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Futuri News, Insights and More

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Local TV Makes a Big Move Into Podcasting (and It’s About Time)

As one of the largest local TV station groups makes a major podcast move, it’s time for every local TV station to realize the power and value of local news podcasts. By Tim Wolff, VP, TV and Digital Publishing Innovation, Futuri With news this week that Sinclair, one of America’s largest local broadcast companies, has […]

TopLine Business Acumen: Early Advance August 7, 2022

In this week’s Early Advance: High marks for continuing education, the community most in need of better eye care, why jewelers should leverage local influencers, and turning flight cancellations into revenue.

Meta news publisher

What the Meta News Publisher Funding Changes Means for Broadcasters & Media

By Daniel Anstandig, CEO & Co-Founder, Futuri Media Last week Meta announced that it would cut funding for news publishers on content that was pushed on the News Tab of the Facebook platform. The company introduced the program in 2019 as it enhanced efforts to partner with news media prior to the 2020 election. The […]

TopLine Business Acumen: Early Advance July 31, 2022

In this week’s Early Advance: How top podcasters are making money, more women are proposing, targeting the tattooed, and a big boost for saving small businesses.

What Broadcasters Can Learn from Metaverse Concerts

By Daniel Anstandig, CEO & Co-Founder, Futuri Media When the COVID-19 pandemic shut down live events, the music industry scrambled to find alternatives to concerts that would let artists perform and interact with their fans digitally. At the same time, metaverse platforms like Roblox, Fortnite, and Minecraft were exploding in popularity as digital gathering places. […]

Turning a Slump into Success: Proactively Preparing for a Recession

Webinar: Turning a Slump into Success: Proactively Preparing for a Recession

It’s no secret that many U.S. economists are bracing for an economic downturn. The companies that successfully come through these tough times are the ones that proactively prepare — and Futuri’s TopLine team is here to help you do so. Join us on August 4th at 11 am or 4 pm, for this 30-minute webinar. […]

TopLine Business Acumen: Early Advance July 24, 2022

In this week’s Early Advance: Clothes shopping trends, whiskey’s new target demo, demographic, consumer response to advertising on smart speakers, and National Walk Your Dog Week will be here soon.

TopLine Business Acumen: Early Advance July 17, 2022

In this week’s Early Advance: Audio’s power to reach fitness consumers willing to try new brands, detecting hidden vehicle costs, home modifications for seniors, and why restaurant spending isn’t a high priority for personal budget tightening.

Anstandig on the Future Podcast

Anstandig on the Future: The Future of Paywalls

Paywalled journalism and content have been around since newspapers were first printed. In the digital age, those news outlets are not only competing with each other, but with individual content creators and information that circulates on free platforms like social media. Today, as consumers cut costs on subscriptions, paywalls may be more of a challenge […]

David Russell and Jessica Foster

David Russell and Jessica Foster Join Futuri

July 12, 2022 — Futuri, the leading provider of AI-driven revenue, audience, and content growth solutions for broadcasters and digital publishers, today announced that David Russell has joined its team as National Account Manager, and Jessica Foster has joined as Director of Partner Support — Sales Intelligence. David Russell joins Futuri from Cox Media Group […]

TopLine Business Acumen: Early Advance July 10, 2022

In this week’s Early Advance: Gen Z is eager to learn the car buying process, dress sales are up, in-person anxiety, and predictions of home prices falling.

TopLine Business Acumen: Early Advance July 4, 2022

In this week’s Early Advance: Gen Z audio habits, the power of in-store media, food habits changing with the economy, and the efficiency of personalized ads for travel.

Beyond CrowdTangle, Truly Understanding Your Audience

Beyond CrowdTangle: Truly Understanding Your Audience

By Tim Wolff, Futuri’s VP, TV and Digital Publishing Innovation Nearly every newsroom in America has attempted to use CrowdTangle in some capacity, but some have been caught unprepared by the news that CrowdTangle is ending support and will shut down the product. The good news is that many newsrooms had more valuable systems in […]

TopLine Business Acumen: Early Advance June 26, 2022

In this week’s Early Advance: Staying safe from the sun, restaurants waiting on more servers, online shoppers seeking better landings and summer travel savings tips.

POST logo

Futuri Launches POST for TV, Bringing Unparalleled Podcasting Power to Television Broadcasters

New launch helps TV news capitalize on the podcasting boom with the Futuri team’s decades of audio experience, plus increases content ROI by publishing blocks or full newscasts to on-demand platforms immediately. Cleveland, Ohio, June 23, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the […]

TopLine Business Acumen: Early Advance June 20, 2022

In this week’s Early Advance: A new record for construction job openings, a better sleep in the heat, back-to-school retail poised for high grades, and why sending a text is better.

TopLine Business Acumen: Early Advance June 12, 2022

This week’s early advance: Trending summertime drinks, quick-serve dining rooms disappearing, sports betting coming to Ohio, inventory surplus markdowns at retail.

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Breaking News: CNN is Changing Its Banner Policy (Finally!)

By Tim Wolff, VP, TV and Digital Publishing Innovation, Futuri You may have seen the news in the past week that CNN is reconsidering its decades-long use of the term “Breaking News” in on-air graphics. For me, this could mean a change in how I teach local news producers–after all, CNN”s “Breaking News” banner has […]

open-letter-to-Disney

Open Letter to Disney: It’s Time to Drop Hulu and Acquire Netflix and Roblox

By Daniel Anstandig, CEO & Co-Founder, Futuri Media In this blog, we frequently talk about the subscription economy and growth/traction of streaming services. That leads me to this… Dear Mickey / Disney, It’s time to take a big step. It’s time to acquire Netflix and Roblox, and if you have to, sell Hulu. I’m suggesting […]

TopLine Business Acumen: Early Advance June 05, 2022

This week’s early advance: Climbing sales for outdoor gear, a hard seltzer summer, restaurants amp up metaverse presence and hiring growth despite a looming recession.

TopLine Business Acumen: Early Advance May 30, 2022

This week’s early advance: The latest evolutions in recruitment, outdoor gyms, frozen food becoming a supply chain slowdown solution, and summertime is home improvement time.

People with televisions as heads

Sweeps is over. What did you learn?

By Tim Wolff, VP, TV & Digital Publishing Innovation, Futuri Media There is rarely a more dramatic difference in a TV newsroom than the staffing level on the last day of sweeps and the staffing level the next week. Typically, there are no vacations during May sweeps at local TV stations, and only limited vacation […]

Streaming Subscription Landscape

Turbulent Streaming Subscription Landscape Means Opportunity for Broadcast Ad Revenue

By: Daniel Anstandig, Futuri’s CEO & Co-Founder As pandemic era restrictions ease worldwide and inflation rates hit record highs in the USA, we see signals that consumers are starting to cut costs on services they leaned on heavily amid the COVID-19 era. Streaming services and major cable companies have seen an uptick in cord-cutting in […]

TopLine Business Acumen: Early Advance May 22, 2022

This week’s early advance: Skincare is preferred over makeup, mobile bars are trending at weddings, finding a furry four-legged friend at hardware stores, and Gen Z says, make mine red.

TopLine Business Acumen Series Digest: May 16, 2022

This week’s digest: The value of digital marketing, what’s driving man-made diamond sales increases, maintaining online grocery loyalty when favorites are out of stock, and tool rental’s building growth.

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NBC Wins Despite Losses

By Tim Wolff VP, TV & Digital Publishing Innovation, Futuri Media The proverbial champagne corks were popping at NBC this week, with news that the network had become #1 in the coveted 18-49 year-old demo. The Super Bowl and Olympics were key drivers to get them over the hump, but it wasn’t really a story […]

TopLine Business Acumen Series Digest: May 9, 2022

This week’s digest: Young consumers use mental healthcare services more, Hispanic shoppers driving digital shopping, popular gas-related perks, and caution advised for crypto investors.

TopLine Business Acumen Series Digest: May 2, 2022

This week’s digest: Leveraging radio’s branded social content, reCommerce is growing, low effort car buying wins, and homeowners’ smart savings with smart tech.

TopLine Business Acumen Series Digest: April 25, 2022

This week’s digest: Home improvement spending remains strong, the dating challenge for single Americans, in-store shopping grows and 2022 Mother’s Day revenue is predicted to top last year.

TopLine Pivot

A New Version of TopLine: SmithGeiger’s Elevate Division and Futuri Launch TopLine-Pivot

Introducing the Next Generation of Sales Intelligence for television and digital video sales executives The future of selling isn’t about asking the right questions; it’s about showing up with the right answers. As the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, Futuri is an industry leader with its sales-enabled system, […]

TopLine Business Acumen Series Digest: April 18, 2022

This week’s digest: Summer travel means clothes shopping, life insurance too costly for many, exercise lowers the risk of depression, and how to get more out of your home DIY projects.

Turbocharging Your Growth in 2022 NAB Show Preview

Turbocharging Your Growth in 2022: NAB Show Preview

Get the most out of this year’s NAB Show whether you are on-site or online! Watch NAB’s Director, Member Experience Josh Miely and Futuri’s SVP Content Zena Burns discuss what Radio Show’s integration into NAB Show means and the best way to navigate the new and improved convention center experience. Not going to the show? […]

TopLine Business Acumen Series Digest: April 11, 2022

This week’s digest: More love for grocery delivery, mortgage rate increases highest in decades, inflation driving higher used cars prices, and Easter season deal hunting.

TopLine Business Acumen Series Digest: April 4, 2022

This week’s digest: Social ads gain trust when paired with radio ads, caregiver’s retirement planning, pairing seafood with beer, and living paycheck to paycheck is on the rise.

A journalist at her desk

AP report: AI is an opportunity for local newsrooms

Groundbreaking report surveying hundreds of newsrooms points to the importance of AI. By Tim Wolff VP, TV & Digital Publishing Innovation, Futuri Media What would you choose if someone else could do part of your job? What if, instead of a person, artificial intelligence could do it? And what if it could go beyond just […]

TopLine Business Acumen Series Digest: March 28, 2022

This week’s digest: The effects of delayed healthcare, half of U.S. workers worried about retirement savings, mobile shopping while in-store, outdoor products targeting women.

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The good reporter who became a bad reporter (and how to be good again)

Are you doing the right things to retain your top performers?  By Tim Wolff, Futuri’s VP, TV and Digital Publishing Innovation The full article lives on RTDNA.com, the website of the Radio Television Digital News Association How do you use your best people? I’ve learned a lot over the years in news management. One of […]

A Better Way to Put More Listener Audio On-the-Air

Making it easier for your fans to be heard makes it easier for you   By Scott Lindy, Futuri Media Listener voices are the heart and soul of every famous radio brand. When fans of a station or show are invited to join the conversation, magic happens. We’re humans, and we all want to belong […]

TopLine Business Acumen Series Digest: March 21, 2022

This week’s digest: This week’s digest: Home remodeling growth continues, diamonds prices are going up, young Americans job hunting, health expense increases are here to stay.

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WEBINAR | The Studio Line is Dead: How to Get Listener Voices On Air in 2022

Join our Scott Lindy with guests Deb Turpin,  Nathan James, Jordan Miller, and more for this free webinar on Thursday, March 24, at 4p ET. Audiences are no longer calling station’s phone lines with requests or comments like they used to. Now they communicate through social, and they crave control of their content. It’s time […]

TopLine Business Acumen Series Digest: March 14, 2022

This week’s digest: Furniture sales up despite supply chain slowing, assisted stretching expands, trying on clothes virtually, and coupons now worth the wait.

TopLine Business Acumen Series Digest: March 7, 2022

This week’s digest: Rising prices change spending habits, the MLB’s no show may have opened doors, tax filing gets tricky and malls amp up ‘experiences.’

TopLine Business Acumen Series Digest: February 28, 2022

This week’s digest: Renters prefer smart home tech, Tequila consumption is up, auto sales trends surpass pre-pandemic levels, and how restaurants are using data to get ahead.

CRS 2022: That’s a Wrap!

By Scott Lindy, Futuri Media It’s hard to believe CRS 2022 has come and gone. The firehose of thought-provoking sessions and heady conversations at Country Radio Seminar seem to have sped up the time-space continuum in Nashville. I guess it makes sense. The things we enjoy the most never last as long as we wish […]

Country Radio Seminar day two; now we’re talking

By Scott Lindy, Futuri Media In yesterday’s post from CRS 2022 in Nashville, I shared many reasons why it’s so good to be here in person rather than virtually. As the second day of learning at Country Radio Seminar transitions into the second night of live music and overdue revelry, the positive vibe and camaraderie […]

Futuri's Scott Lindy with Laci Kaye Booth at CRS '22

Greetings from CRS ‘22, live and in-person from Nashville!

By Scott Lindy, Futuri Media Country Radio Seminar’s return as an on-location event is a big hit with everyone here. Being in the same physical space with hundreds of country music fans who also happen to be addicted to the radio biz is, quite honestly, thrilling. Even though we’re still socially distanced, we’re together. There’s […]

CRS and Futuri logos

It’s time for CRS 2022, and Futuri will be there!

The biggest week of the year for Country radio is finally here! We love CRS and its emphasis on quality sessions and conversations that really move the industry forward. It also doesn’t hurt that it’s a great time! Futuri’s Daniel Anstandig, Scott Lindy, Erin Callaghan, Jim Roberts, Todd Storch, and Zena Burns will be at […]

TopLine Business Acumen Series Digest: February 21, 2022

This week’s digest: Gen Z brand preferences, half of all consumers are comfortable with buffet dining, younger males are the most likely to get their news from podcasts, and an exclusive private bridal line targeting juniors has launched.

TopLine Business Acumen Series Digest: February 14, 2022

This week’s digest: pet telehealth is growing fast, Gen Z and Millennials prefer personalized travel, selling a house ‘as is’ could cost you, and DoorDash is helping local restaurants right when they need it the most.

Omnichannel Marketing and The Digital Divide

Shifting away from selling ‘traditional’ media vs. ‘digital’ media makes more sense now than ever Broadcast sales executives hear the term, Omnichannel marketing more and more. It describes an approach to marketing that reaches beyond broadcast radio and TV. Omnichannel refers to the combinations of platforms found in digital environments. That covers everything from on-demand […]

TopLine Business Acumen Series Digest: February 07, 2022

This week’s digest: changes in media ad spending are forecasted, more stores are opening as fewer close in 2022, consumers are quick to refi before rates increase, and weighing the risk of social media influenced investing.

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