Mobile™
Engage your audience on the go.
Maximize reach and revenue
Audiences spend more time with their smartphones than any other media device. You need more than the typical boring aggregator apps to get their attention and keep them coming back.
Mobile transforms your station from beyond the airwaves into a 24/7 interactive experience that engages your audience wherever they are. Deliver a stand-out mobile experience to your audience through an easy-to-use app that’s customized, engaging, and helps you generate revenue.
And it’s ready for CarPlay or Android Auto. Your station’s new home is on your audience’s smartphone.
Advantages
1
Give your audience one app dedicated to creating an interactive experience with your brand.
2
Deliver a personalized experience to your listeners accessible anywhere on their smartphones.
3
Unlock more unique sponsorship opportunities for your station.
4
Access deeper audience insights to offer more impactful revenue opportunities
5
Access powerful insights that unlock new, easy ways for listeners to connect with your station. That means deeper listener engagement and loyalty.
6
Increase your station’s branding and build a more engaged audience by making your station easily accessible on the go – and unlock new revenue opportunities.
Main features
Customized mobile app interface
Reach your audience directly on their smartphone to create more engagement opportunities.
Dynamic sponsorship inventory
Grow your revenue. Easily integrate with popular ad-serving platforms to execute display, pre-roll, and marketing campaigns.
Open mic voice messaging
Boost listener engagement by letting them send voice messages into the studio to play on air.
Flash Contests – directly in the app
Reward listeners who engage with your app in real time, building your database and brand loyalty. Streamline on-air contests.
Push messages and in-app alerts
Increase interactions and engagement with your brand.
Podcast integration
Provide live and on-demand content in one place, enhancing the listener experience.
Integration with CarPlay technology
Ensure compatibility with Apple CarPlay and Android Mobile technology for seamless listening experiences in the car.
Advanced analytics
Get in-depth insights into your audience’s preferences and behaviors to improve your programming and engagement strategies.
“Everybody’s got a cell phone. Now. I think if you’re a radio station without an app, you’re kind of playing in the past… Push notifications and open mic were the two features that really worked to get people using the app.”
Will Russell
Program Director and Account Executive, WESR
Eastern Shore Radio
“Our teams feel a sense of ownership with the individual station apps — they can promote their app instead of just a multi-station one. That’s been a big morale boost.”
Corporate Program Director
(A multi-market radio conglomerate)
“The app has become a touchpoint for our users to interact with us in new ways — sending in audio, video, or photos deepens that relationship.”
Tyler Moody
Director of Digital Content, Radio
Cox Media Group