At the beginning of each year, we think about improving ourselves. Some make resolutions while others pick up a new planner or organizational tool for work or personal life. Many find themselves reading a self-help book, like Stephen Covey’s timeless classic, The 7 Habits of Highly Effective People. Covey wrote that one should seek first to understand, then to be understood. A straightforward tip that’s helpful in one’s personal life and an essential strategy for sales professionals. In our recent webinar, The Broadcast Sales Executive’s Guide to Crushing It in 2022, what we covered is a living example of Covey’s game-winning strategy. Especially for Account Executives and Sales Managers seeking to increase prospect conversions and get more out of their biggest clients.

Walk a Mile in The Prospect’s Shoes

Many SDRs arm themselves with a well-crafted value proposition and create a plan for how they’ll woo the prospect or client into understanding why they should be buying what they’re selling. This is the classic goal-driven best practice for creating a sales pitch. It’s also in need of an overhaul.  

What if, instead of creating your plan based on wanting the customer to understand the value of your product, you took a step back, took some time to get to know your prospects and clients? This sounds easier said than done. How would you do it, and where would you start?

Thankfully, there are tools that can help you understand your clients better. Having a true sense of a prospect or client’s personality is essential. It’s cornerstone of how you’ll tell the story about your product fulfilling their needs. 

At Futuri, we specialize in providing account executives and sales managers with a sales intelligence tool designed to convert prospects while shortening the sales cycle so you can close more deals. TopLine was created to help your sales team understand prospects and clients better on a more personal level and keep you up to speed on the most important news in your client’s industry and help create rock star sales presentations. 

The Right Tools for the Right Job

TopLine equips you to speak the lingo of their industry so you can communicate like an expert in their business category. TopLine Individual Personality Profiles are the secret tools in your arsenal. They help you prepare for the meeting, craft the perfect email, or make a warm phone call. Prospects and clients will remember the connection you made. 

TopLine’s Business Acumen and Instant Insights help you connect in more meaningful and relevant ways. When you sound knowledgeable about what’s happening in their business and use the same terminology and catchphrases, you grow trust. A significant factor in getting the sale.

A great way to glimpse how TopLine can help you identify prospects is our weekly Top 3 Categories infographic, posted every Monday on our LinkedIn page. You’ll see the category, why we think it’s an excellent prospecting opportunity, data to back it up, and prospecting questions to kick start your creative approach. It’s 100% free and clear for you to use when you follow Futuri on LinkedIn.   

We created these features in TopLine for every seller who has experienced that moment in a meeting when your prospect or client seemed to be keeping your ideas and product at arm’s length while they struggled to see how it could help their business. 

That’s where TopLine starts. Our entire suite of features, including meeting prep, client research, custom-built presentations, co-op reports, and TopLine’s newly added client Digital Analysis reports, all come together in a single sales intelligence platform. 

We’ll help you walk a mile in their shoes, help you understand why they bought them, and make them excited to buy another pair from you.

Cut to the Front of the Line

If you’re ready to take the next step and learn how TopLine can maximize prospect conversions, grow your client list, land more new business all while shortening your sales cycle, send us a note, and we’ll be in touch soon.

In the meantime, you can check out our recent webinar here.  

From all of us at Futuri, here’s to crushing your sales goals in 2022!