Case Study: How A Call from a Third-Grade Class Became a Morning Show’s Top Podcast Clip

When morning show host Maddie Reis, Maddie in the Mornings on Hot 97.5/ 103.9 Phoenix, opened the phone lines one day to ask her audience for new-dog parenting tips, she expected some fun responses. What she didn’t expect was a call from an entire third-grade class, full of adorable, heartfelt advice for her newest furry family member.

For most hosts, that might be a fun moment that lives on-air and disappears with the morning fog.

But Maddie, who uses Futuri POST to repurpose her show into podcast clips, knew exactly what to do. She jumped into POST as soon as the segment aired, quickly edited the call, and sent the audio to the class’s teacher while the kids were still at school.

“I said, please send this to your parents’ list. I know the kids are going to want to hear themselves back,” Maddie said.

The result? The teacher played the audio for the class, shared it with parents, and soon Maddie’s inbox was buzzing. That clip became her most downloaded podcast episode ever.

She seized the opportunity while it was still fresh, letting the kids and their parents relive the excitement while the energy was still high. Thanks to POST, she didn’t have to wait hours or days to publish this engaging moment.

“They got in the car going, ‘We were on the radio today!’ And now they’re all playing it on CarPlay and getting excited.”
– Maddie Reis, Morning Show Host, Hot 97.5/103.9 Phoenix

The win wasn’t just the downloads. It was the connection.

Maddie turned a sweet on-air moment into something the kids could share with their families, making her show memorable and real.

And because POST made it easy to export and share clips in minutes, she could do it before the bell even rang.

This is just one example of how broadcasters are building a deeper connection with POST by creatively turning content around faster, making listeners feel like part of the show, and being top-of-mind when it matters most.

Want to turn your next big moment into a top-performing podcast?

Futuri POST helps you move at the speed of your audience.