Listener Driven Radio™ (LDR)
Hire an AI to uncover consumer insights. know what the next song should be. increase listener engagement. increase brand loyalty.
Turn your broadcast into a crowdcast.
Set the rules, and then let listeners vote on which song is going to play next
Ready-to-use production and imaging that brings live voting to life on the air.
Increase listener engagement and differentiate your station in your market by letting them vote on songs and get personalized notifications when their chosen music is playing.
Advantages
1
Save time and resources while increasing listener engagement and tune-ins. Let listeners influence the playlist while still keeping with your station’s music strategy.
2
Keep your station’s programming engaging. Help your station stand out in your market and increase listener engagement and loyalty to your brand.
3
We make integrating Listener Driven Radio (LDR) with your automation system quick and easy.
Main features
Crowdsourced voting
Listeners vote on their favorite songs while adhering to your station’s music strategy. Increase audience engagement on your website or mobile app by letting listeners vote on their favorite songs.
Personalized notifications and song alerts to listeners
Boost tune-ins, time spent listening, and listener loyalty by notifying listeners when their chosen songs or artists are about to play on-air.
Reel world imaging
Enhance your sound with ReelWorld’s ready-to-use imaging. Ensure a captivating and seamless experience for your listeners.
Full voting window customization
Ensure a cohesive and engaging experience for your audience by applying your station’s branding and sponsorship visuals.
Integrates with your automation system
Easily connect to your current automation system for a seamless automated experience.
“This is the missing personality from my radio station – I love that we’re going to build artist-themed weekends and be able to re-use them as needed. This will take my station to the next level; it’s what was missing. Nice touch.”
Fred Woak
Program Director, WYFM-FM
Cumulus Youngstown
“Tether helped us create a whole new dynamic for our group of stations. It gives listeners not only a reason to tune in and listen, but to interact with both our on-air product and our mobile apps and websites. It is a ‘next step’ feature for radio that puts us way ahead of the curve.”
Thom Watts
Operations Manager
Zimmer Marketing
“Happy we have Tether. We have annual client dollars tied to song alerts. Additionally, we get a lot of action from our audience through Tether. It helps us generate thousands of MUVs, most recently over 30 thousand a month.”
Bob Nuemann
SVPP, WAEV-FM
iHeartMedia
“Hot Girl Summer Weekend sounded great! I had it on in the background all weekend ready for Echo to fail or something not to go right, not only did it work perfectly we sounded really good all weekend. In three days I only noticed 2 songs that stood out as being songs I wouldn’t have scheduled in those particular positions, that’s me listening as a programmer and looking for something to be off, a listener wouldn’t have thought anything of it. If that only happens twice in an entire weekend, I’m happy.”
Cody Glaser
Program Director, KSYN-FM
Zimmer, Joplin