Case Study: How a Classic Hip-Hop Station Quickly Uncovered On-Air Content Opportunities with TopicPulse
The Challenge: Staying Current with Pop Culture
In the dynamic world of radio broadcasting, staying relevant with pop culture is essential. An On-Air and Promotions Manager at a classic hip-hop station in the western United States faced the challenge of connecting with its audience and keeping them engaged. With nearly 60% of TikTok users following accounts that post about pop culture and entertainment (Poynter), audiences expect up-to-date content that resonates with their interests.
The Action: Implementing TopicPulse
The On-Air and Promotions Manager was introduced to Futuri’s TopicPulse and unlocked a suite of AI tools designed to streamline content discovery. The platform’s easy-to-use interface helped them quickly navigate through trending topics, identify relevant stories, and prepare content for their on-air segments, social media pages, and website.
They used the “Lifestyle,” “Weird News,” and “Hip Hop/R&B” sections within TopicPulse to uncover stories their audience was interested in. For instance, in the “Lifestyle” shortcut, they saw a story titled “Burger King is selling cheeseburgers for 1 cent – but only for today,” and quickly used TopicPulse’s AI to help generate a summary for their audience. They replicated this process for several other stories to deliver content more efficiently and lead the conversation with their audience.
The Results: Immediate Impact on Content Delivery
Within just one day of using TopicPulse, the manager successfully incorporated four different trending stories into their morning show with ease. This swift adoption saved them hours of searching for relevant content and made it easy to find what was resonating with their listeners right then and there.
“I want to compliment the platform [TopicPulse] as I was able to use four different stories with relative ease this morning. Bright days are ahead.”
Now, on average, they are able to find 3-4 relevant stories in every TopicPulse session. This swift adoption into their morning show routine highlights the platform’s user-friendly design and its effectiveness in enhancing content relevance.
Conclusion: Empowering Radio Stations with Real-Time Insights
TopicPulse proved to be an invaluable asset for the station, enabling them to stay ahead of pop culture trends and engage their audience with timely content. In an era where 41% of TikTok users cite getting news as a reason for using the platform (Pew Research) , tools like TopicPulse are essential for radio stations to maintain relevance and deepen listener engagement by uncovering what stories are trending with their listeners.
For radio professionals seeking to enhance their content strategy and stay connected with evolving audience interests, TopicPulse offers a seamless and effective solution.
