Category: Tech Trends

Global leader in audience engagement technology

How Radio Can Cash in One Booming Digital Ad Spending

How Radio Can Cash in On Booming Digital Ad Spending

With brands spending at record rates on mobile, digital audio, and digital video, radio stations can showcase their best products and add new offerings to grow revenue. Here’s some good news for radio broadcasters: The digital ad market is surging and now is the time for local stations to cash in. Local radio companies have…
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Four Ways to Maximize Your Talk Breaks

Four Ways to Maximize Your Talk Breaks

To create engaging breaks, radio should focus on timely tidbits, local happenings, and reveal themselves  Faced with more competition than ever, radio stations need to make sure their listeners stick around for talk breaks rather than tuning out. The good news for AM/FM stations? Audiences want to hear what hosts have to say. In fact,…
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To Close a Deal, Tell a Story

To Close a Deal, Tell a Story

By using data and insights to frame a narrative, radio can boost their sales efforts.   “Let me tell you a story.” That’s how some of the best conversations get started. When it comes to advertising sales, it is important to take prospective clients on a journey. You don’t want to just rattle off facts and…
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Broadcast Dialogue

Futuri Media Discusses Digital Strategy for Broadcasters with Broadcast Dialogue

Our very own Jim Tarantine and Zena Burns spoke with Broadcast Dialogues‘s Connie Thiessen about Futuri’s recent studies on podcasting and time-shifted radio content, and how broadcasters can take advantage of the growing digital audio space. They use their discussion on this podcast to discuss in-depth and answer the question, “What if radio was created…
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Six Reasons Your Station Needs A Better Audio Strategy Now

Six Reasons Your Station Needs A Better Audio Strategy Now

  Audio is the “it” media of the moment and radio stations are primed to be the go-to source for all audio – from on-air to on-demand to podcasts. AM/FM stations are experts in high-quality, local audio and feature charismatic hosts who connect with listeners and feel like trusted friends. These ingredients make for great…
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Today's Podcast Listener: 2019 National Survey Report

Major New Podcast Study Reveals Listener Habits, Trust in Hosts

National study also contains insights on implications for radio Las Vegas, Nevada, April 9, 2019 – Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and…
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Time-shifted Audio Study

New Study Shows Radio Can Significantly Benefit from Time-Shifting Content

The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low. A new study conducted by Futuri Media and Nielsen, “The Profound Need for Time-Shifted Radio Content…
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Futuri and Inside Radio

Big Opportunities For Radio In Time-Shifted Audio

Time-shifted audio is a huge opportunity for radio, and our Daniel Anstandig just previewed two key findings from a soon-to-be-released Nielsen and Futuri Media study on this topic: Nearly half of respondents said they understand the concept of time-shifted audio, find it interesting and would listen to it. A high percentage of participants are willing…
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CES 2019 Recap: What Radio Needs to Know

CES 2019 Recap: What Radio Needs to Know

CES 2019 Recap: What Radio Needs to Know Cleveland, Ohio, January 10, 2019 – Artificial intelligence. The connected car. 5G. There have been a seemingly endless number of announcements about technology that will change the way we consume media coming out of this year’s CES conference, but what do they mean for radio? Futuri Media is…
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Promote Your Radio Station's Mobile App

Five Ways to Boost Engagement with Your Radio Station App

To Drive Usage, Promote Your App’s Best Features The adage, “If you build it, they will come,” doesn’t necessarily apply to mobile apps. Your local radio station may have a robust mobile app packed with engaging features, but unless you educate your audience creatively and regularly, your app could get lost among the millions of…
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