Competing for Attention in Canadian Entertainment
Toronto’s Kiss 92.5 has a loyal audience that expects them to be the first with Canadian entertainment news. But with a lean digital and social team, staying ahead of stories was a constant challenge. The staff needed a way to spot what fans were talking about before it blew up everywhere else.
That’s when they decided to “Hire an AI” to help. Futuri TopicPulse became their on-call digital content scout, giving their small team the power to compete like a much larger newsroom.
TopicPulse Spots a Story Brewing
One example of how Kiss 92.5 used TopicPulse effectively occurred during Katy Perry’s Lifetimes Tour. While monitoring the feed, the team noticed an emerging trend: a video of Perry with former Canadian Prime Minister Justin Trudeau. The story was just starting to gain attention online and hadn’t yet been picked up by traditional media, which is exactly the early signal their small team depends on from TopicPulse.
The Kiss 92.5 team immediately clicked into Story Intelligence within TopicPulse to dig deeper, find the original video, and confirm the story’s details. Then they used First Draft’s Talking Points to generate clear, ready-to-use bullet points. Within minutes, the small team had everything they needed to create engaging content without missing a beat.
In the words of Troy Scott, Content Director for Kiss Toronto & Ottawa:
“We found out on TopicPulse that Trudeau and Katy Perry were out on a date. That was huge, and we found out about it via TopicPulse! We used First Draft’s Talking Points to get the bullet points of the story to get it on social media.”
Faster, Smarter, More Engaging Content
By “hiring” TopicPulse, Kiss 92.5 turned a fleeting celebrity moment into a social win:
- Their Facebook video earned 4,500 views, significant engagement, and a wave of audience reactions.
- Their Instagram reel pulled in hundreds of likes and a strong viewership that extended the story’s life.
Most importantly, their small team was able to act with the speed and confidence of a much larger newsroom, proving that smart AI support can make lean resources go further.
Part of the Daily Plan
This wasn’t a one-off success. Kiss 92.5 uses TopicPulse as part of its daily content workflow, relying on it to surface the stories worth their attention. With TopicPulse “on the team,” they know they’ll always have an extra set of eyes on what’s trending and the tools to turn that intelligence into engagement.
Hire an AI to Boost Your Digital Content Plan
Kiss 92.5 added an AI teammate who helps them break stories, build engagement, and maximize the impact of their content plan.
Are you ready to Hire an AI to spot trending entertainment stories before anyone else?
