The Futuri Team is celebrating a return to conferences this week in Nashville, Tennessee for Podcast Movement 2021. On Friday, Daniel Anstandig, CEO of Futuri Media, will be moderating a panel about content marketing as part of the conference’s Brand and Content Marketing Track.
The Podcast Movement panel is called “What Content Marketers Can Learn From Jack Daniel’s Branded Podcast” and will feature Anstandig leading a discussion with two members of the Jack Daniel’s team: Svend Jansen, Global Public Relations Director, and Jeff Cole, the Director of Integrated Marketing Communications.
The panel will focus on the power of the branded podcast. Jack Daniel’s is a prime example of a success story of this content strategy thriving for a company. After releasing Around the Barrel with Jack Daniel’s in 2018, the team has managed to tell over 150 years of the company’s stories in an organic way that is connecting to customers around the world.
Now, Anstandig will dig into the Jack Daniel’s team’s content strategy and help other companies learn from the proven success. The topics in this panel will include:
- What drives engagement… and what doesn’t (you may be surprised).
- How podcasts can be used as a tool for internal partners.
- Measuring the ROI of podcasting.
- Expanding the reach of a podcast and finding new listeners.
- Lessons learned in the successes and failures experienced along the way.
Since Podcast Movement is the largest podcasting conference in the world, this panel promises to provide valuable information to a great number of both professional and amateur podcasters, along with media members.
As far as moderators go, Anstandig is an expert in the field as a podcaster and innovator. Futuri’s POST podcasting system is in use by some of the world’s top audio brands, and Anstandig recently launched a new podcast himself, Anstandig on the Future.
In addition to the conference, Anstandig and Futuri Media have made other headlines in the podcasting space this week. On August 4th, Futuri launched AdMatic ™ to help organize and monetize podcasts around the world.
To learn more about AdMatic™ solutions, visit AdMatic.ai.