Tag: audio

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Six Reasons Your Station Needs A Better Audio Strategy Now

Six Reasons Your Station Needs A Better Audio Strategy Now

  Audio is the “it” media of the moment and radio stations are primed to be the go-to source for all audio – from on-air to on-demand to podcasts. AM/FM stations are experts in high-quality, local audio and feature charismatic hosts who connect with listeners and feel like trusted friends. These ingredients make for great…
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Futuri and Inside Radio

Big Opportunities For Radio In Time-Shifted Audio

Time-shifted audio is a huge opportunity for radio, and our Daniel Anstandig just previewed two key findings from a soon-to-be-released Nielsen and Futuri Media study on this topic: Nearly half of respondents said they understand the concept of time-shifted audio, find it interesting and would listen to it. A high percentage of participants are willing…
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