Today’s media world moves fast, and speed and personalization matter more than ever, especially in commercial production. AI tools like SpotOn for creative work and TopLine for research are changing the game. They help sellers speed up production, reconnect with lost prospects, and close deals more quickly.
Here are five real examples that show how it works.
1. Scaling Daily Promotions Without Overwhelming Your Production Team
Use Case: Multiple rotating spots for a dispensary
Market: Radio Group in Springfield, MO
This Account Executive needed to produce seven different commercials every day for a dispensary with daily specials. Normally, this would be too much for a small production team. With SpotOn, they could create and adjust ads in minutes, keeping up with daily changes without delays.
“It truly is such a time saver,” they say. “I’ve used SpotOn to maintain the campaign and open doors with new clients. Our team couldn’t keep up without it.”
2. Turning Research Into Revenue: The HVAC Studio Deal
Use Case: Combining a spec with custom research to close a high-value contract
Market: Radio Group in Austin, TX
This Account Executive at a Top 10 radio group used TopLine to create a data-driven story showing why a local HVAC company should advertise. The Account Executive brought this story to life with a custom SpotOn spec ad. This led to a $17,000 contract and naming rights for the station’s studio.
“TopLine gave me a compelling reason to reach out, and SpotOn helped me close the deal.”
3. Reigniting a Ghosted Prospect With a Custom Spec
Use Case: Re-engaging a silent lead with relevant audio creative
Market: Radio and TV Group in Seattle, WA
After weeks without a response from a once-interested prospect, this Account Executive used the client’s website to write and produce a custom spec ad with SpotOn. Those weeks of silence potentially cost the prospect significant exposure and sales opportunities, emphasizing the importance of re-engagement.
It worked. The prospect replied, a pitch meeting was set, and the deal was back in play.
“That spec got me back in the room. It was exactly what they needed to see — or hear — to take me seriously again.”
4. Breaking a Two-Year Standoff with a Long-Term Prospect
Use Case: Winning over a long-stalled account with a proposal that lands
Market: Radio and TV Group in Bakersfield, CA
This Account Executive spent almost two years pitching to a client with no luck. When they sent a full proposal using TopLine research and a custom SpotOn spec, the client finally agreed. This led to a $24,000 campaign over six months.
“TopLine gave me the insights, SpotOn gave me the creative; Together, they gave me the win.”
5. A First-Time Spec That Turned Into a Long-Term Win
Use Case: New seller closes first deal with AI-generated creative
Market: Media Group in Topeka, KS
As a new seller, this Account Executive was learning the job and building trust with clients from the ground up. They used SpotOn to make their first spec commercial, and it didn’t just get good feedback, but it sold. The client signed, renewed, and later upgraded their campaign.
“TopLine changed my game. That spec was the start of a relationship I’m still building today.”
Final Thoughts: Why AI Creative Works
These stories show how flexible AI audio and video tools like SpotOn can be. They don’t replace creativity; they make it stronger. Sellers can work faster, prospects can hear what’s possible, and clients can picture and trust the campaign before signing.
Whether you’re reaching out to a silent prospect, managing several creative projects, or trying to impress quickly, AI audio and video creative can turn a “maybe” into a “yes” fast.
Ready to turn specs into signed deals?
Discover how SpotOn and TopLine can power your next pitch.
