Case Study: How Hudson Valley Uses TopicPulse to Amplify Local Content and Social Media Impact
The Challenge: Curating the Right Content. Fast!
Robbie Marriott, producer at Pamal Broadcasting Hudson Valley, faced a common challenge in the radio world: sourcing timely, relevant content that fits both his show’s theme and the fast pace of production. With pressure to deliver compelling conversations daily, Robbie needed a tool that could surface the right mix of national stories and hyperlocal content quickly.
Historically, the station’s social feeds were modest, with just two to three daily Facebook posts, mostly promoting upcoming segments or station events. Robbie knew there was untapped potential to grow their digital presence with stronger editorial storytelling.
The Solution: Real-Time Discovery That Fuels Every Channel
As a new Futuri partner, Pamal Broadcasting Hudson leaned into TopicPulse to modernize their content workflow. During onboarding, Robbie walked through his daily process with Futuri’s Product Success Manager. Together, they tailored a strategy around three powerful features:
- National & Lifestyle Shortcuts to discover trending headlines
- Smart Search to surface hyperlocal news
- First Draft for fast, AI-assisted content creation
These tools now anchor Robbie’s daily show prep and fuel the station’s social feeds. By focusing on trend-forward discovery and context-aware curation, TopicPulse helps Hudson Valley Focus deliver what matters most to their audience; keeping them relevant and engaging across every touchpoint.
The Results: From 3 Posts to 13 Every Day
Since integrating TopicPulse, The Beacon (one of Pamal Broadcasting’s stations) has transformed their social strategy. Instead of just 2–3 promo-style posts, the station now publishes 12–13 meaningful stories a day on Facebook, featuring everything from breaking national headlines to state-specific and hyperlocal news. The result? More audience touchpoints. More relevance. More reason to engage.
“I love using TopicPulse, and it’s such a helpful tool for our social media. I use it to find the most trending news articles nationally, statewide, and locally. Then I post it over our Twitter/X and Facebook accounts.” – Robbie Marriot, Producer, Pamal Broadcasting Hudson Valley
Takeaway: One Tool, Dozens of Daily Wins
For Robbie Marriott and Pamal Broadcasting Hudson Valley, TopicPulse isn’t just a research tool—it’s a content engine that fuels every part of the station’s presence, from the airwaves to social platforms. With TopicPulse, Pamal Broadcasting Hudson now meets its audience where they are, with the stories they care about, at the moments they matter most.
Want results like Robbie’s? Request your personalized TopicPulse tour today.
