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Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

March 2, 2021/0 Comments/in New at Futuri, Podcasts, Press Release /by Mia Cross

Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

Cleveland, March 2, 2021 — Futuri’s POST, the revolutionary podcasting technology used by more than 1,500 broadcast brands worldwide, today announced the launch of POST AudioShield™, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that’s based on broadcast audio. By enabling the POST AudioShield™ feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don’t have a license, like talking over the intro of a popular song.

An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST’s PPM encoding for broadcast radio stations. Of the many reasons why this is important, a recent case study with a major morning in a Top 5 market using POST showed that when the show started using POST to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons, and +200% AQH Rating. There’s more on that here. 

“ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use. That said, if you’re unintentionally sloppy with copyrights, that changes the calculus,” said Futuri CEO Daniel Anstandig. “We developed the patent-pending AudioShield™ feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines.”

For more on how you can protect your content with POST AudioShield™, reach out to us today!

Tags: podcasts, POST Blog
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https://futurimedia.com/wp-content/uploads/2021/03/NEW-AT-FUTURI.png 500 500 Mia Cross https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Mia Cross2021-03-02 10:02:012021-03-02 12:46:18Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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