Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for media, recently announced a selection of key findings from our Future of Audience and Revenue Study with SmithGeiger, which revealed tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges.
Now, a white paper with detailed findings from the most wide-ranging study of its kind is available for download. This is a must-read document for anyone in broadcasting or digital publishing who has an interest in growing content, growing audience, and growing revenue.
In Future of Audience and Revenue Study: Trends, Evolutions, and Opportunities with the Modern Audience, you’ll learn:
- How media consumption and even definitions have evolved for more than 2,000 consumers surveyed in recent months. (Spoiler alert: COVID rapidly accelerated the pace of change.)
- What nearly 200 media executives think are the most important challenges facing the industry—and how well-equipped they feel they and their teams are to address them.
- What you can start doing TODAY to have your brands grow audience, grow revenue, and embrace the future.