Strategies to Build Your Sales Pipeline and Dominate in the New Year

By Mary Rogers

With 2025 around the corner, media sales teams are feeling the pressure. Between meeting quotas, planning next year’s quotas, and navigating today’s fractured media landscape, there’s a lot going on. Clients now expect campaigns that are super-targeted and data-backed, and they want to see you as the expert who can deliver.

Thankfully, AI is here to lighten the load. Here’s how you can use it to simplify your day-to-day and close more deals.

1. AI as Your New Sales Sidekick

AI isn’t here to replace you; it’s here to support you. Think of it as a time-saver that handles things like sorting data, generating insights, and organizing client info so you can focus on the stuff only you can do—building important client relationships and closing deals.

Tip: Use AI to learn today’s trends in a specific category and craft your email, which might also include stats, around that information.

2. Better Prospecting and Personalization

Today’s personalization goes beyond using a client’s name in an email. With AI, you can use tools that gather information to understand how each client prefers to interact. These personality reports help you tailor your approach—whether that means focusing on data-driven facts, keeping things casual, or highlighting industry insights that matter most to them. When you reach out with this level of personalization, you’re not just another salesperson; you’re someone who speaks their language.

Quick Wins:

• Use AI-powered insights to stay up-to-date on client needs.
• Tailor your emails and outreach to address specific challenges and opportunities in their industry.

3. AI-Driven Market Trends and Forecasting

Clients want to know you’re on top of the latest trends that impact their business. AI tools can help you identify opportunities and flag changes in the market, giving you an edge in every meeting. With this info, you can show clients how your suggestions align with where their industry is headed.

Pro Tips:

• Offer complimentary strategy consultations showcasing your research and findings.
• Use AI to get a better understanding of clients’ competition.
• Work with clients to create forward-looking campaigns based on real data.

4. Faster, Customized Content Creation

With today’s AI tools, creating customized presentations, emails, or even generating spec spots with your clients is easier than ever. An AI-powered platform can quickly help you turn data into visuals and craft compelling proposals—saving time and making you look sharp in front of clients.

Make Sure to:

• Choose a platform that helps you quickly put together data-driven proposals and presentations customized to your brand.
• Use tools that make data easy to understand with visuals and infographics.

Using AI effectively can transform your sales strategy for the year ahead. In our upcoming webinar, Fill Your Sales Pipeline and Dominate 2025, we’ll explore how AI tools streamline your approach to sales, saving time and enabling you to focus on closing more deals. Join us to discover practical strategies for leveraging AI to stand out, connect with clients on a deeper level, get appointments faster, and drive sales success in 2025.