• Contact Us
  • VIP Support
  • Client Login
Futuri Media
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News & Resources
  • Tell Me More
  • Menu Menu
  • Home
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News and Resources
  • Tell Me More

O Radio, Radio! Wherefore Art Thou Radio?

November 10, 2021/in Podcasts, Radio, Television/by jesse

At Futuri Media, we recently did a lot of research into understanding today’s modern audience and what the findings mean for revenue at media brands like yours.

 

With recent happenings in the world related to public health that have affected us all dramatically and explosive growth in the amount of media consumption, as well as the diversification of types of media consumption, we needed to get the temperature and take the pulse of the media audiences we serve content to.

 

Lucky for you, we have two recent studies that can help: The Future of Audience and Revenue study we conducted with the SmithGeiger Group, and an ODBA study with Nielsen. They’re packed with loads of information about what can be done to keep up with your listeners and viewers.

 

Here are some interesting findings that come from these two great studies.

 

What’s In a Name?

When we asked focus groups of over 100 media consumers what television was, we got back a bunch of different answers.

 

The traditional sit down in front of the tube to watch a show or sports game is dead.

 

Now, television means something that could include watching a video post on social media or catching up with one’s favorite vlogger on YouTube.

 

It’s not just the box in the living room any more.

 

When asked about radio, people weren’t just talking about the dial they turn in their car to make the music play.

 

In fact, now when people think of radio they think of the search bar to find the latest great hits that they enjoy bopping to.

 

With a changing understanding of what television and radio are now, the typical methods of engaging with your audience are changing drastically as well.

 

Would a rose by any other name smell just as sweet?

 

The names “radio” and “television” are definitely going to be sticking around as we have heard loudly in our focus groups.

 

However, what they mean to the modern audience has changed drastically.

 

Even though the sound of the names might not be changing, the pictures in our heads of what the names mean definitely is.

 

Furthermore, Futuri is changing the name of the game for success at your radio station or television channel.

 

With our full suite of TopicPulse and POST products, your brand will be an industry leader in media while the rest of the competition is left trying to figure out how to understand their audience members.

 

Deny thy father and refuse thy name

As media brands, we shouldn’t correct our customers into thinking that radio and television are narrow concepts.

 

Instead of making them fit their understanding of these mediums into stuffy boxes, let’s go where they’re going when they say they’re watching television or listening to radio.

 

Unlike in Shakespeare’s play, when Juliet wants Romeo to disregard his family’s name, we don’t have to tell our listeners and viewers to disregard the names of radio and television.

 

Instead, we can embrace the names of television and radio while better understanding what today’s consumers mean by them.

 

For more information on how you can better understand your audience and potentially boost return on investment at your company by partnering with Futuri, check out our recent Future of Audience and Revenue with SmithGieger Group and our ODBA study with Nielsen.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://futurimedia.com/wp-content/uploads/2021/11/Anstandig_MSBC-10.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-11-10 12:00:592021-11-10 14:39:46O Radio, Radio! Wherefore Art Thou Radio?
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Request a Demo

Products

POST for Radio
POST for TV
POST for Digital Publishing
TopicPulse for Radio
TopicPulse ContentAdvantage for TV
TopicPulse ContentAdvantage for Digital Publishing
TopicPulse SportsEdge
TopLine
TopLine for TV
Prep+
Futuri Mobile
Futuri Voice
Tether

About

Overview
Leadership
Timeline
Clients
Awards

Main Pages

Home
About
Products
Jobs
News

Social

Facebook
Twitter
LinkedIn

Resources

VIP Support
Client Login
Contact Us
Terms & Conditions
Privacy Policy
DMCA

Sign up for our newsletter!

© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

Scroll to top

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.

I Consent

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

I Consent