Tim Wolff and Tom Raponi Join Futuri, Expanding Reach for Its Content, Audience, and Revenue AI for TV Broadcasters and Digital Publishers

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TV and digital publishing industry executives join Futuri’s growing team.

Cleveland, Ohio, February 16, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, today announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable television and digital publishers. Futuri’s AI-powered software for media includes TopicPulse, the story discovery and social content system that uses predictive AI to get ahead of topics trending with local audiences, and POST, Futuri’s enterprise podcasting system.

Tim Wolff joins Futuri as Vice President, TV and Digital Publishing Innovation. In this newly created position, Wolff will guide Futuri’s product strategy for TV and digital publishing solutions, translate user feedback into actionable product guidance, and develop R&D studies and content related to technology innovation in this space. 

Wolff is a digital and broadcasting leader who’s led top-performing TV and digital publishing teams. In Wolff’s 20+ years of experience, he’s held content executive roles at stations including KSDK-TV St Louis, WHAS-TV Louisville, and WHIO-TV Dayton. Wolff joins Futuri from Cox Media Group Ohio, where he oversaw digital for one of the country’s only converged newsrooms. His group included three daily newspapers, three radio stations, WHIO-TV, Dayton.com, and several other digital products. 

Tom Raponi joins the Futuri Board of Advisors. Raponi will advise on strategy for Futuri’s content, audience, and revenue AI for TV broadcasters. 

Raponi is a respected veteran of the broadcast space, having spent the bulk of his 39-year career in VP/General Manager and senior-level sales management roles at major-market stations, including WFXT Boston and KTVU/KICU in the San Francisco Bay area. During his career, Raponi has worked extensively with news, marketing, and sales research. Before starting his media career with Katz Communications in 1979, Raponi was signed to a professional contract with the Detroit Tigers.

“TV broadcasters and digital publishers are all struggling to grow their content, audience, and revenue, and Futuri technology has been proven to deliver results on all fronts,” said Futuri CEO Daniel Anstandig. “Adding the considerable skill, experience, and insight of Tim Wolff and Tom Raponi to our team is a privilege, as Futuri solutions become even more essential and helpful to the TV broadcasting and digital publishing industries.” 

“Futuri has elegant solutions that cut through the BS to fix real problems in TV broadcasting and digital publishing. They have a spirit and ethos of working with journalists to help them create stronger connections with their community,” said Wolff. “Working with Daniel Anstandig and the Futuri team, I can use my experience and knowledge to help not just one newsroom, but newsrooms around the country.” 

“Senior leaders in the TV business are in a challenging time where growing content, audience, and revenue requires the ability to combine the science of predictive AI and research with the art of storytelling to maximize their results and stay relevant,” said Raponi. “Driving growth for its partners is core to what Futuri and Daniel Anstandig do every day, and I’m thrilled to join the team and help drive growth for the TV industry.”

Tether

Futuri and ReelWorld Announce Strategic Partnership and Launch the Future of Standout Interactive Programming: Tether

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Creative by ReelWorld, Connection by Futuri: Leaders in technology and creative innovation join forces to enable turnkey creation of standout programming moments.

Cleveland, Ohio, and Seattle, Washington, May 20, 2020 — Futuri, the leading provider of cloud-based audience engagement software, and ReelWorld, the radio industry’s leading jingle, imaging, and sonic branding company, today announced a strategic partnership that includes the launch of the new interactive programming platform Tether, designed to help programming teams create truly standout, engaging on-air moments with minimal drain on resources. 

The Tether system marries Futuri’s powerful interactive programming technology — the evolution of its groundbreaking LDR and #engage products — with ReelWorld’s world-class creative audio production. Key Tether features include: 

  • Listener Voting Sessions: Designed to create anticipation and excitement, and keep listeners tuned in, Tether helps programmers quickly build listener voting battles, takeovers, and more that boost audience involvement while programmers maintain total control. 

 

  • Turnkey Production: Each week stations receive new creative audio features from ReelWorld that include setups, recaps, and payoffs – all produced with their own station VO – that take the hard work out of bringing listener voting sessions to life.

 

  • The Power to Customize: Tether’s simple yet powerful audio editor lets stations quickly customize the content further or create their own features in seconds. Tether even lets stations upload their own audio for total creative freedom.

 

  • Song Alerts and Playlist Social Integration: Automatic integration with social platforms and all major playout systems means stations can achieve maximum reach with minimal effort while keeping listeners connected. Data on all interactions, including music preferences, is available to all station users. 

 

  • Social Video: Each Tether audio feature is accompanied by a supporting video piece for station socials and websites to keep station programming top of mind even when listeners aren’t tuned in. 

The strategic partnership between Futuri and ReelWorld was born from the like-minded companies identifying the need for broadcasters to differentiate their programming with solutions that marry standout creative with ROI-driven audience engagement technology, and are simple for stations to execute. Prep+, ReelWorld’s all-inclusive show prep system, joined the Futuri portfolio in late 2019, and Tether is the partnership’s first collaborative endeavor. 

“Tether is designed to make it easy to create meaningful connections with listeners and differentiate your station. Our goal in combining ReelWorld’s world-class audio production with Futuri’s innovative technology is to help our partner stations quickly create standout moments that deeply engage their audience on-air, online, and on socials. There are no better partners in this endeavor than Mike Thomas and ReelWorld, who are the best in their field, bar none,” said Futuri Media CEO Daniel Anstandig.

ReelWorld CEO Mike Thomas adds, “We’ve been big fans of Daniel and Futuri for years. They know the tech, research and listener engagement side of radio better than anybody else out there, just like ReelWorld knows a thing or two about making amazing jingles, imaging and sonic branding. With Tether, we were able to focus on our core strengths and join together to build a product that gives stations the best of both companies.”

Tether with ReelWorld audio is currently available for CHR, Country, Classic Rock, and Classic Hits formats, with more formats to be announced soon. Tether’s core audience engagement features are available for all formats.

For more information on Tether, visit futurimedia.com/tether.

About Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results driven. Founded in 2009,  Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for six consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com 

About ReelWorld

ReelWorld is the radio industry’s leading jingle, imaging and sonic branding company. Trusted by thousands of stations globally and heard by millions of listeners daily, ReelWorld has been creating innovative audio that keeps station brands relevant, on-trend and in the minds of their listeners for more than 25 years.

ReelWorld content airs on the world’s most influential radio stations, including:

New York:         Z100, WLTW, CBS-FM, WWPR, WNYL       

Los Angeles:     KIIS, KOST, KBIG, KYSR, KFI

Chicago:            WKSC, WBBM, WLIT           

Toronto:             CHUM, CHFI, CKIS       

UK:                     BBC (Radio 1, Radio Scotland, Local Radio), Heart, KISS      

Sydney:             2DayFM, KIIS, Triple M

 With teams in Seattle, WA and MediaCityUK, ReelWorld provides unparalleled levels of client service and proudly supports those who #makegreatradio.

less than 3 minutes can kick off a successful 2020

How spending less than three minutes with TopLine today can kick off a successful 2020.

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Happy New Year! The thing about having an excellent bit of downtime over the holidays (and we hope you did!) is that it can be difficult to get back into gear after a break. 

Luckily, for sales professionals who have access to TopLine, it’s not so difficult. TopLine’s sales research and data visualization tools advance your sales process with the insights to tell a credible, data-driven story. TopLine’s suite of tools is there with you every step of the way, from helping secure the first appointment to delivering quick-turnaround, fully researched and designed client-specific presentations that make the best possible case for doing business with your brands.

For TopLine users, less than three minutes spent in the system can help sharpen their focus for 2020. Here’s how it works if you have TopLine: 

  • Review new Instant Positioning pieces: Spend 90 seconds checking out the list of all-new research pieces your TopLine team has created over the past few weeks (we’ve been busy!). From the pest control customer to the Tesla shopper, there are dozens of new pieces at your fingertips. 
  • Get insight into new prospects: Spend 30 seconds requesting Personality Prep and Digital Prep Reports for that big prospect you’re targeting for new business in 2020. Prep is power! 
  • Nurture those prospects from 2019: TopLine users can access all their research requests from a convenient dashboard. Spend one minute searching your dashboard for research requests from Q4 for business that may not have closed (yet!), and request any changes that will help you follow up on that business. 

Sound like something that would help advance your sales process, and make your life easier, too? We’d love to talk! Reach out to us today. 

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Will You Hit the TopLine by Futuri Million Dollar Hole in One?

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There’s a big opportunity for golfers at the Worldwide Radio Summit Golf Tournament!

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Get more information on the tournament at AllAccess.com – and click here to learn how TopLine by Futuri can advance your sales process with insights that help you tell a credible, data-driven story. As you can see, we’re all about the green!

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.