Broadcast Industry Veteran Bob Willoughby Joins Futuri As SVP, Sales and Marketing

Cleveland, Ohio, January 10, 2023 — Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, today announced that Bob Willoughby has joined the company as SVP, Sales and Marketing. Willoughby brings a proven track record of customer-focused selling and sales management experience to the role, where he’ll lead sales, marketing, and sales support functions.

Most recently President, SummitMedia Richmond, Willoughby has 35+ years of broadcast sales and leadership experience, including nearly two decades with Cox Media Group. A former president of the Virginia Association of Broadcasters, Willoughby created their “Best of the Best” Broadcast Leadership program, to which he contributes his time each year. Willoughby is also an accomplished career coach and author who’s presented workshops based on his book, The Six Lessons for Success, nationwide.

“Futuri is uniquely qualified to help legacy media benefit from new technology, and that’s right where I want to be — guiding and serving industries that serve so many local communities. I saw how Futuri helps grow revenue, content, and audience as a longtime client, and I’m gratified to help bring our solutions to a wider group of broadcasters and digital publishers,” said Willoughby. “Thanks to CEO Daniel Anstandig for making me a part of their passionate, incredible team!”

“Bob Willoughby understands how critically important it is for broadcasters and digital publishers to embrace new revenue models, distribution strategies, and content technologies,” said Futuri CEO Daniel Anstandig. “He’ll be a powerful force in bringing Futuri’s capabilities to a wider group of media companies and ensuring that our current partners see maximum ROI from our partnerships.”

One of Willoughby’s first projects will be moderating the January 24 TopLine webinar Crushing It In 2023: Top Sales Managers Share Their Insights. With sessions at 11 am and 4 pm ET, this event will feature high-performing local radio sales leaders talking about their 2023 outlook and how they’re reducing reliance on transactional business, capitalizing on the growth of digital revenue, and mitigating risk. Register for this free event at futurimedia.com/2023outlook.