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Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

December 27, 2020/0 Comments/in Press Release /by Mia Cross

Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

Stations interested in a complimentary consultation on their productivity and distribution strategies can fill out the form below to learn more.



https://futurimedia.com/wp-content/uploads/2020/12/GROWTH-2020.png 355 640 Mia Cross https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Mia Cross2020-12-27 08:10:582021-01-17 15:05:07Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020

December 14, 2020/0 Comments/in Press Release /by Mia Cross

Solutions like TopLine, POST, and TopicPulse are being used more than ever amid seismic shifts for content creators and broadcasters.

CLEVELAND, December 14, 2020 — In a year of unprecedented change in the ways broadcasters do business and audiences consume content, usage of Futuri’s AI-driven audience engagement and sales intelligence technology hit record highs. Analysis of 2020 product usage data proves that content creators and broadcasters are more reliant than ever on technology across all aspects of their business:

TopicPulse, Futuri’s AI-powered story discovery, show prep, and social content system, has seen 135,688,133 minutes — that’s more than 94,000 days — of usage by partners in 2020. The 61% growth spike in user sessions TopicPulse saw earlier this year when disruptions began has sustained throughout the year as broadcasters look for new ways to differentiate their brands by discovering and creating content that engages their specific target audiences.

POST, Futuri’s podcasting system, has now published podcasts with over ONE BILLION plays, enabling content creators and broadcasters to grow audience and revenue on multiple platforms. Exclusive POST features specifically designed to make the podcasting process fast, easy, and efficient for broadcasters have been key in driving this growth.

TopLine, Futuri’s revolutionary sales intelligence system that pairs cutting-edge AI with expert human analysis, has helped deliver $130 million in advertising/sponsorship revenue for its partners in 2020. This represents TopLine’s highest revenue number ever, despite the fact that this has been an unquestionably tough revenue year for media sales executives.

“This year, there have been seismic shifts in the way broadcasters and publishers create, produce, distribute, and monetize content, and there is no sign that we’re going back to the old way of doing things,” said Futuri CEO Daniel Anstandig. “The massive growth in usage of Futuri’s AI-driven solutions shows that we’re uniquely capable of helping media companies and content creators grow audience and revenue now and in the ‘next normal.’”

https://futurimedia.com/wp-content/uploads/2020/12/GROWTH-2020.png 355 640 Mia Cross https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Mia Cross2020-12-14 07:05:302020-12-14 07:05:30Futuri’s AI-Driven Content, Audience, and Revenue Growth Technology Sees Record Usage Growth in 2020
Webinar: Programming During a Pandemic: How to Defend and Grow Your Audience

Webinar: Programming During a Pandemic: How to Defend and Grow Your Audience

March 27, 2020/in Events /by Lynn

The coronavirus pandemic has implications for ratings, digital programming, and even your target listener profile — it’s bigger than the shift to working and broadcasting from home. As overwhelming as it all may seem, there is opportunity in the midst of this chaos. This 30-minute webinar, presented by Futuri Media’s Scott Lindy and Charlie Maxx, explores specific, actionable ways that you can defend and grow your audience today while setting yourself up for growth and success in the post-pandemic world.

This webinar has already taken place. To access this content on-demand, please fill out the form below.

 


https://futurimedia.com/wp-content/uploads/2020/03/img_PROGRAMMING_DURING_A_PANDEMIC__HOW_TO_DEFEND_AND_GROW_YOUR_AUDIENCE.png 355 640 Lynn https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Lynn2020-03-27 09:17:212021-01-13 10:30:47Webinar: Programming During a Pandemic: How to Defend and Grow Your Audience
major research study at crs 2020

Futuri Media and the University of Florida Present Major Research Study at CRS 2020.

February 21, 2020/in Events, Industry News, Tech Trends, Uncategorized /by Lynn

The final day of CRS 2020 featured the presentation Defending Your Audience Share: Exclusive Research Findings, the results of a major study conducted by Futuri Media and the University of Florida College of Journalism and Communications. 

The study was conducted in January 2020 and surveyed nearly 1,400 people who named country as their favorite music format out of a list of seven options. It also broke out those who listen to AM/FM country radio (both terrestrial and streaming), and those who listen to country music but not via AM/FM country radio. 

Presented by Daniel Anstandig, Futuri Media’s CEO, and Rob Harder, Director of Programming / Brand Manager for the University of Florida radio properties, the study aimed to answer three questions facing country radio today: 

  • How do we defend our country audience and revenue share? 
  • How should we extend our country content onto new platforms? 
  • How will we transcend our challenges as the country competition landscape changes?

Key findings from the study can be found at futurimedia.com/CRS2020. Among the findings: 

  • 76% of AM/FM country listeners would prefer more video content from their favorite country radio station. 
  • Country radio listeners are tuning in to nearly the same amount of AM/FM radio as in the past, but 23% plan to listen to more country radio streaming in the next three months.
  • Women 18-34 who listen to broadcast radio tend to be more active on social media than streaming listeners. Throughout the study, data shows that country stations should have a social strategy that targets country fans, especially younger females, with sticky and recyclable content. 
  • Country listeners who have listened to a podcast in the last month name music as their favorite podcast topic genre. This number is 30%; the next highest topic genre is news/politics at 11%. Country radio station are great at talking about music; this presents an excellent time-shifted and original podcast content opportunity. 
  • Quality station-specific mobile apps present a major engagement opportunity. Younger listeners are more likely to install them, and they’re an opportunity for more connected car listening. Of AM/FM country radio listener respondents, 44% have their favorite station’s mobile app installed on their mobile device, a number that jumps to 48% when looking at the 18-34 demo. And 26% of country fans listen to country music via a connected car platform and are highly likely to listen to country music connecting their mobile device to their vehicle.

For more key findings, including many related to driving revenue, visit futurimedia.com/CRS2020.

https://futurimedia.com/wp-content/uploads/2020/02/280x150-01-1.jpg 600 1120 Lynn https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Lynn2020-02-21 15:45:452020-06-29 09:26:37Futuri Media and the University of Florida Present Major Research Study at CRS 2020.
4 ways to maximize your talk breaks

Four Ways to Maximize Your Talk Breaks

August 12, 2019/in Tech Trends /by Zena

To create engaging breaks, radio should focus on timely tidbits, local happenings, and reveal themselves 

Faced with more competition than ever, radio stations need to make sure their listeners stick around for talk breaks rather than tuning out. The good news for AM/FM stations? Audiences want to hear what hosts have to say. In fact, listeners routinely say their favorite DJs and hosts are a top reason they use local radio. Talk breaks give these popular personalities a chance to speak directly to their audience, engage them on quirky or newsworthy topics, give a glimpse behind the curtain, or get personal. To make the most of breaks radio hosts and producers should plan and program these segments. Understanding that it takes 5 minutes of listening within a 15 minute period to get ratings credit helps us strategize length and content of these breaks as well.

When it comes to breaks, you want to sound as fresh as possible. If you’re a country station, your listeners want the latest music news and celebrity gossip. Sports listeners are hungry for info and insights on their hometown teams. Pop stations can dish on pop culture news and fun factoids to entertain younger fans, like it being National Avocado Day or National Leftover Day and local celebrations or promotions. Radio hosts can share details about their lives and interests. (Listeners really do want to hear about your dating life and your new puppy!) In these breaks you have the audience’s attention, so don’t waste the opportunity. 

Of course, radio hosts and producers are already multi-tasking media mavens juggling on-air, digital, and social responsibilities. Here are four suggestions for making your breaks as engaging as possible: 

  1. Hot topics in your community

    Radio stations are local experts, so there’s no one better to share news and information about happenings in your community. During talk breaks, music stations can share news about upcoming concerts and events while also plugging events your station is sponsoring and where talent is making appearances. You can also clue listeners in on up-and-coming acts that might be coming to town as well as intimate venues they should check out. Similarly, news and talk stations can keep listeners up to date on local news and current events including any newsmakers coming to town or gatherings. Sports stations can dish on local players and teams as well as upcoming opponents and the best tailgates in town.

  2. Give them the best industry news

    When it comes to dishing on the latest news and gossip, you need to be as plugged in as possible. Listeners expect their favorite DJs and hosts to be in the know.  Music format talent should be as up to date as possible on pop culture, celebrity news, and music information, and they should be ready to share that information like a newscaster. Likewise, sports stations can comment on developments in your team’s league or conference and information on teams and sports. Establish your over the air, digital, mobile, and social brand as the go-to resource for your audience’s latest news and information needs and your breaks will become indispensable.

  3. Craft conversation starters and destinations

    Listeners often view breaks as water cooler moments that give them fodder to use in casual conversations throughout the day. To facilitate those moments, radio hosts should be on-point with trends, quirky tidbits, and oddball news, and as they then relay that to your audience and tell them how it impacts your life. This can even be a way to tie in advertisers. For instance, if it is National Ice Cream Day, tell your listeners about your favorite flavors or failed attempts at making homemade ice cream. You can also direct them to a local ice cream shop for free cones. With effective breaks, you can help guide listeners’ conversations as well as drive them to local businesses.

  4. Keep an eye on what’s fading

    While it is important to stay on top of news and trends, you also need to know what’s fading out. These may be topics that you want to avoid, such as a song that’s past its prime or a celebrity who has faded from public view. If the audience thinks you’re out of touch with what’s cool and interesting you lose your platform as a must-listen during breaks. Take note of the topics in your industry that seem to have lost their luster, whether that’s an overplayed song, an overexposed talent, or a meme that’s had its five minutes run out.

At Futuri Media, we know AM/FM stations need help tracking news and trends. Our TopicPulse tool is like insurance for your talk breaks. We track what topics and conversations are trending or fading with your specific target audience so you can focus on your live broadcast, and make sure any voicetracked content is as fresh as possible once it airs. As a real-time story discovery tool, TopicPulse’s AI curates news and information from social channels like Facebook, Twitter, and Instagram as well as more than 100,000 verified news sources. We track what’s popular, what is emerging, and what’s fading.

With TopicPulse, hosts and producers can quickly and easily find fodder for talk breaks, social posts, on demand content, and more! The web-based tool allows you to search by format, topic. and even keyword to find information and news stories that are relevant and interesting to your listeners. Based on our live-tracking, TopicPulse can see what topics are trending and what is burning out. During a live radio broadcast it is invaluable to know what your audience is searching for and reading about in real-time. Our system tracks what is about to go viral, and you can’t get much more up-to-the-minute than that.

TopicPulse also offers IdeaStarters™ that are updated in the TopicPulse app throughout the day and delivered via e-mail twice daily to prep for AM and PM drive. These packaged talk break content offerings feature talking points and even pre-written script suggestions that your hosts can plug and play.

https://futurimedia.com/wp-content/uploads/2019/08/4-ways-breaks-blog.png 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-08-12 12:26:242020-06-11 19:12:35Four Ways to Maximize Your Talk Breaks
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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