This week’s digest: changes in media ad spending are forecasted, more stores are opening as fewer close in 2022, consumers are quick to refi before rates increase, and weighing the risk of social media influenced investing.
This week’s digest: more consumers are getting their workouts at home, a big game means big bets, social media ‘scams’ skyrocket in 2021, and how recruiters are using student loan payoffs to draw the best talent.
At the beginning of each year, we think about improving ourselves. Some make resolutions while others pick up a new planner or organizational tool for work or personal life. Many find themselves reading a self-help book, like Stephen Covey’s timeless classic, The 7 Habits of Highly Effective People. Covey wrote that one should seek first to understand, then to be understood. A straightforward tip that’s helpful in one’s personal life and an essential strategy for sales professionals. In our recent webinar, The Broadcast Sales Executive’s Guide to Crushing It in 2022, what we covered is a living example of Covey’s game-winning strategy. Especially for Account Executives and Sales Managers seeking to increase prospect conversions and get more out of their biggest clients.
Many SDRs arm themselves with a well-crafted value proposition and create a plan for how they’ll woo the prospect or client into understanding why they should be buying what they’re selling. This is the classic goal-driven best practice for creating a sales pitch. It’s also in need of an overhaul.
What if, instead of creating your plan based on wanting the customer to understand the value of your product, you took a step back, took some time to get to know your prospects and clients? This sounds easier said than done. How would you do it, and where would you start?
Thankfully, there are tools that can help you understand your clients better. Having a true sense of a prospect or client’s personality is essential. It’s cornerstone of how you’ll tell the story about your product fulfilling their needs.
At Futuri, we specialize in providing account executives and sales managers with a sales intelligence tool designed to convert prospects while shortening the sales cycle so you can close more deals. TopLine was created to help your sales team understand prospects and clients better on a more personal level and keep you up to speed on the most important news in your client’s industry and help create rock star sales presentations.
TopLine equips you to speak the lingo of their industry so you can communicate like an expert in their business category. TopLine Individual Personality Profiles are the secret tools in your arsenal. They help you prepare for the meeting, craft the perfect email, or make a warm phone call. Prospects and clients will remember the connection you made.
TopLine’s Business Acumen and Instant Insights help you connect in more meaningful and relevant ways. When you sound knowledgeable about what’s happening in their business and use the same terminology and catchphrases, you grow trust. A significant factor in getting the sale.
A great way to glimpse how TopLine can help you identify prospects is our weekly Top 3 Categories infographic, posted every Monday on our LinkedIn page. You’ll see the category, why we think it’s an excellent prospecting opportunity, data to back it up, and prospecting questions to kick start your creative approach. It’s 100% free and clear for you to use when you follow Futuri on LinkedIn.
We created these features in TopLine for every seller who has experienced that moment in a meeting when your prospect or client seemed to be keeping your ideas and product at arm’s length while they struggled to see how it could help their business.
That’s where TopLine starts. Our entire suite of features, including meeting prep, client research, custom-built presentations, co-op reports, and TopLine’s newly added client Digital Analysis reports, all come together in a single sales intelligence platform.
We’ll help you walk a mile in their shoes, help you understand why they bought them, and make them excited to buy another pair from you.
If you’re ready to take the next step and learn how TopLine can maximize prospect conversions, grow your client list, land more new business all while shortening your sales cycle, send us a note, and we’ll be in touch soon.
In the meantime, you can check out our recent webinar here.
From all of us at Futuri, here’s to crushing your sales goals in 2022!
Cleveland, Ohio, January 25, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, today announced the creation of two new leadership team roles designed to support its growth and expansion initiatives.
“Some of the biggest brands in media rely on Futuri’s ROI-focused technology solutions to grow their content, grow their audience, and grow their revenue. As such, our own growth has followed, as evidenced by honors like making the Inc. 5000 List of America’s Fastest-Growing Private Companies for eight consecutive years,” said Futuri CEO Daniel Anstandig. “With Tracy Gilliam and Todd Storch in these important new roles, Futuri is well-positioned to continue our record of continuous profitable growth and grow the company through organic and inorganic measures.”
“Given the astounding pace of change with today’s audiences and advertisers, there’s never been a more crucial time for brands to leverage the right technology to create and monetize their content — and that’s exactly what Futuri delivers,” said Gilliam. “I’m honored to grow in this exceptional company that I’ve worked alongside Daniel Anstandig with for more than a decade, especially at a time when our solutions are more necessary than ever.”
“A culture of innovation and delivering solution-based software is at the core of Futuri’s mission. We believe that this is an opportune time for media companies with a growth mindset, and we’re here to help generate content and increase audience and revenue for new customers, partners, and markets,” said Storch. “I’ve admired Daniel Anstandig for years, and I’m incredibly eager to dive in and work together with the incredible Futuri team to achieve new heights.”
This week’s digest: reasons why customers are switching banks, pickup’s effect on grocery shopping, tips for faster tax returns, and auto dealers leaning into new AI initiatives.
If you’re a broadcast sales executive, chances are you’ve learned a LOT about doing business differently over the last 22 months. But the pace of change isn’t slowing down just because clients and prospects may be open to taking in-person meetings again. Consumer behavior continues to evolve, and that’s driving change in hot categories and ways to build that business.
In this webinar on January 20th, Futuri’s Erin Callaghan and AJ Vaughan from our TopLine team outline trends for 2022, prospecting opportunities you may not have considered, and ways to crush next year’s budget. All registrants will receive the webinar on-demand (even if you’re not able to make it live) and a packet of prospecting materials to set you up for 2022 success.
This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.
This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.
This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.
This week: Back to school opportunities, hair wellness takes off, rise in interest in auto sales, how mortgage lenders and real estate agents must set themselves apart, and more.
Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.