We’re glad you asked! That’s a common misconception. Sure, the traditional definition of “podcast” used to mean an audio file that a person downloads, is typically episodic in nature, and is available in a subscription format. But times change, and with them, so do definitions and opportunities.
Major studies like this one from the University of Florida College of Journalism and Communications and Futuri Media, have revealed that YouTube is in fact a top destination for podcast listening. That makes it clear: when you ask regular folks what their definition of “podcast” is, they consider any piece of on-demand, spoken word audio to be a podcast. While many pure podcasting platforms don’t support video, why not reach the widest audience possible by creating video from your audio to get onto places like YouTube? Great content is great content, and if turning your podcast audio into video content will help widen your audience, there’s no down side to doing that. It’s important to us that POST help you be as successful as possible, and video is a big part of that.