Case Study: How KMVA-FM Phoenix Transformed Their Production Workflow with POST

The Challenge: No Producer and Limited Time

For radio hosts and producers, creating engaging content consistently while managing tight production schedules presents significant challenges. Maddie Reis, morning host at KMVA-FM Hot 97.5/103.9 Phoenix, with no producer and limited time, faced these challenges head-on when she joined the station and took on a solo morning show.

Maddie’s situation mirrored many in broadcasting:

• Time-consuming manual editing processes
• Delayed podcast publishing
• Limited ability to share content with listeners promptly
• Reduced capacity to create engaging social media content
• Less time to develop fresh content ideas due to production demands

Maddie’s previous stations relied on traditional, manual podcasting workflows that were painfully time-consuming.

“As a producer, I was spending four to five extra hours every day on edits. It was exhausting,”
– Maddie Reis, Morning Host at KMVA-FM Hot 97.5/103.9 Phoenix 

The Solution: Capture and Repurpose for More Reach

When Maddie realized KMVA had Futuri POST®, she saw the potential to capture and repurpose great on-air moments before they slipped away and maximize her reach.

Working with Futuri’s Partner Success Manager, Sean Lawry, Maddie discovered key features that transformed her workflow:

1. Automation POST’s ability to automatically identify and select recurring segments dramatically reduced manual editing time, even with variable segment timing.
2. Integrated Publishing Workflow The all-in-one platform eliminated multiple steps in the publishing process, consolidating editing, metadata tagging, and publishing into a streamlined workflow.
3. Video Content Creation POST’s audio visualization tools allowed Maddie to transform audio clips into engaging video content with interactive audio waves, perfect for social media, where “something needs to be moving on the screen.”

“And when I saw the video portion, I was like, I’ve been looking for this like literally what you guys had…I mean, there are so many times where we weren’t filming something, you don’t think it’s going to be a piece of social media content. And you’re like, that was so good.”

1. Quick Customization Options The platform’s flexibility enabled Maddie to replace graphics, adjust layouts, and customize content rapidly to match her specific needs.

The Results: More Time, More Audience

The implementation of Futuri POST delivered immediate and measurable results:

1. Dramatic Time Savings – “It has taken the workload of a producer from possibly an extra four or five hours a day to maybe 30 minutes of work. As a producer, that is life changing.”
2. Faster Content Distribution – “Before I even leave for the day, all of my podcast clips are up… I’m able to share those links right away. Any listeners that I have on my show that talk to me more than five seconds, I go, ‘hey, let me grab your email. I’ll send you your audio later.'”
3. Increased Audience Engagement – A notable case involved a third-grade class that called in to give “puppy parent advice.” Maddie quickly clipped the segment and sent it to the teacher while students were still in class, resulting in her most downloaded podcast clip. 
4. Growth in Podcast Metrics – “I’ve seen a growth in my podcast numbers, just being able to share it… I have seen my ratings rise since starting back in September. I’m 99 percent sure because of my podcast clips.”
5. Better Work-Life Balance – “I’ve lived a life because of Futuri… I was a producer that would cry most days just because I was so tired and so spread thin, and the fact that I’m my own producer [now]… I’m out of the door by 10:45 at the latest.”

The Long-Term Impact

For Maddie, the impact extends beyond just workflow efficiency:

1. Solo Show Success – As a one-person show, she’s able to produce approximately five podcast clips daily without any additional support.
2. Competitive Advantage – The ability to quickly publish and share content helps her station stand out while driving ratings and audience engagement.
3. Professional Growth – Faster production means more time to come up with new content ideas and improve the show.
4. Quality of Life – Reduced production stress has created a better work environment and personal life balance.

Forever an Advocate

POST delivered everything Maddie needed as a host, editor, and brand builder rolled into one:

• Real-time clip creation with no tech headache
• Podcast-ready audio + video in minutes
• Seamless content delivery to listeners and fans

“I’ve lived more life because of Futuri POST. I finally have time to go experience the stuff I want to talk about on-air.”

Maddie’s enthusiasm for Futuri POST is evident in her recommendation to colleagues:

“If you don’t get it, then you’re wasting your time and your energy and you could be going and getting more content, living your life rather than sitting at your computer… I am a one-person show. I’m getting everything up. I post about five podcast clips a day and I’m out of the door by 10:45 at the latest.”

“If I ever move to another station, it’s going to be, we have to get this, especially if it’s a one-person show… I will literally lose my mind editing.”

Conclusion

Futuri POST has transformed Maddie Reis’s workflow at KMVA-FM, enabling a solo host to compete effectively in a demanding market while maintaining work-life balance. The platform’s automation, integrated workflow, and content creation tools deliver both time savings and audience growth—a winning combination for modern broadcasters.

By making content creation and distribution faster and easier, Futuri POST allows talent to focus on what matters most: creating engaging content and building audience relationships.