Tag Archive for: Futuri Media

Tracy Gilliam, Futuri's Chief Strategy Officer, and Todd Storch, Futuri's Chief Revenue Officer

Futuri Names Tracy Gilliam Chief Strategy Officer, Appoints Todd Storch Chief Revenue Officer

/in , /by

Newly-created leadership team roles elevate longtime Futuri leader Gilliam and bring Storch to the company.  

Cleveland, Ohio, January 25, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, today announced the creation of two new leadership team roles designed to support its growth and expansion initiatives. 

  • Tracy Gilliam has been named Chief Strategy Officer. In this role, Gilliam will focus on M&A and strategic growth, as well as further developing Futuri’s client solutions and best-in-class Customer Experience team. Gilliam is one of the founding members of Futuri, which acquired the sales intelligence system she launched, TopLine Matters, in 2015. Now known as TopLine, the evolved product, which pairs cutting-edge AI with expert human analysis, helped deliver $130 million in advertising and sponsorship revenue for its partners in 2021. Prior to Futuri, Gilliam spent more than a decade in media leadership roles, including General Sales Manager for CBS Radio in Los Angeles, and VP/Market Manager for the company now known as iHeartMedia.
  • Todd Storch has been named Chief Revenue Officer. Storch will be responsible for driving Futuri’s continued revenue growth through aligned sales and marketing go-to-market strategies and operational plans for profitable growth. He brings more than 25 years of executive business management experience to Futuri, having held CEO roles at Kindrid and Five Star Global, and serving as SVP, Strategic Initiatives at Ministry Brands. A former VP/senior consultant at The Center for Sales Strategy, Storch also co-founded the award-winning Taylor’s Gift Foundation. A non-profit organization providing grief support to organ donor families, it was created after the loss of his oldest daughter, Taylor. 

“Some of the biggest brands in media rely on Futuri’s ROI-focused technology solutions to grow their content, grow their audience, and grow their revenue. As such, our own growth has followed, as evidenced by honors like making the Inc. 5000 List of America’s Fastest-Growing Private Companies for eight consecutive years,” said Futuri CEO Daniel Anstandig. “With Tracy Gilliam and Todd Storch in these important new roles, Futuri is well-positioned to continue our record of continuous profitable growth and grow the company through organic and inorganic measures.”

“Given the astounding pace of change with today’s audiences and advertisers, there’s never been a more crucial time for brands to leverage the right technology to create and monetize their content — and that’s exactly what Futuri delivers,” said Gilliam. “I’m honored to grow in this exceptional company that I’ve worked alongside Daniel Anstandig with for more than a decade, especially at a time when our solutions are more necessary than ever.” 

“A culture of innovation and delivering solution-based software is at the core of Futuri’s mission. We believe that this is an opportune time for media companies with a growth mindset, and we’re here to help generate content and increase audience and revenue for new customers, partners, and markets,” said Storch. “I’ve admired Daniel Anstandig for years, and I’m incredibly eager to dive in and work together with the incredible Futuri team to achieve new heights.”

Build a Better Broadcast

/in , , /by

With the rise of listeners consuming more content through devices other than their traditional AM/FM dials, your radio station is going to need to figure out how to keep engaging audiences in the increasingly competitive market you may find yourself working in.

 

As if you didn’t already know the unique challenges that your media brand is facing and weren’t constantly looking for new solutions and approaches to the behemoth competition you face every day!

 

Well, it sounds like your station is going to need to build a better broadcast! One that the modern audience not only tolerates but embraces.

 

At Futuri, we recently partnered again with our colleagues at Nielsen in order to learn more about how our POST’s audio solutions can help your station achieve success by taking an on-demand broadcast audio (ODBA) approach to radio in today’s cutthroat media market.

 

In fact, we even produced a study on ODBA with Nielsen that you can download with all the nitty-gritty on how POST’s proprietary and unique interface, integration into broadcast audio systems, and integration into social and digital platforms yields uniquely positive results compared to other systems and approaches to ODBA.

 

Don’t Reinvent the Wheel

 

While you could read up on why ODBA is a game-changing solution for your station’s success, you probably already have a lot of questions about how producing ODBA isn’t just extra busywork where you’re reproducing what you already do well with traditional broadcast mediums.

 

Maybe it sounds like producing time-shifted content is just a matter of reinventing the wheel. You may feel like you can only take a new approach to content, thinking you can only be a successful radio executive or a really great director of a podcast syndicate network.

 

With POST’s audio solutions, you can have it both ways!

 

Don’t get trapped in an either/or mindset. When your station adopts an ODBA approach to success, you can be both a successful media executive and a superb podcast producer all in the same day.

Don’t Go Back to the Drawing Board

 

You’re probably tired of always going back to the drawing board, trying to come up with a new solution to all the problems your station is finding itself in.

 

However, we at Futuri have done all of the research and have developed a proven, patented product that will be a game-changer for how your station can adopt an OBDA solution to the issues currently facing the radio industry.

 

Futuri’s POST audio solutions serve as a highly effective way to edit, package, and publish your station’s content and engage audiences with your brand across multiple platforms. POST will help your station get more people involved with your brand and increase your station’s ROI — all without having to add a whole department’s worth of staff!

 

With a solution like this, why would you ever want to go back to the drawing board when trying to come up with a plan for how to adopt an ODBA approach to success for your brand?

The Blueprint for Success

 

Lucky for media executives like you, we at Futuri developed the blueprint for success and put it to work with our now-patented POST production/on-demand system so that you too can start building in the neighborhood of on-demand broadcast audio.

I would encourage you to check out this blueprint so that you can know how to best achieve success with an ODBA approach at your highly regarded media company.

Get Serious Clout with Sports Betting and eSports Audiences

/in , , , /by

We are always looking for new ways to help you to engage with your audiences through our POST and TopicPulse lines of products, so when our team heard about the recent rise of sports betting and eSports, we knew it was a huge opportunity and we could help new customers!

 

That’s what led to TopicPulse SportsEdge, a version of our real-time, AI-powered story discovery and social content system customized for eSports, betting, VR, and fantasy content.

 

To show you how powerful SportsEdge could be for our business, let’s unpack some results from The Future of Audience and Revenue 2021, done with SmithGieger. 

 

The Findings and Ways They Can Help YOU!

Demographics of Sports Bettors

 

The recent Futuri + Geiger study shone a light on what kind of people are ready for sports betting to make its way into the mainstream. 7 out of 10 sports bettors are men. Most are employed full-time and earn more than $75,000 each year. About half of all sports bettors are in their mid 20’s to mid 40’s.

 

So what? Why should your media company market to this segment? Are these people really still listening to the radio and watching television if most of their time is spent betting on sports online?

 

Yes, they are! Sports bettors are still using the radio and television, as well as web media just like everyone else. It would be a missed opportunity not to engage with this demographic on these forums. 4 out of 10 sports bettors enjoy listening to sports talk. 1 out of 4 enjoy listening to newscasts.

 

According to the Futuri + SmithGeigerGroup study, half of the survey takers said that they bet on season games, playoffs, and big events like the Super Bowl and March Madness. 4 out of 10 of the survey takers said they would see it as a positive if local news programs were to offer odds, betting lines, and best bets in their sports reports

 

Wouldn’t it be great to engage with sports bettors and always have engaging content to keep them coming back? SportsEdge can help you accomplish exactly that!

 

eSports Viewership on the Rise

Sports betters are a big market, but what about eSports viewers as well? 

 

We can answer that with a resounding YES.

 

The numbers are astounding and represent a wide market: there are slightly more men than women playing video games. 3 out of every 4 children play video games. The median age of the video gamer is 31, so half of all gamers are older than 31 and the other half is younger. Half of all video game players play seven or more hours a week, but still have time for life’s other activities and traditional mainstream media consumption.

 

Best of all, 227 million US consumers played video games in 2021, an increase from the 214 million who played in 2020. Furthermore, there were 26.6 million monthly eSports viewers in the US in 2021. That number is projected to grow to 31.4 million in 2023.

 

That’s a lot of people, but what about the money? There is $1.8 BILLION anticipated eSports revenue by 2022. 69% of this eSports revenue will come from sponsors or ads. Media rights, ticket sales, and merchandise will account for only the other 31% of eSports revenue.

 

Particularly with eSports, there are unique opportunities for advertising such as appealing to a niche audience, but best of all having a large audience for a long time period at a low cost. That sounds like a winning equation to me!

 

With such a growing interest in eSports and revenue to be gained in this area, why would you want your company to get left out of all the action?

Sports Betting and eSports: Key Takeaways

 

Now you know why sports betting and eSports are two key audiences in advertising that need to be capitalized on by your company. 

 

If you’re ready to take advantage of this, we’re ready to help.

 

If you’re read to elevate your game with TopicPulse SportsEdge, visit TopicPulseSportsEdge.com.

How Sports Betting Could Be a Safe Bet for Your Business

/in , , /by

We’re back today with some more insight into what  The Future of Audience and Revenue study from Futuri and SmithGeiger Group uncovered about maximizing your audience for increased revenue. 

 

So far we’ve talked about the ways in which the modern audience has changed, and how your organization can adjust to meet their evolving expectations.If you want to see real results, you’ll need to be prepared to take some risks. 

 

Those risks often mean exploring new markets, and on that note, here’s some advice that you have certainly never heard from your financial advisors: it might be time to go all-in on betting. 

 

We’re not talking about hitting the horse track or pinning it all on a prizefighter. What we are talking about is giving your audience what they want. And the answer to what they want is simple – they want to place some bets. 

 

Weighing the Odds

 

The Futuri x SmithGeiger study found that 72% of its over 2,000 participants that were between the ages of 16 and 74 are still tuning in for the big game, whether they’re watching at their favorite dive bar with friends or at home from the comfort of their own couch. 

 

Once again, locally produced content reigns supreme. 69% of the aforementioned 16-to-74-year-olds keep up with sporting events by accessing a local news site, and 71% tracking results through their preferred source’s app. 

 

Now, consider how those numbers jump for esports and gaming. In 2020, Forbes reported that the gaming industry generated over $120 billion in revenue as opposed to football, which generated only $11 billion. But whether they’re following the score by sitting in front of the big screen, visiting the local news provider’s website, or going straight to the app, the study found that over 90% of respondents are “tuning in.” 

Baseball might be America’s favorite pastime, but for media companies, the game has changed. Some people want to watch baseball. Some people want to watch competitive Farming Simulator. How can you reach them all?

 

Go All-In

With the legalization of sports betting in 2018, betting on sports has become an attractive enterprise. The Futuri x SmithGeiger study discovered that roughly 62% of respondents are willing to bet on sporting events. 

 

The best way to meet their needs, then, is to produce content that caters to that desire. And the easiest way to do this is, once again, to reach them at a local level. 

 

Additionally, 42% of respondents expressed interest in seeing odds and betting lines presented on their local news programs, which is another potential strategic move for your company. 

 

In short, the possibilities are endless. Whether you’re broadcasting expert predictions or hosting radio contests, the “fun” part of betting is feeling like you’re part of the action. The savvy media company needs to be committed to making that desired content readily available to their audience. 

 

What’s the Next Step?

 

If embracing new content seems like a daunting task, remember that you’re not alone. 

 

Futuri’s got your back. 

 

We’re prepared to make your sports betting transition easier if that’s a route you choose to pursue. Our solutions like TopicPulse are set to drive your content to the forefront of your audience’s search. Will you be ready for them?

 

Have more questions? A good place to start would be taking a look a the results of the Futuri x SmithGeiger study to use. I’ll introduce you to some of the tools that can help you grow your content, audience, and revenue. You can learn more about the whitepaper and study right here.

Adjusting to the Expectations of the Modern Audience

/in , , /by

 It’s time to take another look at some of the noteworthy discoveries resulting from The Future of Audience and Revenue study, from Futuri and SmithGeigerGroup. 

In my last post, we introduced you to the key discoveries that came about from this study. Media consumers and their needs are evolving – and if news outlets and content creators want to keep up, we’d better evolve too.

In this post, we’ll be taking a look at what exactly the modern audience expects from their media experience in 2021 and how you can prepare to meet those needs. Don’t worry–these aren’t unattainable goals. They just take a little planning and effort. 

Three Ways to Adjust to the Change in Audience Expectation

Cultivate Trust

What do CNN, PBS, and Newsmax all have in common? Less than 50% of the 2,000+ responders in our study respondents considered these “mainstream” media sources as trustworthy institutions. That number steadily declined along with the age of American media consumers, dropping beneath 25%.

From this, one thing is clear: today’s media consumers are looking for someone they can trust. 

…So where are people looking for content they can trust? We’ve concluded the talking heads at big institutions are out, and local news providers are in.

Find the Right Content

That leads us to another question: how can content creators source new content that’s sure to grab a consumer’s attention?

Futuri’s survey revealed that social media is key. Content creators need to make the most of social media in their bid to reach consumers, and it isn’t enough to rely on rates of usage. We all have that one relative who takes those clickbait articles on Facebook as the gospel truth. This means it’s important to sort the wheat from the chaff.

It’s good news, then, that we’re seeing an increase in the development of tools aimed at making this process faster and easier. Futuri is ready to answer this demand with its AI-driven content discovery tool, TopicPulse. Whether you’re looking to reach audiences through traditional communication methods like radio or television, or producing digital content, TopicPulse provides a platform you can use to get your specific audience just what they’re looking for. This tool lets users sort news from both big studio creators and local producers, ensuring that it meets consumers’ needs across the board.

Social Media is Key

Since the modern audience has changed, content creators need to change the way they reach their audience, too – and there’s no way to do that without embracing social media!

The best way to do this is to be willing to invest in social and digital platforms. This is going to require a lot of hard work and investment, but it will be well worth the effort.

We rolled up our sleeves and really dug into social media for the Future of Audience and Revenue study, so please contact Futuri or visit the study’s page to learn more. 

 

A New Dawn for Media Companies

The days of channel surfing are gone. Audiences know what they want, whether they’re listening to podcasts or streaming their favorite show, and there are a LOT of options.

But fear not! While the breadth of different media channels may seem a little daunting for your company at first, it also presents an opportunity for unprecedented growth. All that’s required is a commitment to finding opportunities for success and being willing to invest in them.

Luckily, Futuri is here to help. From some of the best tools for radio, television, and digital publishers to a deep look at where the future of the industry lies, we’ll support you and your company’s growth.

Three Surprising Findings about the Modern Audience

/in , , , /by

We are thrilled to dive into The Future of Audience and Revenue study, from Futuri and SmithGeigerGroup.  Because of its incredibly wide-ranging nature, we want to take time to unpack some of the most eye-opening discoveries on our blog, and that quest begins today. 

 

As a reminder, this extensive study was Futuri’s most groundbreaking research yet and the result of polling more than 2,000 Americans and over 200 media executives about five key news verticals: radio, TV, social media, digital publishing and esports.

 

Now, as the study’s coverage begins to swirl from news outlets like Inside Radio, Radio World, and NAB Amplify, we want to break down the first of many industry-changing discoveries: ways the modern audience is changing. 

 

What is the “modern audience”?

When we say “modern,” we mean it. The Futuri Study looks at how media consumers were impacted during and after the COVID-19 pandemic permanently changed lives. Specifically, the surveys were conducted between late spring and mid-summer 2021. 

 

With that in mind, here are three of the most surprising discoveries about the modern audience group.

 

Three Surprising Finds from The Future of Audience and Revenue study about Modern Audience

Based on the survey, here are three surprising takeaways about the modern audience in relation to the current media landscape. 

 

It’s time to redefine our favorite media terms:

From conversations in our focus groups, we learned there is no more “TV” and no more “radio.” Instead, there is “video” and “audio” delivered on multiple platforms and consumed by different audiences every moment of the day. There is also all manner of written and visual content. Some platforms blur the lines. As media creation and consumption change, our perception of “media” must also change.

 

In other words, if your friend tells you he is watching TV, he might be: streaming on his Tablet, using YouTube on his phone, following a webinar on his desktop browser, or, of course, actually watching TV!

 

The new definition of TV is much broader than ever before. 

 

The Modern Audience is More Connected and Active than Ever Before

Not only are modern consumers changing the way they talk about media… they’re consuming a lot more of it!

 

As our study revealed, the demand for media content is at an all time high. In America, 41% of people consume more than 10 hours of video per week and 64% — almost two-thirds — consume more than 5 hours. That is a LOT of video! 

 

Here are a few ways how people’s media consumption habits changed between Q1 and Q2 of 2021 alone:

 

  • 57% watched streamed content more often. 
  • 51% watched TV more often.
  • 48% used social media more often.
  • 30% listened to local AM/FM radio stations more often

 

With this many consumer habits on the rise, something else is on the rise, too…

The Modern Audience is ready to SPEND

The modern audience is willing to pay good money for good content! This is GREAT news for all of us. 

 

While our consumer habits might be leaning towards craving more content, the price we’re willing to pay is rising to match.

 

Americans are already spending between $37 and $51 per month on video and audio subscriptions depending on age, and in the case of more affluent HHI $100k+ consumers, this number has reached $66. 

 

Best of all? There’s still room for those numbers to climb as more unique offerings and platforms are created. 

 

If news outlets and content creators can tap into the honey hole of what consumers are craving, there’s an opportunity to create a new subscription-based income method that can revitalize a balance sheet. 

 

Where do we go from here?

If you were keeping a score of the pros and cons from this list, my hope is that you have no “cons” and three “pros.” 

 

While the modern audience is changing what it thinks of as media, it still craves quality content and is willing to open up its wallet to acquire it. 

 

Because of this, we shouldn’t fear “the end,” but look forward to a better future for our industry! 

 

And we’ve just scratched the surface of the breadth of research about the modern audience from this study. If you’re ready to learn more about this group–and how your company can learn and profit–then we encourage you to sign up for my free webinar on October 12. In it, we’ll be looking at how the findings of The Future of Audience and Revenue 2021 apply to three unique vertices: radio, television, and digital publishing. You can sign up for the time best aligned with your vertical. 

 

Remember, a change in the modern media’s audience and landscape doesn’t mean an end to profitability for your company. Instead, it means more profitability if you have the tools and knowledge to connect with your audience. Futuri Media is here to help. 

 

Come back for my next post when we discuss practical ways to adjust to the change in audience behavior. 

Some Key Findings from The Future of Audience and Revenue 2021

/in , , , , /by

Futuri Media recently concluded our most insightful nationwide media study to date: The Future of Audience and Revenue 2021 study, with SmithGeigerGroup.

 

In preparation to make these industry-shaking discoveries public, let’s discuss a few of the key findings from the study as a preview, of sorts. While this is only the tip of the iceberg, my hope is that it serves as a conversation starter moving into the release of the study. 

 

On Tuesday, October 12, CEO Daniel Anstandig will present a series of webinars with takeaways and action steps for using the information from our SmithGeiger study to grow your content, audience, and revenue. Hopefully, you can register for a spot for this exclusive event. 

 

The Purpose of The Future of Audience and Revenue 2021

When we got the ball rolling for one of the most innovative media studies ever recorded, there were three big questions that were common threads through all the uncertainty we identified in the current media and audience landscape:

 

  1. How Americans perceive, consume, and pay for media content today, particularly now that we’ve been experiencing pandemic-related disruptions for more than a year-and-a-half.
  2. How media executives perceive the sector and its ability to meet future challenges.
  3. How media executives can leverage technology to impact content, audience, and revenue growth

 

We were resoundingly successful at not only answering those questions but implementing the answers into action steps that can be used to unlock revenue growth and enhance ROI. This helped lead to our key findings. 

Key Findings from The Future of Audience and Revenue 2021

Futuri Media analyzed the results from SmithGeigerGroup’s work to break the findings down into VERY specific industry-level takeaways — many of which we’ll discuss during the October 12 webinars. 

 

But, for the sake of this blog, let’s discuss a few higher-level findings that apply to all industries.

Social media is the greatest opportunity for content, audience, and revenue growth.

No longer can we identify ‘alternative’ news sources because those we used to consider as such have all become mainstream. Mainstream to the point, even, that many people are consuming more news on social media than the “traditional channels” of old — eye-opening numbers that will be revealed in the whitepaper. But fear not. This is an opportunity, not a challenge. If we can embracing and master new platforms and channels, it’s a huge opportunity to reach new markets and user profiles with the content that they want while using the medium they choose to consume it.

Investment in social and digital platforms is essential for growth. 

Piggy-backing off the first point is this: while social media and digital platforms are an opportunity, they’re also a necessity. To keep up with the industry, we much make the required changes in company culture, strategy, systems, technology, and personnel in order to meet the opportunities of the new normal. It will take hard work and considerable investment, but those investments will unlock more revenue potential down the line. 

 

The Modern Audience Can’t Get Enough

If the pandemic’s impact on the industry needed to be reduced down to one thought, it’s this: people want more. More news. More entertainment. More social media. Overall, the demand for media has never been more robust. Today, 41% of Americans are consuming more than 10 hours of video per week, and 64% consume more than 5 hours. Between Q1 and Q2 2021 alone, we were astounded to discover that:

 

  • 57% watched streamed content more often.
  • 51% watched TV more often.
  • 48% used social media more often.
  • 30% listened to local AM/FM radio stations more often.

 

In other words, while the industry is changing, there’s never been a better time to be a part of it. The tree of opportunity is ripe for the picking. 

 

And the number one finding…

Our biggest key takeaway — one that significantly impacts every vertical of the industry — is something we’re too excited about to share in a blog post. We’ll be revealing that industry-shaking discovery and much more in the October 12 webinars, so we hope to see everybody there!

 

You can register for your spot right here. 

 

Daniel Anstandig session at Morning Show Boot Camp

Morning Show Boot Camp 2021: Daniel Anstandig’s Innovation Session

/in , /by

Futuri always looks forward to the Morning Show Boot Camp conference in Chicago, where some of the best morning show talent in the business comes together to talk about their craft, their audience, and what the future holds. This year, Futuri CEO Daniel Anstandig once again led an innovation-focused session, titled The Crucial Role of Innovation in an Ever-Changing Business. 

For those who attended the session and would like to go deeper on the topics Daniel discussed, we’ve included a number of resources below. Let’s keep this conversation going! We’re always honored to talk with this fantastic group.

We hope you can checkout out our podcasting system, POST, and our show prep and social content services, TopicPulse and Prep+. These are innovative solutions that, as Daniel discussed in his session, will keep your company at the forefront of morning shows around the world.

Until next year!

Recommended Readings:

Deeper on Innovation:

Netflix Timeline:

 


Holidays 2020: How CCM Radio Can Take Its Listener Relationships to the Next Level

/in , , /by

As we close a year that has been phenomenally stressful for most of us for many reasons, not the least of which is the contagious, deadly virus out there (come on, vaccine!), many of the year-end social and spiritual outlets we’ve relied on forever aren’t available to us — at least in the same form we’re used to. So, how can CCM radio help fill these gaps?

This is an excellent time to think through how you can deepen your relationship with your listeners around the holidays if you haven’t already, and in this guest post for Christian Music Broadcasters, Futuri’s Zena Burns shares her insight into how you can do just that.

Click here to continue reading.

broadcast-dialogue

Futuri Media Discusses Digital Strategy for Broadcasters with Broadcast Dialogue

/in /by

Our very own Jim Tarantine and Zena Burns spoke with Broadcast Dialogues‘s Connie Thiessen about Futuri’s recent studies on podcasting and time-shifted radio content, and how broadcasters can take advantage of the growing digital audio space. They use their discussion on this podcast to discuss in-depth and answer the question, “What if radio was created after the internet?”

The podcast is available to listen to at broadcastdialogue.com.

Request a Demo

Products

POST for Radio
POST for TV
POST for Digital Publishing
TopicPulse for Radio
TopicPulse ContentAdvantage for TV
TopicPulse ContentAdvantage for Digital Publishing
TopicPulse SportsEdge
TopLine
TopLine for TV
Prep+
Futuri Mobile
Futuri Voice
Tether

About

Overview
Leadership
Timeline
Clients
Awards

Main Pages

Home
About
Products
Jobs
News

Social

Facebook
Twitter
LinkedIn

Resources

VIP Support
Client Login
Contact Us
Terms & Conditions
Privacy Policy
DMCA

© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.