Case Study: Heartfelt Spec Spot Sparks Connection and $20K Partnership

The Challenge: Turning Passion into a Pitch

If you’re in radio or media sales, you know radio could be the perfect fit for your client. But the client’s just not seeing it. Or more accurately, they’re not hearing it.

That was the situation for an account executive at a Top 40 radio station trying to land a direct deal with a nonprofit organization in the Midwest. The organization loved the station, supported the community, and had a compelling mission, but was unsure how radio would bring its story to life. 

They needed help amplifying their message in a way that moved people (and donors) to act. They weren’t ready to say yes without something tangible—something emotionally captivating.

The Action: A Spec Spot That Spoke from the Heart

Just two days after getting trained on Futuri’s SpotOn, the AE decided to do something different: show, not tell. Using SpotOn, she created a fully produced spec spot—an audio ad that sounded like it was already on the air.

In no time at all, she was able to:

• Pick the perfect script tailored to the nonprofit’s mission
• Select heartfelt music to set the emotional tone
• Choose a voice that felt warm, sincere, and local
• Deliver a finished, polished spot that the client could actually hear

The Result: A $20K Campaign—and a Deeper Connection

“Thank you, SpotOn, for helping me close a new direct client for over $20k with the spec spot I shared with them yesterday! ” – Account Executive from a Top 40 Radio Station in the Midwest.

The nonprofit now had a platform—and a powerful message—to rally community support, grow its donor base, and spotlight its work on a whole new level.

Want to help mission-driven organizations in your community connect and grow? 

Let’s talk about how SpotOn can help you create pitches that move hearts—and open doors.