Create a podcast and engage your consumer to buy from you loyal customers to lean in consumers to become super fans

Reach your customers or community members from anywhere with your own podcast. POST’s simple, step-by-step system and team of pros make it easy!

Maximize Your Marketing ROI

If you’re relying solely on paid advertising to grow your business or your group, you’re missing out. Content marketing with podcasting through POST isn’t just for huge brands — it’s for any group that wants to creatively drive an audience to take an action, be it purchasing a product or getting more involved with a volunteer effort.

Entertain and Educate With Your Story

A business is so much more than the products or services it sells. A group is so much more than a mission statement. Using POST to create and distribute your own podcast is an effective way to tell your organization’s story in a way that entertains and engages your target audience.

Get the Word Out About What You Do

When your audience can hear your stories, your advice, and your message, you create an emotional connection and establish yourself as an authority in your space, which leads to top-of-mind awareness. With POST, you can publish your podcast to several platforms that enable your audience to subscribe, meaning that your message can constantly get in front of those you want to reach.

Capture New Customers or Members

Publishing podcasts with POST means that you’re marketing your organization with content that people are likely to share with friends and family. Plus, your podcast can feature guests, like other experts in your field, fun customers, or community leaders, who can promote to their own audience. These are all opportunities to introduce new customers to your business or members to your organization.

Why POST?

Create a Show in 4 Simple Steps

1. Upload audio
2. Write show notes
3. Add an image, and turn into video if you like
4. Publish to multiple channels

Publish and Share Instantly

Distribute to dozens of platforms, like Apple Podcasts, Facebook, and Spotify, in an instant.

POST Scheduling Tool

Record your shows ahead of time and schedule them to distribute to all selected channels when ready.

Embedded Web Player Sync

POST’s web player allows you to automatically add your show’s episodes to your website, helping you get maximum content ROI with minimal effort.

POST Video Tools

Turning your podcast show’s episodes into videos with POST’s easy tools drives listening and gets your content on platforms like YouTube.

Boost Search Engine Optimization

Google now scans audio content for relevance, which means that podcasts can help drive organic traffic to your site and improve your brand’s ranking authority.

How it works

We guide you through the simple steps to podcasting success:

Guides for Podcasting Success

2020 Guide To Creating A Successful Podcast: Setting Up A Home Or Office Studio

You don’t need a professional studio to record a successful podcast. Learn how you can record professional-quality podcast audio at your home or office. You’ve figured out what you want to accomplish with your podcast. You’ve chosen…

2020 Guide To Creating A Successful Podcast: Having Guests On Your Podcast

You read our 2020 Guide to Creating a Successful Podcast: Setting Up a Home or Office Studio post, and you now have your studio ready to go. Perhaps you’ve even recorded your first episode, and now it’s time to bring in guests for the next…

5 Ways Audio Content Adds Value To Your Content Marketing Mix

Digital content is a tried and true form of communication. But what if we told you turning to audio can take your content marketing plan to the next level? In today’s digital age, everyone is upping their online presence — whether that…

With POST, you can be confident that your brand’s podcasts are in good hands. Many of the world’s top audio brands have trusted the POST platform to power their podcasting efforts for years.

What are you waiting for?

$99 / show

✓ All Features of the POST platform (view)

$499 / show

✓ All Features of the POST platform (view)

✓ Unlimited transcription of all audio content.

✓ Setup consultation with the POST pros, where you’ll learn how to set up your specific recording environment, select the best microphone, choose the optimal recording and editing solutions for your needs, and configure POST to publish to all desired platforms.

✓ Strategy session with the POST pros, who will consult you on how to develop a podcast description, choose the right podcast category, and get your show discovered by your target audience.

✓ Monthly invitations to exclusive webinars with the POST pros on topics that will help you maximize your investment in podcasting.

✓ Quarterly performance reviews to recap show performance relative to your objectives and identify areas for growth.

✓ Quarterly coaching sessions with the POST pros, who will help you identify topics that will engage your audience, improve your show preparation process, and keep you up on podcasting trends that can impact your success.

✓ Access to the POST library of best practices to make successful podcasting simple and easy to achieve.

$999 / show

✓ All Features of the POST platform (view)

$4,999 / show

✓ All Features of the POST platform (view)

✓ Unlimited transcription of all audio content.

✓ Setup consultation with the POST pros, where you’ll learn how to set up your specific recording environment, select the best microphone, choose the optimal recording and editing solutions for your needs, and configure POST to publish to all desired platforms.

✓ Strategy session with the POST pros, who will consult you on how to develop a podcast description, choose the right podcast category, and get your show discovered by your target audience.

✓ Monthly invitations to exclusive webinars with the POST pros on topics that will help you maximize your investment in podcasting.

✓ Quarterly performance reviews to recap show performance relative to your objectives and identify areas for growth.

✓ Quarterly coaching sessions with the POST pros, who will help you identify topics that will engage your audience, improve your show preparation process, and keep you up on podcasting trends that can impact your success.

✓ Access to the POST library of best practices to make successful podcasting simple and easy to achieve.

POST Podcasting Features

  • No-surprises pricing

  • Unlimited Storage

  • Easy Audio Ingestion System

  • Unlimited Uploads

  • Chapter Marker Creation

  • Ad Marker Creation

  • Category Identification

  • Scheduling Functionality

  • Integrated Website Player

  • Simple Social Video Creation

  • One-Click Content Delivery

  • Multiple Publishing Destinations

  • Real-Time Analytics

  • Show Notes for SEO Discovery

Frequently Asked Questions

Content marketing can be an effective and low-cost complement to traditional advertising for businesses of all sizes, and podcasting should be a pillar of your content marketing strategy. Audio consumption has never been higher, and Edison Research’s Infinite Dial 2020 study showed that 75% of Americans are familiar with podcasting, and 37% listen monthly.

Think about why your customers enjoy doing business with you, and build content around that. Are you a trusted source of information? Develop a series where one or more of your in-house experts discuss timely tips and information that benefits your customers while highlighting your unique selling proposition. Do people love ordering from your restaurant because they can always count on a laugh from one of your more colorful team members? Perhaps that person hosts a series with hilarious behind-the-scenes encounters from your business.

The important thing to remember is that podcasting is meant to be an organic experience that focuses on building brand value, awareness, and long-term trust. By focusing on content that’s relevant to your target customer first, and then organically weaving information about your business objectives into that content (like a new product launch or a special offer), you’re more likely to create a deeper bond with your customer that makes them more likely to patronize your business.

Now that businesses have so many ways to communicate directly with current and potential customers, these days, every company is a media company — including yours. POST is used by many of the top radio brands in the world to power their podcasting efforts, and the best practices they use can now be in your hands. Every part of POST is informed by more than a decade of media experience, technology investments, and proven success from the team at Futuri, a leader in developing technology that drives consumers to take actions. POST will keep your team ahead of the audio and social innovation curve and help you generate high-performing audio and video content that drives results.

With POST, pricing is all-inclusive. You’ll never get hit with hidden fees that some other platforms charge when your content starts to become successful. And everything, including POST’s video tools, is housed in one place, which means you don’t have to worry about the hassle of multiple logins. Plus, POST is constantly being updated with features and best practices that power the success of some of the world’s top media companies.

Not at all! Think of a show as a series. Like a series, each show has episodes. You can publish as many episodes as you like to your show — daily, weekly, bi-weekly, whatever works for you! If you decide that you’d like to create additional shows within POST, it’s easy to upgrade. All your content will continue to live in your POST account — no need for multiple logins.

We’re glad you asked! That’s a common misconception. Sure, the traditional definition of “podcast” used to mean an audio file that a person downloads, is typically episodic in nature, and is available in a subscription format. But times change, and with them, so do definitions and opportunities.

Major studies like this one from the University of Florida College of Journalism and Communications and Futuri Media, have revealed that YouTube is in fact a top destination for podcast listening. That makes it clear: when you ask regular folks what their definition of “podcast” is, they consider any piece of on-demand, spoken word audio to be a podcast. While many pure podcasting platforms don’t support video, why not reach the widest audience possible by creating video from your audio to get onto places like YouTube? Great content is great content, and if turning your podcast audio into video content will help widen your audience, there’s no down side to doing that. It’s important to us that POST help you be as successful as possible, and video is a big part of that.

The POST technology, which is at the core of the POST Plus plan, was designed to be simple and easy enough for anyone to use. We created the POST Plus plan for organizations who would like regular access to POST’s team of seasoned podcast professionals to help them set up their recording environment, consult on their content strategy, and provide ongoing advice on podcasting trends and ways to continuously improve their specific show’s results.

There are lots of different ways a podcast can deliver a strong ROI on the time and resources you invest. Many businesses launch podcasts to draw awareness to their own offerings, and integrate those messages seamlessly into content. If you have partner businesses, or other businesses in your community that are complementary but not competitive, you may have an opportunity to sell them advertising on your podcast, or do an in-kind exchange of promotion on their own channels. The possibilities are endless.