Case Study: Leveraging AI-Powered Sales Intelligence to Secure $62.5K in Sponsorship Revenue
The Challenge: Standing Out in a Competitive Sponsorship Market A General Sales Manager at a major television station in Ohio was tasked with generating sponsorship revenue for a key station event on a compressed timeline. Sponsors were inundated with proposals from various organizations, making it difficult for anyone to stand out and secure commitments. The […]
Transforming Media with AI: The Future of Content Intelligence
7 Ways AI Transforms Media—And Why Your Team is Key to Success Imagine knowing exactly what your audience is interested in right now. In a world where audience preferences shift at lightning speed, content intelligence is the secret weapon for staying ahead. Whether you’re assigning stories in a TV newsroom, managing a digital content pipeline, […]
Case Study: The $165K Win: How Data-Driven Insights Sealed the Deal
The Challenge: Showing the Value of CTV Over Cable The Regional Vice President of Sales for a large Southeastern television station had a goal to secure a significant advertising investment from a local plumbing company. The company was focused on cable advertising and needed to be convinced that CTV could deliver better results. To make […]
Case Study: How TopLine Delivered a Show-Stopping Win in the Entertainment Category
The Challenge: Closing High-Value Deals in a Competitive Entertainment Market For TV stations in Top 100 Markets, securing major advertising deals is a constant challenge. A marketing consultant with a leading station faced stiff competition while pursuing a $339,000 new business opportunity in the entertainment category. The client demanded clear, compelling evidence that advertising on […]
Case Study: How Personalized Insights from TopLine Opened Up New Opportunities
The Challenge: The Reclusive Roofer A television partner in the Midwest faced a tough and all-too-common sales challenge: an unresponsive prospect. This prospect, dubbed “the reclusive roofer,” owned a roofing company and consistently ignored outreach. Despite the account executive’s persistent efforts—emails, appointment requests, and follow-ups—the roofer remained unresponsive. Sales struggled to find a way to […]
Press Release: Futuri, FDEM, and UF Launch First-Ever AI-Driven Emergency Broadcast System
Futuri, Florida’s Division of Emergency Management, and the University of Florida launches first-ever AI-driven emergency broadcast system to deliver life-saving disaster communications. BEACON™ integrates AI technology with the resilience of traditional broadcast channels to ensure local citizens have 24/7/365 access to critical content. GAINESVILLE, FL – Dec. 18, 2024 – After another record-breaking Atlantic […]
Sound More Local, Not Less
Radio isn’t done. Not by a long shot. Radio has a key feature that can help it weather the storm through today’s sea of saturated content – its role in the local community. People still have an appetite for content that affects them where they live, which many independent content creators and national news brands […]
AI in Radio – Audience Expectations and More
Audiences Expect Radio to Use AI 1 in 5 radio listeners think they’ve encountered AI-generated content on the air. 21% say they currently listen to a radio station that is powered by AI. The truth is that not nearly that many stations are using ai – at least not yet. But because AI is being […]
Futuri Introduces What’s Next™ In Content Intelligence and Audience Engagement With a New AI-Driven TopicPulse® Platform
Cleveland – November 19, 2024 – Futuri, the global leader in AI-powered broadcast solutions for media, announces its substantial redesign of TopicPulse®, a real-time content intelligence solution used by thousands of broadcast brands. Its core purpose is to inform content creators, broadcasters, and digital publishers about which content their audiences are engaging with right now. […]
How to Secure Appointments with New Prospects: AI Tools and Strategies for Media Sales Success
Understand and Adapt to Your Prospect’s Style Start by adapting to your prospects’ and clients’ preferred communication style. Every day their inbox gets cluttered with generic outreach that they likely ignore. Grab their attention by speaking their language with personalized communication that resonates with their personality type. Use tools like TopLine, Humantic, and Crystal Knows […]
