• Contact Us
  • VIP Support
  • Client Login
Futuri Media
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News & Resources
  • Tell Me More
  • Menu Menu
  • Home
  • About Futuri
  • Solutions
    • Radio
      • POST
      • TopicPulse
      • TopLine
      • Tether
      • Prep+
      • Futuri Mobile
      • Futuri Streaming
      • Futuri Voice
      • TopicPulse SportsEdge
    • TV
      • POST
      • TopicPulse
      • TopLine
      • TopLine-Pivot
      • TopicPulse SportsEdge
    • Digital Publishing
      • POST
      • TopicPulse
      • TopicPulse SportsEdge
  • Jobs
  • News and Resources
  • Tell Me More
People speaking at the WWRS Panel

WWRS 2018: Gen Zers, Millennials Use Radio On Their Terms

May 7, 2018/in Uncategorized/by Zena

To cultivate young audiences, radio needs to advance new devices, cars and data

Want to reach Generation Z and Millennials? Be authentic, explore new technologies, and use as many platforms as possible. Seeking a better understanding of Gen Zers,at the Worldwide Radio Summit 2018 opening panel, Futuri Media CEO Daniel Anstandig surveyed top audio and technology industry executives. The top finding: To reach these influential consumers (Gen Zers are ages 6 to 23 years old and Millennials are 24 to 38 year olds), radio broadcasters need to adapt — and fast.

“We need to stop just thinking radio. At iHeart, we develop for everything so we are always where the consumer is,” said iHeartRadio President Darren Davis, per Twitter, where the #WWRS2018 hashtag helped spread some of the panel’s best insights.

“Don’t be afraid of Gen Z – they may not be consuming radio in a traditional way… But if you have great content, they’ll find it,” said Elevate Research Founder Nicole Bergen. “They consume content everywhere.”

In a joint study by the R&D lab they developed together, Futuri Media and the University of Florida’s College of Journalism and Communications have learned Gen Zers use media in 8-second bites and juggle five screens at once! They get information from peers and Google, are tech-savvy, and heavy social media users. They start each day with mobile, and use radio to discover new music, connect with favorite DJs, and stay up on local news and events.

On podcasting, Alexa and streaming 

Gen Zers don’t tune in on a broadcast schedule, but stream audio and podcasts on their time. To reach them, iHeartMedia stations offer both bite-sized, on-demand audio and full-length podcasts. It’s one way Davis said radio broadcasters can rethink distribution. “To them, radio is like an appliance, like a toaster,” Davis said. “We all need to stop thinking of ourselves as radio people. Our content goes so many more places than out of that one appliance.”

Think of next-gen tech as potential, not potholes. “Streaming is additive to radio. Alexa has brought radio back to the home,” noted Tim Clarke, Cox Media Group’s VP of Audience and Content for Radio.  And while Nielsen ratings might stay flat, Clarke says streaming audiences were growing.

To serve up more on-demand content, Ben Cooper, Controller for BBC Radio 1, BBC Radio1Xtra, and BBC Asian Network, has said he wants to create a Netflix for radio.  That way, Gen Zers stay connected, but on their terms. “For the radio industry, we have to make sure there are things they’re going to miss out on if they don’t listen,” Cooper said.

At the wheel

With Gen Zers relying on smartphones to access entertainment, in-car connectivity is critical. In fact, these young adults say they care more about their vehicle’s connectivity than make and model.

As carmakers innovate, if radio wants to maintain its position as the no. 1 in-car media, they need to pump out premium programming, says Scott Burnell, Ford’s Global Lead, Business Development & Partner Management. “When the vehicle becomes the ‘living room,’ autonomous cars, radio – more than ever – needs to create content people would consume while the auto is driving itself,” he said.  

Stay social

Along with heavy amounts of social media like Snapchat, Facebook and Instagram, Gen Zers are glued to YouTube for music, entertainment and even podcasts. Radio stations and talent should engage young adults on social channels, and do it with authenticity, another Gen Z priority. “What radio does brilliantly is connect people to a sense of community,” Cooper said. “If we can make content that makes you feel a part of a community, we will still be relevant in Gen Z’s life.”

Data, data, and more data

With podcast advertising expected to hit $500 million by 2020, per Bridge Ratings, brands are watching closely to see how Gen Zers embrace and use podcasts. That will likely bring new opportunities to radio stations too.

“There are more sophisticated ways to prove the value of radio now. [We can] show a buyer more sophisticated info than we’ve ever been able to, fueled by big data, to continue to prove radio plays an important role in their media mix,” Clarke said.

To help its clients meet Gen Z and Millennials’ demands and more, Futuri Media, a global leader in SaaS technology for broadcasters, offers multiple solutions:

– TopicPulse powers your broadcast with real-time insights into the stories your specific target audience is responding to now so you can talk about it on the air, on a blog and on social.

– Futuri’s POST system makes it simple for radio broadcasters to create and publish podcasts.

– The Futuri Ad Network offers flexible, turnkey options for broadcasters to monetize their digital content in streaming and podcasts.

– #engage boosts mobile and social activity with customized actions on mobile apps and social, including song alerts, and text, email and push notifications. Sync social posts with your playlists, and allow users to build playlists.

– Futuri Mobile creates custom apps with more than 50 features, including audio and video streaming, playlists, weather, push notifications and contesting.

–  With custom-built Alexa skills, stations stations to deliver streaming and on-demand content to Alexa-enabled smart speakers.

– Futuri Streaming offers high-quality streaming with 24/7 VIP support.

 

Want to learn more? Contact your Futuri Media partner or contact us here.

 

Tags: Alexa, engage, Futuri Ad Network, Futuri Media, Futuri Streaming, Post
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://futurimedia.com/wp-content/uploads/2018/05/WWRS-Panel.jpg 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2018-05-07 10:08:482020-08-17 10:38:37WWRS 2018: Gen Zers, Millennials Use Radio On Their Terms
Related Posts
Nielsen logo Nielsen Audio Study: Futuri Stations have 30X Larger Increases in TSL; 5.75X Larger Increases in Tune-Ins
Kiss Radio engage screenshots KiSS Vancouver Becomes Canada’s First Fully Interactive Radio Station, Powered by Futuri Audience Engagement Technologies
Futuri Alpha Media Alpha Media Stations Add Futuri Media’s SaaS Technology Solutions for Podcasting, Show Prep, and Smart Speakers
Ad Network icons Futuri Media Launches Futuri Ad Network and a New Suite of Ad Insertion Services
OH Tech Award Badge Futuri Media Reflects on a Year of Growth
futuri logo Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing
Request a Demo

Products

POST for Radio
POST for TV
POST for Digital Publishing
TopicPulse for Radio
TopicPulse ContentAdvantage for TV
TopicPulse ContentAdvantage for Digital Publishing
TopicPulse SportsEdge
TopLine
TopLine for TV
Prep+
Futuri Mobile
Futuri Voice
Tether

About

Overview
Leadership
Timeline
Clients
Awards

Main Pages

Home
About
Products
Jobs
News

Social

Facebook
Twitter
LinkedIn

Resources

VIP Support
Client Login
Contact Us
Terms & Conditions
Privacy Policy
DMCA

Sign up for our newsletter!

© 2022 Futuri Media

Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

Scroll to top

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use our website.

I Consent

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

I Consent