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Image promoting How to Get Listener Voices On Air webinar

WEBINAR | The Studio Line is Dead: How to Get Listener Voices On Air in 2022

March 17, 2022/in Tech Trends, Webinar/by Zena

Join our Scott Lindy with guests Deb Turpin,  Nathan James, Jordan Miller, and more for this free webinar on Thursday, March 24, at 4p ET.

Audiences are no longer calling station’s phone lines with requests or comments like they used to. Now they communicate through social, and they crave control of their content. It’s time for a new approach, including using your station’s Futuri Mobile app to get listener audio on the air.

This panel webinar features programming leaders including Deb Turpin from KSOP Z104 Utah’s #1 Country, Nathan James from SummitMedia, Jordan Miller from Steel City Media Pittsburgh, and more who are taking innovative approaches to interacting with their audiences — and succeeding.

From ways to work listener audio into your broadcast (even if they’re not calling!) to creating raving fans through creative listener recognition, you’ll come away from this webinar, hosted by Futuri’s Scott Lindy, with ideas that make your show sound and feel engaging and interactive.

Click here to register for this webinar. Even if you can’t make it live, we’ll send you the video on-demand. 

https://futurimedia.com/wp-content/uploads/2022/03/Copy-of-Webinar-Open-Mic-300-×-200-px-640-×-355-px.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2022-03-17 05:03:182022-03-22 08:15:52WEBINAR | The Studio Line is Dead: How to Get Listener Voices On Air in 2022
hitting a bullseye with prospects

Prospect Conversions – Don’t Sell Yourself Short

January 27, 2022/in Digital Publishing, Radio, Sales Trends, Tech Trends, Television, Webinar/by lindy

At the beginning of each year, we think about improving ourselves. Some make resolutions while others pick up a new planner or organizational tool for work or personal life. Many find themselves reading a self-help book, like Stephen Covey’s timeless classic, The 7 Habits of Highly Effective People. Covey wrote that one should seek first to understand, then to be understood. A straightforward tip that’s helpful in one’s personal life and an essential strategy for sales professionals. In our recent webinar, The Broadcast Sales Executive’s Guide to Crushing It in 2022, what we covered is a living example of Covey’s game-winning strategy. Especially for Account Executives and Sales Managers seeking to increase prospect conversions and get more out of their biggest clients.

Walk a Mile in The Prospect’s Shoes

Many SDRs arm themselves with a well-crafted value proposition and create a plan for how they’ll woo the prospect or client into understanding why they should be buying what they’re selling. This is the classic goal-driven best practice for creating a sales pitch. It’s also in need of an overhaul.  

What if, instead of creating your plan based on wanting the customer to understand the value of your product, you took a step back, took some time to get to know your prospects and clients? This sounds easier said than done. How would you do it, and where would you start?

Thankfully, there are tools that can help you understand your clients better. Having a true sense of a prospect or client’s personality is essential. It’s cornerstone of how you’ll tell the story about your product fulfilling their needs. 

At Futuri, we specialize in providing account executives and sales managers with a sales intelligence tool designed to convert prospects while shortening the sales cycle so you can close more deals. TopLine was created to help your sales team understand prospects and clients better on a more personal level and keep you up to speed on the most important news in your client’s industry and help create rock star sales presentations. 

The Right Tools for the Right Job

TopLine equips you to speak the lingo of their industry so you can communicate like an expert in their business category. TopLine Individual Personality Profiles are the secret tools in your arsenal. They help you prepare for the meeting, craft the perfect email, or make a warm phone call. Prospects and clients will remember the connection you made. 

TopLine’s Business Acumen and Instant Insights help you connect in more meaningful and relevant ways. When you sound knowledgeable about what’s happening in their business and use the same terminology and catchphrases, you grow trust. A significant factor in getting the sale.

A great way to glimpse how TopLine can help you identify prospects is our weekly Top 3 Categories infographic, posted every Monday on our LinkedIn page. You’ll see the category, why we think it’s an excellent prospecting opportunity, data to back it up, and prospecting questions to kick start your creative approach. It’s 100% free and clear for you to use when you follow Futuri on LinkedIn.   

We created these features in TopLine for every seller who has experienced that moment in a meeting when your prospect or client seemed to be keeping your ideas and product at arm’s length while they struggled to see how it could help their business. 

That’s where TopLine starts. Our entire suite of features, including meeting prep, client research, custom-built presentations, co-op reports, and TopLine’s newly added client Digital Analysis reports, all come together in a single sales intelligence platform. 

We’ll help you walk a mile in their shoes, help you understand why they bought them, and make them excited to buy another pair from you.

Cut to the Front of the Line

If you’re ready to take the next step and learn how TopLine can maximize prospect conversions, grow your client list, land more new business all while shortening your sales cycle, send us a note, and we’ll be in touch soon.

In the meantime, you can check out our recent webinar here.  

From all of us at Futuri, here’s to crushing your sales goals in 2022!

https://futurimedia.com/wp-content/uploads/2022/01/dont-sell-yourself-short.png 355 640 lindy https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png lindy2022-01-27 08:00:532022-01-26 18:30:42Prospect Conversions – Don’t Sell Yourself Short
Men high-fiving

WEBINAR | The Broadcast Sales Executive’s Guide to Crushing It in 2022

January 15, 2022/in Sales Trends, Webinar/by Zena

Join TopLine‘s A.J. Vaughan and Erin Callaghan for this free webinar on Thursday, January 20, with sessions at 11a and 4p ET.

If you’re a broadcast sales executive, chances are you’ve learned a LOT about doing business differently over the last 22 months. But the pace of change isn’t slowing down just because clients and prospects may be open to taking in-person meetings again. Consumer behavior continues to evolve, and that’s driving change in hot categories and ways to build that business.

In this webinar on January 20th, Futuri’s Erin Callaghan and AJ Vaughan from our TopLine team outline trends for 2022, prospecting opportunities you may not have considered, and ways to crush next year’s budget. All registrants will receive the webinar on-demand (even if you’re not able to make it live) and a packet of prospecting materials to set you up for 2022 success.

This webinar has already taken place, but you can access the recording and a wealth of related materials by clicking here.

https://futurimedia.com/wp-content/uploads/2022/01/shutterstock_1437231758-2.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2022-01-15 12:57:492022-01-21 08:02:35WEBINAR | The Broadcast Sales Executive’s Guide to Crushing It in 2022
Futuri Trust webinar image with Tim Wolff and Lynn Walsh

WEBINAR | Trust and Fear: Why News Consumers Do—or Don’t—Choose You

December 2, 2021/in Television, Webinar/by Zena

It’s not just social media that’s changed how consumers make media choices. New research from Futuri and SmithGeiger shows fundamental changes in why viewers, listeners, and readers choose certain local news brands. Key drivers heading into 2022 include the level of trust in media organizations and even the way media platforms affect mental health.

In this webinar on Wednesday, December 8, at 2p ET, Futuri’s VP of TV and Digital Publishing Innovation, Tim Wolff, is joined by Lynn Walsh, the Assistant Director of TrustingNews.org, to discuss the changing face of trust in media and what your news organization can do about it today.

Click here to register for the webinar. Even if you can’t make it live, you’ll receive the webinar on-demand.

https://futurimedia.com/wp-content/uploads/2021/12/Untitled-design.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2021-12-02 07:26:462021-12-06 07:36:02WEBINAR | Trust and Fear: Why News Consumers Do—or Don’t—Choose You
Image of Sabrina Carlo and Charlie Maxx from Futuri promoting the Reaching Younger Audiences webinar

WEBINAR Reaching Younger Audiences: How to Make Your Brand Essential

October 15, 2021/in Webinar/by Zena

In the recent Futuri x SmithGeiger study on the future of audience and revenue, 85% of media executives said reaching younger audiences was an important challenge facing the industry today, yet only 47% felt confident in the industry’s ability to do so. 

This 30-minute webinar, presented by Futuri’s Charlie Maxx and Sabrina Carlo, will cover exclusive research on content preferences and habits of 18-24 and 25-34 audiences, and actionable recommendations for how best to engage these important groups.

Register now for this enlightening webinar; it takes place on Thursday, October 21, with sessions at 11a and 4p ET. Even if you can’t make it live, by registering, you’ll receive the webinar on-demand once we’ve wrapped. Don’t miss it!

This webinar has already taken place, but you can access it on demand by clicking here.

https://futurimedia.com/wp-content/uploads/2021/10/Blog-Futuri-10-21-Webinar.png 355 640 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2021-10-15 10:42:572021-10-22 07:50:04WEBINAR Reaching Younger Audiences: How to Make Your Brand Essential
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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