Case Study: Radio Seller Wins Over Longtime Prospect with AI Spec Spot

The Challenge: Moving forward with the prospect felt…unlikely

Radio sellers—like sellers everywhere—know the feeling: chasing a dream client for months, maybe even years, and still getting nowhere. One station in a Top 50 market faced exactly that. Despite countless emails and calls, they couldn’t break through with a local comedy festival. And when they did get a reply, the conversation quickly fizzled out.

The interest was there, but the pitch never led to a “yes”. Without anything tangible it was hard for the prospect to get excited about running a radio spot. After months of unsuccessful follow-up, the seller needed a fresh approach—something that made their pitch impossible to ignore.

The Solution: Use SpotOn to create a custom spec spot in minutes

In an effort to rekindle excitement, the seller turned to Futuri SpotOn, an AI-powered tool that helps sales teams instantly create high-quality, fully produced spec spots—complete with voiceover, music, and sound design. Within minutes, they had a polished ad ready to play for the prospect—bringing the idea of a radio spot to life and making the pitch hit harder.

“We’d been unable to get any traction for this campaign. I created a spot with SpotOn and the client LOVED it!”
— Sales Executive, Top 50 Market Radio Station

The sales executive simply dropped in the client’s website, and SpotOn generated a custom script tailored to the upcoming comedy festivals. They picked from a range of hyper-realistic AI voices—male, female, various tones and accents—and chose one that matched the brand’s lighthearted, playful style. Then they added music and sound effects to give the spot a professional, on-air-ready sound.

They confidently walked into the meeting with a fully produced spec spot in hand—and that changed everything.

The Results: Instant Buy-In, Deal Closed

Before SpotOn, the prospect felt like a dead end. The seller had been chasing this client for years—but the client struggled to hear how impactful a radio spot could be for their festival, and their pitches never quite landed. With creative resources stretched thin, quickly creating a professional-sounding spec spot was not possible for every fast-moving opportunity.

With SpotOn, everything changed.

• They finally got the yes—landing the business they’d been after for months.
• They brought their pitch to life with a tangible, fully produced ad that the client could hear and get excited about.
• And they saved serious time—for both the sales and creative teams—by using AI to create a polished spec spot in just minutes.

SpotOn didn’t just speed things up. It gave the team the momentum they needed to sell smarter, stand out, and win.

“SpotOn got us the meeting—and the deal.”
— Sales Executive, Top 50 Market Radio Station

The Takeaway: Sometimes, hearing is believing

This radio station found a smarter, faster way to support their sales team. By using SpotOn to create spec spots instantly, they made it easier to turn a pitch into a “yes.”

• What used to take days now took minutes—sales had professionally produced sample ads ready before the meeting.
• Reps felt more confident pitching, and clients got excited hearing what their ad could actually sound like.
• More deals got done faster, because clients didn’t have to “imagine” the idea—it was already in their ears.
• The creative team finally had time to focus on bigger projects, not last-minute requests.

Want to see how SpotOn can help your team sell faster?