• Contact Us
  • VIP Support
  • Client Login
Futuri Media
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News & Resources
  • Tell Me More
  • Menu Menu
  • Home
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News and Resources
  • Tell Me More
3 ways radio brands can build audience and revenue with podcasting

3 Ways Radio Brands Can Build Audience and Revenue with Podcasting 

April 27, 2020/in Industry News, Partner Success Stories/by Lynn

We all know the stats: audio consumption has never been higher, and that makes it even more critical for radio brands to have a strong podcasting strategy. The popularity of podcasts, both original podcasts and your time-shifted key content being made available on-demand, continues to grow—particularly as listeners and creators find themselves stuck at home in quarantine. Using podcasts and audiograms are an excellent way for radio brands to recycle their brand across multiple platforms (especially social) to build brand audience and loyalty, and keep your fans engaged 24/7.

But as we also all know, efforts that don’t drive real audience and revenue growth can sometimes turn a high priority into a nice to have. Fortunately, Futuri Media has a suite of tools that make it easy to podcast with purpose. 

1. Schedule or Work from ANYWHERE.

The entire world is adjusting to our new need for more work-at-home (and in some cases, broadcast-from-home) options, which can be challenging for radio stations that are used to creating and scheduling all of their content in-studio.

But, thanks to Futuri’s POST, your station can have a single system solution to manage and publish original podcasts from wherever you want. If you’re struggling with bandwidth or staffing reductions, POST will save you time, it’s work-at-home-friendly, and it gives you the flexibility your station needs right now. POST lets you easily publish and schedule publishing content without neglecting your advertisers or leaving your distribution channels asleep at the wheel. 

Speaking of being asleep, publishing content around the clock to stay top of mind with your audience doesn’t mean you actually have to work around the clock. Especially if you find yourself performing as the one-man-content-creation-band with your stations, be sure to lean on the POST Episode Scheduler function, which can help you manage the flow and content delivery to your social platforms. POST also makes it simple to create a video file of your podcast or export it to your station website, RSS feed, social accounts, or wherever else you need it. 

Keep publishing that content consistently and you’re in a great position to take advantage of the growth in audio consumption driven by adults working from home. Here’s an overview from Futuri’s TopLine, which uses data-rich insights to help sales professionals articulate the unique value of their audience to advertisers. 

 

  

2. Become the Next Great At-Home Content Creator.

One of the most exciting aspects of the current podcast boom is how many content-creation opportunities it opens up BEYOND the actual podcast itself.

Think of the creators who are killing it right now when it comes to connecting with their fans. They’re creating original podcasts, videos, and even whole shows from the comfort of their own home. Creating a plan that pairs POST, with its video creation capabilities, with live platforms like Instagram Live allows your entire team to do the exact same thing.

And we’re not just talking about publishing videos of your talent recording their shows. Does your team have talents that could inspire content to engage audiences that are working from home and/or sheltering in place? Maybe they’re amazing at cooking or know everything about wine, the golden age of a sports team with an upcoming anniversary, or music? (Speaking of which, a recent Futuri / University of Florida study of country radio listeners who have listened to a podcast in the last month named music as their favorite podcast topic genre [more on that here]. For most stations, chances are your team really knows how to talk about music!)

POST gives you the tools you need to create original podcast series or videos—right from home—and allows you to share your knowledge with others, grow YOUR brand, tie it back to your radio station, and create new revenue streams for both you and your station brands. 

This is a great time to be thinking through branded content that’s a programming fit and a home run for advertisers as well. That wine expert on staff? How about a podcast series done in conjunction with a local wine shop? Have a fitness junkie who’s adjusting to not being able to hit the gym? Why not develop a series around working out at home with a local gym doing virtual training sessions? These are excellent ways to grow your brand’s audience while capitalizing on growing audio ad spending. Here’s another overview from TopLine that breaks that down.

 

 

3. Engage and Educate Your Audience.

One of the great things about POST’s content tools is that they’re easy for anyone to use. In minutes, you can create a simple podcast or video designed to get your audio on platforms like YouTube, or you can spend a little more time using its advanced tools to create visually engaging, content-rich videos for your socials and website.

So why not take advantage of those robust tools for the good of your workforce and your community during the pandemic?

You can maximize the productivity of your newly remote employees by providing them with content creation tools that allow them to publish daily video and audio content on your website, social channels, Spotify, or wherever else you want to engage your audience. (And they don’t even need to put on pants!)

Or, if you’re looking to help your community during the COVID-19 crisis, your station can utilize POST to create free online classes in partnership with local schools or universities. You can help educate your listeners with on-demand content, grow enrollment in nearby educational programs, and even use these opportunities to generate revenue at the station level.

It’s good for you, good for your staff, and good for your audience. That’s win-win-win!

Radio stations are adjusting to the world’s “new normal” just like everyone else. Thankfully, with tools like POST and the rest of Futuri Media’s software solutions, you can create better, more engaging content from the comfort of your own home in a way that makes sense for your listeners and your revenue growth.

You can learn more about POST and everything Futuri can do for your station HERE.

 

https://futurimedia.com/wp-content/uploads/2020/04/3ways.png 355 640 Lynn https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Lynn2020-04-27 11:20:272020-06-29 10:29:193 Ways Radio Brands Can Build Audience and Revenue with Podcasting 
Request a Demo

Products

POST for Radio
POST for TV
POST for Digital Publishing
TopicPulse for Radio
TopicPulse ContentAdvantage for TV
TopicPulse ContentAdvantage for Digital Publishing
TopicPulse SportsEdge
TopLine
TopLine for TV
Prep+
Futuri Mobile
Futuri Voice
Tether

About

Overview
Leadership
Timeline
Clients
Awards

Main Pages

Home
About
Products
Jobs
News

Social

Facebook
Twitter
LinkedIn

Resources

VIP Support
Client Login
Contact Us
Terms & Conditions
Privacy Policy
DMCA

Sign up for our newsletter!

© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

Scroll to top

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.

I Consent

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

I Consent