David Russell and Jessica Foster

David Russell and Jessica Foster Join Futuri

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July 12, 2022 — Futuri, the leading provider of AI-driven revenue, audience, and content growth solutions for broadcasters and digital publishers, today announced that David Russell has joined its team as National Account Manager, and Jessica Foster has joined as Director of Partner Support — Sales Intelligence.

David Russell joins Futuri from Cox Media Group Orlando, where he spent 15 years as a Senior Account Manager in its Radio and Digital Group. With a keen understanding of marketing, he also hosted a radio show where he discussed tactics and innovative concepts with marketing leaders throughout Central Florida. At Futuri, Russell will work with broadcasting and digital publishing executives to help them meet and exceed their growth targets using Futuri solutions.

On August 4, Russell will co-host, with Futuri’s Jim Tarantine, the new webinar, Turning a Slump Into a Success: Proactively Preparing for a Recession. Learn more about the webinar and register at futurimedia.com/preparingforarecession.

Jessica Foster joins Futuri from Stephens Media Group, where she was Director of Sales, and she has a long history of sales, marketing, and research roles at companies including Sinclair Broadcast Group and Cox Media Group. A Renaissance woman, she also owns A&R Axe Throwing in her hometown of Tulsa. At Futuri, Foster will ensure that partners of TopLine, the sales intelligence system that delivered $120 million in advertising and sponsorship revenue for its partners in 2021, are well-trained and super-served in all areas to maximize the ROI on their TopLine partnership.

Those who’d like to reach out to Russell or Foster can do so at davidrussell@futurimedia.com or jessicafoster@futurimedia.com, respectively. Futuri is happy to give them a warm welcome to the team!

POST logo

Futuri Launches POST for TV, Bringing Unparalleled Podcasting Power to Television Broadcasters

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New launch helps TV news capitalize on the podcasting boom with the Futuri team’s decades of audio experience, plus increases content ROI by publishing blocks or full newscasts to on-demand platforms immediately.

Cleveland, Ohio, June 23, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of a version of its groundbreaking POST podcasting system specifically designed for the needs of television broadcasters. The new version of  POST, which has been relied on by the country’s top radio broadcasters for years to grow their podcasting and on-demand audience and revenue, empowers television broadcasters with industry-specific tools to expand their newscasts’ audio reach in a turnkey fashion.

The POST for TV system enables broadcasters to create, publish, analyze, and monetize both broadcast on-demand and original podcast series from the same platform. The broadcast-specific features work like this:

• AUDIO: POST ingests and automatically edits newscast audio for optimum fidelity.
• COMMERCIALS: Commercials are replaced with programmatic ad markers.
• COMPELLING VISUALS: Pre-set brand images, titles, and descriptions are paired with individual episodes.
• AUTOMATIC PUBLISHING: POST then publishes blocks or full newscasts to audio platforms immediately, or at times pre-set by the user, to multiple on-demand platforms immediately.

Stations using POST also can opt-in to the Futuri Ad Network, which expands revenue opportunities by offering a variety of turnkey monetization options. POST’s technology is patented; Futuri recently added POST patents in Australia and Spain to its extensive IP portfolio, including patents in the US, Canada, and other countries.

“Today’s audiences don’t think of media brands only in terms of ‘TV’ or ‘radio’. Quality content, be it video or audio, is what gets consumers engaged,” said Futuri CEO Daniel Anstandig. “The way we’ve customized the POST podcasting system for the unique needs of television broadcasters will help them quickly capture the audience and revenue growth opportunities that the explosive growth of audio has created.”

For more information on the new television version of POST, click here.

TopLine Pivot

A New Version of TopLine: SmithGeiger’s Elevate Division and Futuri Launch TopLine-Pivot

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Introducing the Next Generation of Sales Intelligence for television and digital video sales executives

TopLine PivotThe future of selling isn’t about asking the right questions; it’s about showing up with the right answers.

As the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, Futuri is an industry leader with its sales-enabled system, TopLine.

Using powerful AI to turn your account executives into data-driven marketers, advance through every stage of the sales process, and maximize your results, TopLine is the salesperson’s secret weapon. From Instant Insights to Digital Analysis Reports, TopLine gives you all the tools and metrics to succeed with a variety of data sources, prospecting tools, business acumen content, and design capabilities to craft strong, data-driven stories that articulate the value of television brands.

With advancing technology, an ever-evolving marketplace, and constantly updated data, the pace of selling has grown exponentially! That means your sales research should, too.

Introducing TopLine-Pivot

SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of TopLine-Pivot.

“We partnered with SmithGeiger and Nicole Bergen’s Elevate team to create this groundbreaking system that provides turnkey sales intelligence, accelerates sales cycles, and empowers television and digital video sales executives to spend more time doing what they do best – selling.”
– Daniel Anstandig, CEO at Futuri

Specifically designed for the needs of television and digital video sales executives, TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localized storytelling for sellers at scale.

By pairing local, custom qualitative research from SmithGeiger’s Elevate division, TopLine-Pivot is designed to empower television and digital video sales executives with a constant stream of updated and easily digestible market research that will drive new business conversations and revenue quickly.

TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localized storytelling that will scale and grow revenue.

At a time when advertisers are demanding data and strategic rationale for every ad dollar, TopLine-Pivot enables sales teams to deliver custom data-driven presentations and infographics based on local qualitative.

“Our sellers must arrive informed and armed with insights to have meaningful conversations in local markets, and TopLine-Pivot is here to make that easy.”
– SmithGeiger Elevate’s Nicole Bergen

By giving business owners the two things they want the most – the information they don’t have, and better ideas for growing their business – TopLine-Pivot is the solution to tell your station’s story.

Tell me more about TopLine-Pivot!

topLine Infographic

Tracy Gilliam, Futuri's Chief Strategy Officer, and Todd Storch, Futuri's Chief Revenue Officer

Futuri Names Tracy Gilliam Chief Strategy Officer, Appoints Todd Storch Chief Revenue Officer

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Newly-created leadership team roles elevate longtime Futuri leader Gilliam and bring Storch to the company.  

Cleveland, Ohio, January 25, 2022 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, today announced the creation of two new leadership team roles designed to support its growth and expansion initiatives. 

  • Tracy Gilliam has been named Chief Strategy Officer. In this role, Gilliam will focus on M&A and strategic growth, as well as further developing Futuri’s client solutions and best-in-class Customer Experience team. Gilliam is one of the founding members of Futuri, which acquired the sales intelligence system she launched, TopLine Matters, in 2015. Now known as TopLine, the evolved product, which pairs cutting-edge AI with expert human analysis, helped deliver $130 million in advertising and sponsorship revenue for its partners in 2021. Prior to Futuri, Gilliam spent more than a decade in media leadership roles, including General Sales Manager for CBS Radio in Los Angeles, and VP/Market Manager for the company now known as iHeartMedia.
  • Todd Storch has been named Chief Revenue Officer. Storch will be responsible for driving Futuri’s continued revenue growth through aligned sales and marketing go-to-market strategies and operational plans for profitable growth. He brings more than 25 years of executive business management experience to Futuri, having held CEO roles at Kindrid and Five Star Global, and serving as SVP, Strategic Initiatives at Ministry Brands. A former VP/senior consultant at The Center for Sales Strategy, Storch also co-founded the award-winning Taylor’s Gift Foundation. A non-profit organization providing grief support to organ donor families, it was created after the loss of his oldest daughter, Taylor. 

“Some of the biggest brands in media rely on Futuri’s ROI-focused technology solutions to grow their content, grow their audience, and grow their revenue. As such, our own growth has followed, as evidenced by honors like making the Inc. 5000 List of America’s Fastest-Growing Private Companies for eight consecutive years,” said Futuri CEO Daniel Anstandig. “With Tracy Gilliam and Todd Storch in these important new roles, Futuri is well-positioned to continue our record of continuous profitable growth and grow the company through organic and inorganic measures.”

“Given the astounding pace of change with today’s audiences and advertisers, there’s never been a more crucial time for brands to leverage the right technology to create and monetize their content — and that’s exactly what Futuri delivers,” said Gilliam. “I’m honored to grow in this exceptional company that I’ve worked alongside Daniel Anstandig with for more than a decade, especially at a time when our solutions are more necessary than ever.” 

“A culture of innovation and delivering solution-based software is at the core of Futuri’s mission. We believe that this is an opportune time for media companies with a growth mindset, and we’re here to help generate content and increase audience and revenue for new customers, partners, and markets,” said Storch. “I’ve admired Daniel Anstandig for years, and I’m incredibly eager to dive in and work together with the incredible Futuri team to achieve new heights.”

Futuri Launches AdMatic™ to Organize and Monetize the World’s Podcasts

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Futuri, the company behind podcasting solutions relied on by several of the world’s top audio brands, brings its innovative AI-based solutions to a broader market

Cleveland, Ohio, August 4, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable using advanced metadata sorting and deployment.

AdMatic™ turns podcast content into metadata that helps solve two major challenges in the industry: finding quality podcast content in an increasingly cluttered marketplace, and matching that content with the right programmatic ads to increase efficacy and advertiser ROI on an episode-by-episode basis.

Currently in a Beta phase being tested by several large, publicly-traded technology companies, AdMatic™ delivers information on:

• The ideal ad category for podcast content.

• The best times to place chapter markers, which allow listeners to navigate longer-form podcast content, as well as the ideal copy for those markers.

• Ideal keywords for full episodes and chapters, as well as the top organic search results — including images — related to the podcast content.

• Detection of music in podcasts, including ISRC information, to protect producers from expensive copyright violation fines.

• Social handles for podcast guests to aid discoverability on social platforms.

• Information on the ideal places to insert ads without disrupting the flow of content.

“Two million podcasts all have the same problem: poor metadata sorting that leads to mismatched recommendations for listeners and ineffective advertising for businesses,” said Futuri CEO Daniel Anstandig. “AdMatic™ solves this by using Futuri’s AI-driven technology to individually categorize podcast episodes and align with the businesses and products that best match on a case-by-case basis, rather than the hopelessly broad one-size-fits-all approach we currently see in the market.”

To learn more about AdMatic™ solutions, including custom options for human review and rush delivery, visit AdMatic.ai.

Futuri launches TopicPulse ContentAdvantage, content AI designed for TV broadcasters and digital publishers

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The new TopicPulse ContentAdvantage is customized to meet the needs of television stations and digital publishers, giving a unique and exclusive advantage to newsrooms.

Cleveland, March 4, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, today announced the launch of TopicPulse ContentAdvantage. This new launch takes TopicPulse, the predictive content AI system used by thousands of the world’s top broadcast brands to get insights into the stories and angles that will best resonate with their audience, and adds features designed specifically for TV and digital newsrooms.

TopicPulse ContentAdvantage’s key features include:

  • Proprietary and powerful AI that scans more than 100,000 live sources, real-time data from Facebook, Twitter, and Instagram and a decade of TopicPulse data to show more than just what’s trending now: TopicPulse ContentAdvantage shows what will be trending.
  • Customizable live dashboards that enable newsrooms to drill down to the audience they want by age, location, and interest. It’s demo data and predictive analytics guaranteed to find content that resonates with core consumers.
  • Robust discovery tools that show which stories and which angles will keep growing, and which are losing an audience’s interest. Using TopicPulse ContentAdvantage as a compass, newsrooms can focus their time on the stories that matter most instead of putting resources behind stale stories.
  • A local/national mix that finds local stories before they trend, and identifies which national stories have caught the passion of a local audience. This national data can vary significantly from market to market.
  • A web and mobile app that allows newsrooms to set shortcuts, receive alerts (desktop, Slack, and push), and access TopicPulse IdeaStarters™, pre-written content on the day’s top stories updated in real-time.
  • TopicPulse ContentAdvantage partners can also access TopicPulse Instant Video, which enables them to quickly create branded, timely video content on the day’s top stories for use on their sites and socials.

“TopicPulse Content Advantage’s predictive AI is a critical advantage for TV and digital newsrooms who need to stay ahead of their audience,” said Tim Wolff, Futuri VP, TV and Digital Publishing Innovation. “Live, exclusive insights on what your audience is reacting to, and what they will react to, give tech-savvy newsrooms time to focus your journalism on the stories with the biggest impact for your audience.”

For more information on TopicPulse ContentAdvantage, visit futurimedia.com/topicpulse/contentadvantage.

Programming note: Wolff and Futuri CEO and Founder Daniel Anstandig will cover topics related to AI in the newsroom in the webinar Winning Breaking News: Hint! It’s Not Always About Being First on Thursday, March 11, at 1p ET. Sign up at futurimedia.com/breakingnews. This free webinar is open to newsrooms and journalists across the world and will cover topics including:

  • Information comes from so many places, and so quickly. What does being first really mean today? What’s just bragging rights vs. what really moves the mark for your brand?
  • Creating a culture where your team understands how to win breaking news today.
  • Making your brand the first one your audience will see on their platform of choice — which is not always your platform of choice.
  • Ways in which technology is changing how newsrooms think about and execute breaking news.
  • A variety of best practices, based on data and personal experience, all designed to create more effective newsrooms.

Fill out the form below to reserve your spot!

Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

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Futuri’s POST Announces POST AudioShield™, a Patent-Pending Feature to Protect Clients from Audio Copyright Fines

Cleveland, March 2, 2021 — Futuri’s POST, the revolutionary podcasting technology used by more than 1,500 broadcast brands worldwide, today announced the launch of POST AudioShield™, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that’s based on broadcast audio. By enabling the POST AudioShield™ feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don’t have a license, like talking over the intro of a popular song.

An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST’s PPM encoding for broadcast radio stations. Of the many reasons why this is important, a recent case study with a major morning in a Top 5 market using POST showed that when the show started using POST to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons, and +200% AQH Rating. There’s more on that here. 

“ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use. That said, if you’re unintentionally sloppy with copyrights, that changes the calculus,” said Futuri CEO Daniel Anstandig. “We developed the patent-pending AudioShield™ feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines.”

For more on how you can protect your content with POST AudioShield™, reach out to us today!

Tim Wolff and Tom Raponi Join Futuri, Expanding Reach for Its Content, Audience, and Revenue AI for TV Broadcasters and Digital Publishers

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TV and digital publishing industry executives join Futuri’s growing team.

Cleveland, Ohio, February 16, 2021 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, today announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable television and digital publishers. Futuri’s AI-powered software for media includes TopicPulse, the story discovery and social content system that uses predictive AI to get ahead of topics trending with local audiences, and POST, Futuri’s enterprise podcasting system.

Tim Wolff joins Futuri as Vice President, TV and Digital Publishing Innovation. In this newly created position, Wolff will guide Futuri’s product strategy for TV and digital publishing solutions, translate user feedback into actionable product guidance, and develop R&D studies and content related to technology innovation in this space. 

Wolff is a digital and broadcasting leader who’s led top-performing TV and digital publishing teams. In Wolff’s 20+ years of experience, he’s held content executive roles at stations including KSDK-TV St Louis, WHAS-TV Louisville, and WHIO-TV Dayton. Wolff joins Futuri from Cox Media Group Ohio, where he oversaw digital for one of the country’s only converged newsrooms. His group included three daily newspapers, three radio stations, WHIO-TV, Dayton.com, and several other digital products. 

Tom Raponi joins the Futuri Board of Advisors. Raponi will advise on strategy for Futuri’s content, audience, and revenue AI for TV broadcasters. 

Raponi is a respected veteran of the broadcast space, having spent the bulk of his 39-year career in VP/General Manager and senior-level sales management roles at major-market stations, including WFXT Boston and KTVU/KICU in the San Francisco Bay area. During his career, Raponi has worked extensively with news, marketing, and sales research. Before starting his media career with Katz Communications in 1979, Raponi was signed to a professional contract with the Detroit Tigers.

“TV broadcasters and digital publishers are all struggling to grow their content, audience, and revenue, and Futuri technology has been proven to deliver results on all fronts,” said Futuri CEO Daniel Anstandig. “Adding the considerable skill, experience, and insight of Tim Wolff and Tom Raponi to our team is a privilege, as Futuri solutions become even more essential and helpful to the TV broadcasting and digital publishing industries.” 

“Futuri has elegant solutions that cut through the BS to fix real problems in TV broadcasting and digital publishing. They have a spirit and ethos of working with journalists to help them create stronger connections with their community,” said Wolff. “Working with Daniel Anstandig and the Futuri team, I can use my experience and knowledge to help not just one newsroom, but newsrooms around the country.” 

“Senior leaders in the TV business are in a challenging time where growing content, audience, and revenue requires the ability to combine the science of predictive AI and research with the art of storytelling to maximize their results and stay relevant,” said Raponi. “Driving growth for its partners is core to what Futuri and Daniel Anstandig do every day, and I’m thrilled to join the team and help drive growth for the TV industry.”

Tether

Futuri and ReelWorld Announce Strategic Partnership and Launch the Future of Standout Interactive Programming: Tether

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Creative by ReelWorld, Connection by Futuri: Leaders in technology and creative innovation join forces to enable turnkey creation of standout programming moments.

Cleveland, Ohio, and Seattle, Washington, May 20, 2020 — Futuri, the leading provider of cloud-based audience engagement software, and ReelWorld, the radio industry’s leading jingle, imaging, and sonic branding company, today announced a strategic partnership that includes the launch of the new interactive programming platform Tether, designed to help programming teams create truly standout, engaging on-air moments with minimal drain on resources. 

The Tether system marries Futuri’s powerful interactive programming technology — the evolution of its groundbreaking LDR and #engage products — with ReelWorld’s world-class creative audio production. Key Tether features include: 

  • Listener Voting Sessions: Designed to create anticipation and excitement, and keep listeners tuned in, Tether helps programmers quickly build listener voting battles, takeovers, and more that boost audience involvement while programmers maintain total control. 

 

  • Turnkey Production: Each week stations receive new creative audio features from ReelWorld that include setups, recaps, and payoffs – all produced with their own station VO – that take the hard work out of bringing listener voting sessions to life.

 

  • The Power to Customize: Tether’s simple yet powerful audio editor lets stations quickly customize the content further or create their own features in seconds. Tether even lets stations upload their own audio for total creative freedom.

 

  • Song Alerts and Playlist Social Integration: Automatic integration with social platforms and all major playout systems means stations can achieve maximum reach with minimal effort while keeping listeners connected. Data on all interactions, including music preferences, is available to all station users. 

 

  • Social Video: Each Tether audio feature is accompanied by a supporting video piece for station socials and websites to keep station programming top of mind even when listeners aren’t tuned in. 

The strategic partnership between Futuri and ReelWorld was born from the like-minded companies identifying the need for broadcasters to differentiate their programming with solutions that marry standout creative with ROI-driven audience engagement technology, and are simple for stations to execute. Prep+, ReelWorld’s all-inclusive show prep system, joined the Futuri portfolio in late 2019, and Tether is the partnership’s first collaborative endeavor. 

“Tether is designed to make it easy to create meaningful connections with listeners and differentiate your station. Our goal in combining ReelWorld’s world-class audio production with Futuri’s innovative technology is to help our partner stations quickly create standout moments that deeply engage their audience on-air, online, and on socials. There are no better partners in this endeavor than Mike Thomas and ReelWorld, who are the best in their field, bar none,” said Futuri Media CEO Daniel Anstandig.

ReelWorld CEO Mike Thomas adds, “We’ve been big fans of Daniel and Futuri for years. They know the tech, research and listener engagement side of radio better than anybody else out there, just like ReelWorld knows a thing or two about making amazing jingles, imaging and sonic branding. With Tether, we were able to focus on our core strengths and join together to build a product that gives stations the best of both companies.”

Tether with ReelWorld audio is currently available for CHR, Country, Classic Rock, and Classic Hits formats, with more formats to be announced soon. Tether’s core audience engagement features are available for all formats.

For more information on Tether, visit futurimedia.com/tether.

About Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results driven. Founded in 2009,  Futuri holds 11 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s fastest-growing private companies for six consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com 

About ReelWorld

ReelWorld is the radio industry’s leading jingle, imaging and sonic branding company. Trusted by thousands of stations globally and heard by millions of listeners daily, ReelWorld has been creating innovative audio that keeps station brands relevant, on-trend and in the minds of their listeners for more than 25 years.

ReelWorld content airs on the world’s most influential radio stations, including:

New York:         Z100, WLTW, CBS-FM, WWPR, WNYL       

Los Angeles:     KIIS, KOST, KBIG, KYSR, KFI

Chicago:            WKSC, WBBM, WLIT           

Toronto:             CHUM, CHFI, CKIS       

UK:                     BBC (Radio 1, Radio Scotland, Local Radio), Heart, KISS      

Sydney:             2DayFM, KIIS, Triple M

 With teams in Seattle, WA and MediaCityUK, ReelWorld provides unparalleled levels of client service and proudly supports those who #makegreatradio.

less than 3 minutes can kick off a successful 2020

How spending less than three minutes with TopLine today can kick off a successful 2020.

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Happy New Year! The thing about having an excellent bit of downtime over the holidays (and we hope you did!) is that it can be difficult to get back into gear after a break. 

Luckily, for sales professionals who have access to TopLine, it’s not so difficult. TopLine’s sales research and data visualization tools advance your sales process with the insights to tell a credible, data-driven story. TopLine’s suite of tools is there with you every step of the way, from helping secure the first appointment to delivering quick-turnaround, fully researched and designed client-specific presentations that make the best possible case for doing business with your brands.

For TopLine users, less than three minutes spent in the system can help sharpen their focus for 2020. Here’s how it works if you have TopLine: 

  • Review new Instant Positioning pieces: Spend 90 seconds checking out the list of all-new research pieces your TopLine team has created over the past few weeks (we’ve been busy!). From the pest control customer to the Tesla shopper, there are dozens of new pieces at your fingertips. 
  • Get insight into new prospects: Spend 30 seconds requesting Personality Prep and Digital Prep Reports for that big prospect you’re targeting for new business in 2020. Prep is power! 
  • Nurture those prospects from 2019: TopLine users can access all their research requests from a convenient dashboard. Spend one minute searching your dashboard for research requests from Q4 for business that may not have closed (yet!), and request any changes that will help you follow up on that business. 

Sound like something that would help advance your sales process, and make your life easier, too? We’d love to talk! Reach out to us today. 

Request a Demo

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© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.