your app can help with deliver news, and options for fundraising and donations. On-air and online, direct users to the app to make contributions and communicate with the community.

5. Work the features: At Futuri Media, clients can choose from more than 50 customizable app features to spotlight your station’s assets. Some of our favorites include:

  • “Open Mic” to get listeners to vote on songs or engage on a particular topic.

  • Flash Contesting to drive the audience to your app to win prizes during a specific period of time.

  • Push Notifications are versatile and perfect for station promos, song alerts, and local news and information.

  • Integrate with Futuri’s #engage platform to incorporate seamless social media messaging.

  • Integrate news, weather, traffic and community/station event listings, and more.

Ready to see how your station can maximize your Futuri Media mobile app and craft better promotions? Contact us for more details.

 

People at the beach jumping for joy

Summer is the Time to Drive Digital Engagement

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Consumers turn to digital in the summer more than any other time of year. Engage your audience across all digital platforms using technologies proven to boost both audience engagement and revenue.

This summer, as more Americans stream audio in cars, on smart speakers, Bluetooth devices, and smartphones, online audio is primed to be more popular than ever. For radio broadcasters, this equals new opportunities to engage with audiences and attract advertisers.

In recent years, online listening for both radio broadcasters and pure play services has been booming. About 57% of Americans, or 160-million users, are streaming digital audio weekly, up from 53% last year and just 17% in 2010, according to the latest “Infinite Dial” report created by Edison Research. The average listener consumes more than 13.5 hours of digital audio per week, including music, spoken word formats, and podcasts.

In-car digital audio is also rising in popularity, 44% of consumers listening in-car, up from 40% in 2017 and 21% in 2013, Edison reported.

Meantime, radio stations are working to maximize new revenue streams from digital platforms. Last year, radio digital ad revenue jumped 13.4% to $700-million and is expected to reach nearly $800 million this year, according to the Radio Advertising Bureau and Borrell Associates. On a per station level, digital accounts for 7.5% of the average station’s ad revenues, up from 6.3% last year.

At Futuri Media, a global leader in SaaS software for broadcasters, our solutions make it simple to create, distribute and share content across digital platforms, and to produce and integrate ads for digitals channels.

Futuri Streaming delivers the finest-quality streaming audio to your mobile app and web player through our reliable system and comes with 24/7, VIP support.

Our team can create a custom mobile app just for your station. Optimize mobile with Futuri Mobile, our app platform that boasts more than 50 customizable features, including contests, push notifications, audio and video streaming, and more.  

POST, our exclusive content delivery and management system, enables on-air talent and producers to easily create digital content, including podcasts. The in-studio, touch-screen system makes it simple to grab and upload content for digital and on-demand listening, and to create exclusive digital audio.  

To help monetize digital, POST’s audio is PPM encoded, which enables broadcasters to measure their digital listening in the same ratings system as on-air audiences. POST also offers ad-insertion to create custom messages for podcasts and digital audio.

With #engage, our interactive programming tools, stations can keep up with trending topics. Our customized actions, including song alerts, text and email notifications, push alerts, and song voting, boost mobile and social engagement. Stations can sync social posts to song lists.  

Our custom-built Alexa skills can deliver your content, promotions and ads to Alexa-powered smart speakers.

Keep up with your audience’s trending chatter with TopicPulse, a real-time monitoring system that tracks the stories of interest to your listeners and provides fodder for on-air, online and social posts.

Let us help you be the soundtrack for the summer. Contact your Futuri Media partner rep or contact us here.

people looking at their phones at a train stop

Mobile Usage in America Reaches All-Time High

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Radio Must Respond with Mobile-Ready Content

How many times a day do you check your smartphone? The answer is probably much more than you think. In fact, the average American checks their phone every 12 minutes, or 80 times per day, and nearly one in ten Americans peek at their phones every four minutes, according to a recent study by Asurion.

Among smartphone users, streaming audio and podcasts rank as top activities. Radio broadcasters are eager to connect with these mobile consumers – and with good reason. Each day, 40% of Americans stream audio on their smartphones, according to the latest findings from Edison Research Infinite Dial. In fact, 75% of podcast listeners engage with programming content on a mobile device more than any other source.

Through mobile apps and websites, radio stations can offer live streams, on-demand music, podcasts and more to their consumers. Mobile serves as a tool to extend the life of on-air content as stations time-shift their most popular shows, or offer replays of live shows and music events.

Now more than ever, radio broadcasters need to be mobile-ready. According to Pew Research Center, smartphone penetration is at an all-time high, with ownership reaching 77% among adults, up from just 35% in 2011. The smartphone penetration reaches its highest loyalty with consumers between 18-29 with 94%; and 89% own a smartphone with adults 30 to 49. The boomer generation of adults ages 65 plus, have yet to make the consumer conversion to smartphones with the lowest ownership rate of 46%. 1:10 Americans are smartphone-only Internet consumers, following an overall market trend to more mobile connectivity and fewer broadband households, according to Pew Research Center.

Media consumption is driving Americans’ mobile usage, with 50% of Americans relying on their smartphones to receive breaking news alerts, while the device also serves as a buying tool with 51% making online purchases via their device, and 28% searched for work.

At Futuri Media, a global leader in SaaS software designed to drive audience and revenue growth for broadcasters, we believe smartphones are key to grow listening and the bottom line.

Futuri Media’s suite of tools can help you create, distribute and monetize your digital content across platforms. Allow us to share a few ideas:

Futuri Mobile:  Our mobile app platform offers more than 50 customizable features, including contests, push notifications, audio and video streaming, and more. Our team can design your mobile app with the features that are most important to your station and audience.

POST: With our exclusive content delivery and management system, on-air talent and producers can easily convert content for on-demand consumption. Producers can grab and upload benchmarks and exclusive interviews, and create bonus content, such as an after-show podcast or in-studio visit from a musician and local personality.

TopicPulse: Our real-time monitoring system tracks the stories your specific target audience is responding to now so you can talk about it on the air, on a blog and on social channels.

Futuri Streaming: Deliver top-quality streaming audio to your mobile app and web player through our reliable system, which includes 24/7 support.

#engage: Stay on top of what’s trending with our interactive programming tools. Designed to increase your mobile and social interactions, we offer customized actions, including song alerts, text, email and push notifications, and song voting.  Stations can even sync their social posts with their song lists so listeners can build their own playlists.

Want to learn more? Contact your Futuri Media partner or reach us here.

 

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Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing

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Cleveland-based technology company holds patents in more than 150 countries worldwide.

Cleveland, Ohio, April 18, 2018 – Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, today announced that it is making a broader set of its most popular intellectual property available for license to media companies who desire to use its award-winning IP in their own applications.

Futuri, named Tech Company of the Year 2017 by OHTec, has an extensive portfolio of intellectual property assets. These include patents (of which the company has 11 published or pending), trade dress, trademarks, copyrights, and trade secrets. Futuri has protected IP filed in 151 countries, and has licensed IP to media companies in twenty countries to date.

While Futuri’s IP licensing agreements are typically in connection with product subscription or service agreements, Futuri is now opening up licensing for features and systems of interest to media companies desiring to build their own apps or other software in the likeness of Futuri’s award-winning IP.

Futuri’s product offerings include Futuri Mobile™, highly-customized and engaging mobile apps; on-demand and podcasting system POST™; the TopLine™ sales research and data visualization app; story discovery and show prep tool TopicPulse®; interactive broadcasting system #engage®; high-quality, ultra-reliable Futuri Streaming™; and smart speaker skills for broadcasters.

“Since Futuri Media launched in 2009, we’ve invested millions of dollars in innovation, feature set development, and new technologies. Along the way, we’ve taken considerable measures to protect Futuri’s unique intellectual property – not just our products, but the underlying technology that powers each of them,” said Futuri Media CEO Daniel Anstandig. “We’re pleased to open discussions regarding licensing to partners who want to build on our current innovations while Futuri continues to focus on our core mission – driving audience and revenue growth by deepening consumers’ trust in, affinity for, and loyalty to brands and the teams who represent them.”

For more information on licensing Futuri’s intellectual property, please contact Kelly Johanns at kelly@futurimedia.com.

 

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.