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Tag Archive for: TopLine Blog

TopLine Business Acumen Series Digest: February 07, 2022

February 7, 2022/in Business Acumen Digests, Resources/by lindy

This week’s digest: changes in media ad spending are forecasted, more stores are opening as fewer close in 2022, consumers are quick to refi before rates increase, and weighing the risk of social media influenced investing.

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https://futurimedia.com/wp-content/uploads/2022/02/ad-spending.png 355 640 lindy https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png lindy2022-02-07 18:08:432022-02-22 08:37:45TopLine Business Acumen Series Digest: February 07, 2022

TopLine Business Acumen Series Digest: January 31, 2022

January 31, 2022/in Business Acumen Digests, Resources/by lindy

This week’s digest: more consumers are getting their workouts at home, a big game means big bets, social media ‘scams’ skyrocket in 2021, and how recruiters are using student loan payoffs to draw the best talent.

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https://futurimedia.com/wp-content/uploads/2022/01/working-out-at-home.png 355 640 lindy https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png lindy2022-01-31 19:01:292022-02-22 08:39:31TopLine Business Acumen Series Digest: January 31, 2022
hitting a bullseye with prospects

Prospect Conversions – Don’t Sell Yourself Short

January 27, 2022/in Digital Publishing, Radio, Sales Trends, Tech Trends, Television, Webinar/by lindy

At the beginning of each year, we think about improving ourselves. Some make resolutions while others pick up a new planner or organizational tool for work or personal life. Many find themselves reading a self-help book, like Stephen Covey’s timeless classic, The 7 Habits of Highly Effective People. Covey wrote that one should seek first to understand, then to be understood. A straightforward tip that’s helpful in one’s personal life and an essential strategy for sales professionals. In our recent webinar, The Broadcast Sales Executive’s Guide to Crushing It in 2022, what we covered is a living example of Covey’s game-winning strategy. Especially for Account Executives and Sales Managers seeking to increase prospect conversions and get more out of their biggest clients.

Walk a Mile in The Prospect’s Shoes

Many SDRs arm themselves with a well-crafted value proposition and create a plan for how they’ll woo the prospect or client into understanding why they should be buying what they’re selling. This is the classic goal-driven best practice for creating a sales pitch. It’s also in need of an overhaul.  

What if, instead of creating your plan based on wanting the customer to understand the value of your product, you took a step back, took some time to get to know your prospects and clients? This sounds easier said than done. How would you do it, and where would you start?

Thankfully, there are tools that can help you understand your clients better. Having a true sense of a prospect or client’s personality is essential. It’s cornerstone of how you’ll tell the story about your product fulfilling their needs. 

At Futuri, we specialize in providing account executives and sales managers with a sales intelligence tool designed to convert prospects while shortening the sales cycle so you can close more deals. TopLine was created to help your sales team understand prospects and clients better on a more personal level and keep you up to speed on the most important news in your client’s industry and help create rock star sales presentations. 

The Right Tools for the Right Job

TopLine equips you to speak the lingo of their industry so you can communicate like an expert in their business category. TopLine Individual Personality Profiles are the secret tools in your arsenal. They help you prepare for the meeting, craft the perfect email, or make a warm phone call. Prospects and clients will remember the connection you made. 

TopLine’s Business Acumen and Instant Insights help you connect in more meaningful and relevant ways. When you sound knowledgeable about what’s happening in their business and use the same terminology and catchphrases, you grow trust. A significant factor in getting the sale.

A great way to glimpse how TopLine can help you identify prospects is our weekly Top 3 Categories infographic, posted every Monday on our LinkedIn page. You’ll see the category, why we think it’s an excellent prospecting opportunity, data to back it up, and prospecting questions to kick start your creative approach. It’s 100% free and clear for you to use when you follow Futuri on LinkedIn.   

We created these features in TopLine for every seller who has experienced that moment in a meeting when your prospect or client seemed to be keeping your ideas and product at arm’s length while they struggled to see how it could help their business. 

That’s where TopLine starts. Our entire suite of features, including meeting prep, client research, custom-built presentations, co-op reports, and TopLine’s newly added client Digital Analysis reports, all come together in a single sales intelligence platform. 

We’ll help you walk a mile in their shoes, help you understand why they bought them, and make them excited to buy another pair from you.

Cut to the Front of the Line

If you’re ready to take the next step and learn how TopLine can maximize prospect conversions, grow your client list, land more new business all while shortening your sales cycle, send us a note, and we’ll be in touch soon.

In the meantime, you can check out our recent webinar here.  

From all of us at Futuri, here’s to crushing your sales goals in 2022!

https://futurimedia.com/wp-content/uploads/2022/01/dont-sell-yourself-short.png 355 640 lindy https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png lindy2022-01-27 08:00:532022-01-26 18:30:42Prospect Conversions – Don’t Sell Yourself Short
Tracy Gilliam, Futuri's Chief Strategy Officer, and Todd Storch, Futuri's Chief Revenue Officer

Futuri Names Tracy Gilliam Chief Strategy Officer, Appoints Todd Storch Chief Revenue Officer

January 25, 2022/in New at Futuri, Press Release/by Zena

Newly-created leadership team roles elevate longtime Futuri leader Gilliam and bring Storch to the company.  

Cleveland, Ohio, January 25, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, today announced the creation of two new leadership team roles designed to support its growth and expansion initiatives. 

  • Tracy Gilliam has been named Chief Strategy Officer. In this role, Gilliam will focus on M&A and strategic growth, as well as further developing Futuri’s client solutions and best-in-class Customer Experience team. Gilliam is one of the founding members of Futuri, which acquired the sales intelligence system she launched, TopLine Matters, in 2015. Now known as TopLine, the evolved product, which pairs cutting-edge AI with expert human analysis, helped deliver $130 million in advertising and sponsorship revenue for its partners in 2021. Prior to Futuri, Gilliam spent more than a decade in media leadership roles, including General Sales Manager for CBS Radio in Los Angeles, and VP/Market Manager for the company now known as iHeartMedia.
  • Todd Storch has been named Chief Revenue Officer. Storch will be responsible for driving Futuri’s continued revenue growth through aligned sales and marketing go-to-market strategies and operational plans for profitable growth. He brings more than 25 years of executive business management experience to Futuri, having held CEO roles at Kindrid and Five Star Global, and serving as SVP, Strategic Initiatives at Ministry Brands. A former VP/senior consultant at The Center for Sales Strategy, Storch also co-founded the award-winning Taylor’s Gift Foundation. A non-profit organization providing grief support to organ donor families, it was created after the loss of his oldest daughter, Taylor. 

“Some of the biggest brands in media rely on Futuri’s ROI-focused technology solutions to grow their content, grow their audience, and grow their revenue. As such, our own growth has followed, as evidenced by honors like making the Inc. 5000 List of America’s Fastest-Growing Private Companies for eight consecutive years,” said Futuri CEO Daniel Anstandig. “With Tracy Gilliam and Todd Storch in these important new roles, Futuri is well-positioned to continue our record of continuous profitable growth and grow the company through organic and inorganic measures.”

“Given the astounding pace of change with today’s audiences and advertisers, there’s never been a more crucial time for brands to leverage the right technology to create and monetize their content — and that’s exactly what Futuri delivers,” said Gilliam. “I’m honored to grow in this exceptional company that I’ve worked alongside Daniel Anstandig with for more than a decade, especially at a time when our solutions are more necessary than ever.” 

“A culture of innovation and delivering solution-based software is at the core of Futuri’s mission. We believe that this is an opportune time for media companies with a growth mindset, and we’re here to help generate content and increase audience and revenue for new customers, partners, and markets,” said Storch. “I’ve admired Daniel Anstandig for years, and I’m incredibly eager to dive in and work together with the incredible Futuri team to achieve new heights.”

https://futurimedia.com/wp-content/uploads/2022/01/Gilliam_Storch_blogimage.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2022-01-25 08:00:182022-01-25 08:35:00Futuri Names Tracy Gilliam Chief Strategy Officer, Appoints Todd Storch Chief Revenue Officer

TopLine Business Acumen Series Digest: January 24, 2022

January 24, 2022/in Business Acumen Digests, Resources/by jesse

This week’s digest: reasons why customers are switching banks, pickup’s effect on grocery shopping, tips for faster tax returns, and auto dealers leaning into new AI initiatives.

Read more
https://futurimedia.com/wp-content/uploads/2022/01/BA-Digest-New-Graphic-2.png 355 640 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2022-01-24 17:15:062022-02-22 08:40:00TopLine Business Acumen Series Digest: January 24, 2022
Men high-fiving

WEBINAR | The Broadcast Sales Executive’s Guide to Crushing It in 2022

January 15, 2022/in Sales Trends, Webinar/by Zena

Join TopLine‘s A.J. Vaughan and Erin Callaghan for this free webinar on Thursday, January 20, with sessions at 11a and 4p ET.

If you’re a broadcast sales executive, chances are you’ve learned a LOT about doing business differently over the last 22 months. But the pace of change isn’t slowing down just because clients and prospects may be open to taking in-person meetings again. Consumer behavior continues to evolve, and that’s driving change in hot categories and ways to build that business.

In this webinar on January 20th, Futuri’s Erin Callaghan and AJ Vaughan from our TopLine team outline trends for 2022, prospecting opportunities you may not have considered, and ways to crush next year’s budget. All registrants will receive the webinar on-demand (even if you’re not able to make it live) and a packet of prospecting materials to set you up for 2022 success.

This webinar has already taken place, but you can access the recording and a wealth of related materials by clicking here.

https://futurimedia.com/wp-content/uploads/2022/01/shutterstock_1437231758-2.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2022-01-15 12:57:492022-01-21 08:02:35WEBINAR | The Broadcast Sales Executive’s Guide to Crushing It in 2022

TopLine Business Acumen Series Digest: January 10, 2022

January 10, 2022/in Business Acumen Digests, Resources/by jesse

This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.

Read more
https://futurimedia.com/wp-content/uploads/2022/01/BA-Digest-New-Graphic-5.png 355 640 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2022-01-10 17:07:282022-01-10 17:07:28TopLine Business Acumen Series Digest: January 10, 2022

TopLine Business Acumen Series Digest: January 3, 2022

January 3, 2022/in Business Acumen Digests, Resources/by jesse

This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.

Read more
https://futurimedia.com/wp-content/uploads/2022/01/BA-Digest-New-Graphic.png 355 640 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2022-01-03 18:51:302022-01-03 18:51:30TopLine Business Acumen Series Digest: January 3, 2022

TopLine Business Acumen Series Digest: December 27, 2021 Edition

December 29, 2021/in Business Acumen Digests, Resources/by jesse

This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.

Read more
https://futurimedia.com/wp-content/uploads/2021/12/BA-Digest-New-Graphic-4-1.png 355 640 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-12-29 17:53:202021-12-29 17:53:20TopLine Business Acumen Series Digest: December 27, 2021 Edition

TopLine Business Acumen Series Digest: December 21, 2021 Edition

December 21, 2021/in Business Acumen Digests, Resources/by jesse

This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.

Read more
https://futurimedia.com/wp-content/uploads/2021/12/BA-Digest-New-Graphic-3.png 355 640 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-12-21 14:02:312021-12-21 14:02:31TopLine Business Acumen Series Digest: December 21, 2021 Edition
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© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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