Consumer usage of station-specific mobile apps is on the rise since the onset of consumer behavior changes spurred by restrictions related to COVID-19. Futuri, a leading provider of mobile apps for broadcasters, has seen the following trends across Futuri’s station-specific mobile apps:
Average of +25% increase in sessions since the early April across a variety of market sizes and format types, with higher increases showing for brands who actively promote mobile on-air and on social.
The station’s stream is the top mobile app feature on all mobile apps, but non-stream features have seen consistent increases in usage. Top features that significantly contribute to increased engagement include:
Open Mic, which allows users to send audio messages from their phones directly to the studio.
Flash Contesting, which enables stations to run contesting through their mobile app instead of a traditional “Caller 9” execution. This also provides station data on listener engagement unavailable with call-in contests.
Breaking news (via mobile web integration), driven by push notifications
These increases come at a time when consumers have indicated an increased interest in their favorite station brands having their own mobile app In January’s Country Listeners National Survey Report 2020, a study conducted by Futuri Media and the University of Florida’s College of Journalism and Communications which surveyed 1,400 people who identified country music as their favorite music format, 44% of AM/FM country radio listeners have their favorite stations’ app installed on their mobile device, a number that grows to 48% when looking at 18-34 AM/FM country listeners. While these stats are country format-specific, Futuri Mobile station app growth is consistent across a variety of formats.
“As consumer habits continue to change due to COVID-19 disruptions, audiences want new and different ways to engage with their favorite radio station brands,” said Futuri CEO Daniel Anstandig. “Content-rich station mobile apps are a critical complement to aggregator presence, giving listeners ways to stay connected with their favorite brands, personalities, and features beyond just streams, websites, and socials, and sales teams new ways to generate digital revenue.”
For more information on Futuri Mobile and growth trends, visit futurimedia.com/mobileapps.