Top 30 Broadcast Group Drives ROI in First Month with Smarter Sales Enablement

You might be wondering: Can a sales tool really deliver ROI in just one month?

Yes—and for this top 30 broadcast group, it already has.

In a business where timelines are short and every pitch has to be smarter than the last, broadcast sellers across 13 markets put TopLine to work—and saw fast results. Within the first full month, some markets are averaging nearly 10x ROI per month, closing deals that far outweighed the platform investment.

TopLine helped them move faster, connect smarter, and pitch with data already on their side. Cold leads warmed up. Presentations landed faster. And retention grew right alongside new business.

“Using TopLine is SO easy—when I’m prospecting, I include requesting pieces as part of my process. It’s user-friendly, easy to understand, has quick turnaround times, and saves me so much time. Being able to understand the client before you even get to them and arm yourself with a few pieces of important data gives us such an edge. I’m really excited to see how this intel can help propel myself and our team!” – Account Executive in a New York market

Step 1: Turning Silence into Strategy

Using Personality Profiles and Email Scripts to Unlock Cold Leads

The first hurdle in any sales process is getting someone to engage. And that requires more than just a name on a list—it requires knowing how to reach them in a way that sticks. TopLine’s Personality Profiles and AI email suggestions helped sellers break through to previously unreachable prospects.

A sales rep from a Colorado market shared how learning how her target contact preferred to receive communication changed the tone—and the outcome—of her outreach. Using a profile-informed strategy and a generated email, she reignited conversations that had gone cold.

Another sales rep from Virginia had a similar breakthrough. After numerous unanswered calls and emails to a high-profile decision-maker, the TopLine-generated email (crafted to match their personality style) finally earned a reply. And for a sales rep from Tennessee, even a long-silent lead responded to a humor-driven email that aligned with their communication profile. In every case, TopLine helped turn a frustrating dead end into a warm lead.

“I finally got a response using the suggested email—from someone who hadn’t replied in months. Humor worked—even though that’s not my usual approach.” – Account Executive in a Tennessee market

Step 2: Prepping with Purpose

Using Business News and Digital Insights to Build Credibility and Retention

Once the door is cracked open, sellers need to move quickly—but thoughtfully. They have to show value without overwhelming. They need context, and they need it fast.

That’s where TopLine’s Business News insights come in. A sales rep in Colorado uses them for funnel outreach, while other reps in New York and Arizona rely on them for daily prospecting. These short, relevant nuggets help sellers stay top of mind without feeling like they’re forcing a conversation.

“As a new team member, I love the expedited process. Business News has a daily impact on prospecting.” – Account Executive in an Arizona market

And when sellers need even deeper insights to prepare for that first meeting—or push a deal forward—they turn to TopLine’s searchable library and custom research requests. Sellers say it gives them a strategic edge, delivering consumer trends, competitive insights, and sales hooks tailored to their verticals or markets.

Step 3: From Prep to Pitch

Using Custom TopLine Research and Presentations to Close Faster

Research is the foundation of any compelling pitch—but the reality is, most sellers don’t have the time to build it from scratch. TopLine steps in here with customized, localized research and beautifully designed presentations, delivered in 48 hours or less.

A sales rep in Colorado tapped into this support ahead of a pitch to a large restaurant group and received a concise, brand-aligned presentation that clearly outlined what the client was looking for. A Nevada rep called out the seamless integration of multiple demos into one cohesive pitch, and a Florida rep credited a TopLine-designed deck for helping him close a $46,200 deal.

“You did a presentation that helped me close $7,700/month for 6 months to start.” – Account Executive in a Florida market

These aren’t generic slide decks—they’re visual sales stories powered by local data and tailored insights that help broadcast sales reps get the call and close the deal – faster.

Step 4: Showing, Not Just Telling

Using MapIt and Visual Tools to Drive Decision-Making

TopLine’s MapIt heat maps add another layer of persuasive power. Sellers use them to clearly illustrate consumer spending patterns by ZIP code. A rep in Arizona described the heat map as a revelation for her client, showing them exactly where they were over-indexed—or invisible.

“The heat map on high-spending ZIPs is so helpful.” – Account Executive in an Arizona market

And a a Tennessee market a rep closed a $10,000 campaign with a veterinary client thanks to research, relevant photos, and a visual MapIt breakdown that helped the client see the opportunity as much as hear it.

In pitches where local targeting matters, visuals like these are the linchpin that turn insight into investment.

Step 5: Sealing the Deal—And Opening New Ones

Using Co-Op and Account Cards to Drive Renewals and Incremental Revenue

Deals don’t always end with the pitch. They continue in follow-ups, upsells, and renewals. Here, features like Co-Op discovery and audio storyboards keep the momentum going.

A rep in Virgina used Co-Op to secure a $40,000 annual deal with a Western apparel store, uncovering incremental revenue opportunities the client didn’t even know they had. Meanwhile, a rep in Tennessee leaned on SpotOn audio storyboard tools to support clients even amid production delays—delivering a concept the client could hear and approve without waiting for finished creative.

And at every stage, TopLine’s user-friendly structure keeps the process fast, predictable, and repeatable—helping sellers stay consistent.

Co-Op helped me close an annual deal for $40,000. The client’s been in business for over 50 years! They were my first annual account in radio 40 years ago.” – Account Executive in a Virginia market

Final Word: From First Impression to Signed Contract

Selling is part science, part art—and always a race against time. TopLine doesn’t replace the seller’s instincts. It sharpens them. It saves time, reduces guesswork, and lets sellers spend less energy building decks and more energy building trust.

From the first email to the final pitch, broadcast media sellers are proving that when you start with insight and build with purpose, deals close faster—and relationships last longer.