• Contact Us
  • VIP Support
  • Client Login
Futuri Media
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News & Resources
  • Tell Me More
  • Menu Menu
  • Home
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News and Resources
  • Tell Me More

Some Key Findings from The Future of Audience and Revenue 2021

September 28, 2021/in Digital Publishing, Industry News, Radio, Television, Uncategorized/by jesse

Futuri Media recently concluded our most insightful nationwide media study to date: The Future of Audience and Revenue 2021 study, with SmithGeigerGroup.

 

In preparation to make these industry-shaking discoveries public, let’s discuss a few of the key findings from the study as a preview, of sorts. While this is only the tip of the iceberg, my hope is that it serves as a conversation starter moving into the release of the study. 

 

On Tuesday, October 12, CEO Daniel Anstandig will present a series of webinars with takeaways and action steps for using the information from our SmithGeiger study to grow your content, audience, and revenue. Hopefully, you can register for a spot for this exclusive event. 

 

The Purpose of The Future of Audience and Revenue 2021

When we got the ball rolling for one of the most innovative media studies ever recorded, there were three big questions that were common threads through all the uncertainty we identified in the current media and audience landscape:

 

  1. How Americans perceive, consume, and pay for media content today, particularly now that we’ve been experiencing pandemic-related disruptions for more than a year-and-a-half.
  2. How media executives perceive the sector and its ability to meet future challenges.
  3. How media executives can leverage technology to impact content, audience, and revenue growth

 

We were resoundingly successful at not only answering those questions but implementing the answers into action steps that can be used to unlock revenue growth and enhance ROI. This helped lead to our key findings. 

Key Findings from The Future of Audience and Revenue 2021

Futuri Media analyzed the results from SmithGeigerGroup’s work to break the findings down into VERY specific industry-level takeaways — many of which we’ll discuss during the October 12 webinars. 

 

But, for the sake of this blog, let’s discuss a few higher-level findings that apply to all industries.

Social media is the greatest opportunity for content, audience, and revenue growth.

No longer can we identify ‘alternative’ news sources because those we used to consider as such have all become mainstream. Mainstream to the point, even, that many people are consuming more news on social media than the “traditional channels” of old — eye-opening numbers that will be revealed in the whitepaper. But fear not. This is an opportunity, not a challenge. If we can embracing and master new platforms and channels, it’s a huge opportunity to reach new markets and user profiles with the content that they want while using the medium they choose to consume it.

Investment in social and digital platforms is essential for growth. 

Piggy-backing off the first point is this: while social media and digital platforms are an opportunity, they’re also a necessity. To keep up with the industry, we much make the required changes in company culture, strategy, systems, technology, and personnel in order to meet the opportunities of the new normal. It will take hard work and considerable investment, but those investments will unlock more revenue potential down the line. 

 

The Modern Audience Can’t Get Enough

If the pandemic’s impact on the industry needed to be reduced down to one thought, it’s this: people want more. More news. More entertainment. More social media. Overall, the demand for media has never been more robust. Today, 41% of Americans are consuming more than 10 hours of video per week, and 64% consume more than 5 hours. Between Q1 and Q2 2021 alone, we were astounded to discover that:

 

  • 57% watched streamed content more often.
  • 51% watched TV more often.
  • 48% used social media more often.
  • 30% listened to local AM/FM radio stations more often.

 

In other words, while the industry is changing, there’s never been a better time to be a part of it. The tree of opportunity is ripe for the picking. 

 

And the number one finding…

Our biggest key takeaway — one that significantly impacts every vertical of the industry — is something we’re too excited about to share in a blog post. We’ll be revealing that industry-shaking discovery and much more in the October 12 webinars, so we hope to see everybody there!

 

You can register for your spot right here. 

 

Tags: audience, digital publishing, future of audience and revenue study, Futuri Media, Radio, study, TV
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://futurimedia.com/wp-content/uploads/2021/10/Anstandig_MSBC-1.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-09-28 14:33:342021-10-18 14:38:11Some Key Findings from The Future of Audience and Revenue 2021
Related Posts
Nielsen logo Nielsen Audio Study: Futuri Stations have 30X Larger Increases in TSL; 5.75X Larger Increases in Tune-Ins
Futuri Alpha Media Alpha Media Stations Add Futuri Media’s SaaS Technology Solutions for Podcasting, Show Prep, and Smart Speakers
Ad Network icons Futuri Media Launches Futuri Ad Network and a New Suite of Ad Insertion Services
futuri logo Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing
Futuri Best of Tech Futuri Media Wins the OHTec Tech Company of the Year for the Second Time in a Row
People speaking at the WWRS Panel WWRS 2018: Gen Zers, Millennials Use Radio On Their Terms
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Request a Demo

Products

POST for Radio
POST for TV
POST for Digital Publishing
TopicPulse for Radio
TopicPulse ContentAdvantage for TV
TopicPulse ContentAdvantage for Digital Publishing
TopicPulse SportsEdge
TopLine
TopLine for TV
Prep+
Futuri Mobile
Futuri Voice
Tether

About

Overview
Leadership
Timeline
Clients
Awards

Main Pages

Home
About
Products
Jobs
News

Social

Facebook
Twitter
LinkedIn

Resources

VIP Support
Client Login
Contact Us
Terms & Conditions
Privacy Policy
DMCA

Sign up for our newsletter!

© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

Scroll to top

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.

I Consent

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

I Consent