Futuri officially announces TopicPulse SportsEdge, AI-driven audience engagement and sales intelligence solutions for broadcasters and publishers that is customized for eSports, betting, VR, and fantasy content.
TopicPulse SportsEdge empowers news media and content creators who cover eSports, betting, fantasy sports, and VR content by providing 24/7 access to insights on the sports-related stories and topics audiences are talking about right now, what’s losing traction, and what engaging stories they can cover before their competition. It’s an evolution of the TopicPulse system used by thousands of radio and TV content creators nationwide.
TopicPulse SportsEdge insights provide a content compass for articles, video script content, social posts, and even marketing decisions. Its IdeaStarters™ content delivers pre-written copy points on the day’s top stories for use in blogs, social posts, and on-air copy. And its companion Instant Video product delivers dozens of fully licensed short videos daily that can be easily branded, customized, and used on websites, apps, and social platforms.
The eSports, betting, VR, and fantasy content has never been more lucrative for content creators. Our recent study The Future of Audience and Revenue 2021, done in partnership with research firm SmithGeiger, revealed new insights on the growth opportunity sports, eSports, and sports betting content represent. Of the more than 2,000 U.S. consumers surveyed:
92% of sports and sports betting fans go to a local news program on TV for information on their favorite sports, teams, and athletes.
90% of sports and sports betting fan go to a local news website and/or a local news app for that content.
61.5% bet on sports, with 32.5% betting on both regular-season games and playoffs, and 29% betting on big events like the Super Bowl and March Madness.
36.5% would be more likely to watch a local news program if they included sports betting information in their content.
The market for esports and sports betting is poised to explode. If you’re ready to get in on the excitement and this software sounds like it’s right for you, visit TopicPulseSportsEdge.com.